Amid Nike's reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters.
Modern Retail
Book and Periodical Publishing
New York, NY 11,542 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
- Website
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http://modernretail.co
External link for Modern Retail
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
1 Liberty St
New York, NY 10006, US
Employees at Modern Retail
Updates
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The frozen-food delivery business once known as Schwan’s Home Delivery plans to shut down in November, which former employees and retail experts attribute to a failure to adapt in a changing retail landscape.
How Schwan's frozen food delivery service rebranded as Yelloh and struggled to evolve -- leading to its closure
https://www.modernretail.co
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Protein bars and beverages have gradually moved from being perceived as supplements to real food made with familiar ingredients, thanks to players like RXBAR and KIND. Young brands in the protein category also see an opportunity to stand out among the sea of competition with cleaner ingredients and better flavors. With new players like David entering the field, protein bar startups say they are tweaking their products and emphasizing flavor and texture to better attract the growing audience. #protein
Protein bars continue to evolve with new better-for-you brands
https://www.modernretail.co
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Grove Collaborative CEO Jeff Yurcisin joined the Modern Retail Podcast and spoke about how he's been approaching the company's transformation and what's on the horizon.
How Grove Collaborative revamped its business model to focus on profitability
https://www.modernretail.co
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TikTok-viral brand Beachwaver Co. is making waves – this time in stores across the country as it plots global expansion via brick-and-mortar retail. #retail #brickandmortar #tiktok In this piece by Allison Smith, we speak to Sarah Potempa, and Juozas Kaziukėnas of Marketplace Pulse.
Why TikTok-famous Beachwaver is going back to brick-and-mortar retail
https://www.modernretail.co
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Emerging #CPG brands are fine-tuning their strategies to drive online followers to their retail partners. One easy, cheap way to do this is through giveaways. In this piece by Gabriela Barkho, we speak to Lily Galef of Hilma, Kelsey Harris of Jacobsen Salt Co., and Kathryn Shah of Spring & Mulberry.
Giveaways have taken over social media as CPG startups look for ways to promote retail launches
https://www.modernretail.co
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Pop-ups are becoming a popular marketing tactic for emerging brands, and Modern Retail set out to analyze how they're approaching these activations. #popups Story by Dania Gutierrez-Flores
Field marketing tactics bring much-needed exposure to young startup brands
https://www.modernretail.co
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In the early to mid-2000s, Backcountry’s goat logo was nearly synonymous with hardcore outdoor #athletes. The online retailer, known for skis and cycling gear, had earned a reputation as a premium shopping hub for experts, by experts, that carried a healthy dose of humor and edge in its branding. It garnered cachet by working with pro athletes and throwing after parties for skiing awards ceremonies.
How outdoors brand Backcountry lost its way
https://www.modernretail.co
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As #retailmedia grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelēz International and Clinique spoke about how they approach different retail media channels. Story by Cale Guthrie Weissman
How brands' retail media strategies are maturing
https://www.modernretail.co
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Historically, #CPMs have gone up on Facebook during presidential election cycles. But, brands just can’t stop advertising with the holiday season around the corner. #election #holidayseason In this piece by Anna Hensel, we speak to Ashvin Melwani of Obvi, Katya Constantine of DigiShopGirl Media, and Polly Bickel Wong of Belardi Wong.
How the election could upend e-commerce advertising ahead of the holidays
https://www.modernretail.co