Whether they’re from Europe or the U.S., culinary travelers and eco-conscious travelers have quite a bit in common. Based on several years of data from two of MMGY Travel Intelligence’s traveler research reports, their commonality isn’t just substantial – it’s been growing year over year. Learn More: https://bit.ly/3XR32ti
MMGY Global
Advertising Services
Overland Park, Kansas 28,769 followers
We are the world's leading travel, tourism and hospitality marketing company. Every day we inspire people to go places.
About us
MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. Our communications practice is composed of multiple best-in-class brands including Travel Intelligence, TCI Research, Grifco, Hills Balfour, Lieb, MMGY, the company's flagship integrated marketing agency, Myriad, NJF, NextFactor, Origin and Wagstaff. Together, we represent more than 600 travel and tourism marketing experts across the globe.
- Website
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http://www.mmgyglobal.com
External link for MMGY Global
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Overland Park, Kansas
- Type
- Privately Held
- Founded
- 1981
- Specialties
- Research, Branding, Integrated Planning, Content Marketing, Creative Services, Videography, Media Placement, Search Marketing, eCRM, Promotions & Events, Public Relations, Social Media, Dashboard Reporting, and Destination Representation
Locations
Employees at MMGY Global
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Lily Leiva
Digital Marketing Strategist | Travel Industry Enthusiast | Storyteller
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Sarika Chawla
Manager, Narrative Content & Strategy at MMGY Global
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Julie Freeman
EVP, Public Relations, Americas at MMGY Global
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Leigh Kiernan
New Business Development Director—Part Closer, Part Creative Strategist—accelerating growth through innovative initiatives and impactful strategic…
Updates
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The importance of positive resident sentiment couldn’t be clearer, given the media coverage of squirt gun–wielding Barcelona residents and general buzz around locals who have had it with tourists. When it comes to residents and their hometowns, the data is clear: If locals are content, everyone benefits. This symbiotic relationship between resident satisfaction and visitor experience is a cornerstone of successful destination management. And MMGY experts have curated a list of 10 tried-and-true tips for improving resident sentiment and creating a destination visitors can’t wait to come back to. Learn more: https://lnkd.in/gxijPYHR
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With an estimated 15% of all digital ads never being seen by a person, the waste in the digital space adds up to some serious carbon emissions. Don’t worry – you can convert your climate doom into apocalyptic optimism AND improve your KPIs with some smarter media targeting. Learn more: https://lnkd.in/gJWn68nW
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MMGY Global reposted this
It's always a wildly rewarding exercise to convene our senior leaders from around the world for our biannual MMGY Global Leadership Summit. We spend a few days together ideating around innovation (of course, we have to make it a competition), discuss ways we can continue to enhance our delivery methodology to partners, do some self-reflection on leadership approaches and much more. This year, it was also a treat to introduce our European leaders to their first American baseball game. Shout out to the Kansas City Royals for delivering a W! It's a privilege to work alongside these passionate, engaged leaders with diverse perspectives committed to growth, developing the next generation of talent and shipping world-class work.
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Being named to “The PR Net 100” for 2024 has made our year! At MMGY, we recognize the outstanding class of professionals who appear on this list with us – as well as the industry leaders who selected the agencies for the top 100. We are honored to stand with you all as innovators, visionaries and champions in the PR industry. #theprnet100
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What do you get when you combine Leave No Trace principles, an influencer who is also a biologist and the Matador Network in stunning Visit Costa Rica ? One amazing video and a goal-breaking campaign. See what drove audiences to spend over seven years’ worth of time watching Costa Rica–branded sustainability content: https://lnkd.in/gScWwiGx
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MMGY Global reposted this
💻Webinar Alert: How to Drive YouTube Success for Clients in Q4 During the Election and Holidays 💼 Agencies managing YouTube campaigns for clients want to maximize performance while monitoring unsafe and unsuitable content. This will be more important than ever as we approach the elections and the holidays. In this webinar we’ll cover best practices used by agencies to maximize campaign performance during the election and the holiday rush and strategies to avoid suitability potholes. 📅 Wednesday, September 18 | 12 PM ET Register now to get actionable insights for your YouTube campaigns: https://bit.ly/3yOcEwF 🚀 Speakers: Matthew Duffy, CMO, Pixability Carrie Gill, VP/Group Media Director, MMGY Global Amy Pacheco, Manager, Media, Tech & Data, 4A’s – Moderator #YouTube #YouTubeMarketing #DigitalMisinformation #4AsWebinars #YouTubeCampaigns
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MMGY Global reposted this
A fantastic week for the MMGY Global team in Experience Columbus for U.S. Travel Association's #ESTO24. Over a dozen of our client partners contributed thought leadership throughout the week including Destination DC, Visit Dallas, New Orleans & Company, Visit Detroit, Arkansas Department of Parks, Heritage and Tourism, Brand USA and Discover Puerto Rico. A special congratulations to our partners at the Colorado Tourism Office and Visit Greater Palm Springs for the recognition of work in this year's Mercury and Destiny awards and to Visit Myrtle Beach for receiving Brand USA's storytelling award for 'Chef Swap at The Beach.' And a BIG thank you to our colleagues at Expedia Group Media Solutions for co-hosting another incredible Destination Dinner at Hireath with Chef BJ. 'Hireath' comes from the Welsh word meaning a deep sense of longing, an irreplaceable connection you have with a place and carry with you. It was fitting as we hosted this event for partners who have become dear friends over the years, and a sentiment that those of us who work in travel can certainly relate to. Until next year, ESTO! #MMGYTravels
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Every year we look forward to sharing and learning at the U.S. Travel Association’s ESTO conference – and this year we’re especially excited to be sponsoring this major industry event. For those attending, you can catch up with MMGY leaders – including Katie Briscoe, Cassandra McAuley, Derek Klaus, Kim Lenox, Carrie Gill, Casey Shepperd and Megan Lagrone – who are ready to bring their insights and take away innovative ideas. Reach out if you’d like to meet up in Columbus!
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People are increasingly turning to AI tools like Chat GPT when searching the web for information – including to answer the age-old question of what’s for dinner. When it comes to planning meals on vacation, there’s a surprising and exciting new opportunity DMOs can implement to help travelers discover their next dish. https://bit.ly/3YyZYnz