MKTG

Coming in hot with our third trend report of the year: 'Off the Grid' (the rise of immersive outdoor experiences), 'Brat Summer' (embracing edgy, Y2K-inspired vibes), 'Nowstalgia' (the “comeback” of recent favorites), and 'Gen-Alphabet' (how Gen-Z and Gen-Alpha slang drives culture).    At MKTG, we believe trends aren’t just precursors—they are culture itself. The most impactful trends emerge across industries and platforms in sports, culture, and social media, empowering us (and our clients) to create smarter, more engaging stories and connections.    Check out these insights in our latest Speed Read: https://lnkd.in/eiqstnUg

Women in sports are breaking barriers with influence that extends far beyond the workplace. Coming out of this year's Sports Business Journal's Game Changers event, our very own winner, Emily Spiegel, dives into the key factors fueling their impact—and it’s about more than just perseverance. https://lnkd.in/efy9bXM3

F1's influence in the US has outgrown its relatively flat linear viewership as the sport continues to punch above its weight from a cultural and commercial perspective. Ahead of the upcoming Austin GP, we look at the factors that are continuing to accelerate F1's growth and cachet in America. And hint, it's not just Drive to Survive... Read more in this Speed Read by Will Saunders: https://bit.ly/F1SpeedRead

As we move through Hispanic Heritage Month, we are thrilled to present the second installment of our ‘Stick Together Artist Series.’ Our next designer is Amanda Martinez, an artist whose work pays tribute to the richness and diversity of Latin culture — one that thrives on color, energy, and festivity. Each hue and dynamic shape speaks to the liveliness of their traditions, where every moment is an opportunity to bring joy and community together.

Major props to our team down in Queen City whose positive vibes and incredible work ethic solidified our place on Charlotte’s Best Places to Work list. Thank you Charlotte Business Journal!

You know the drill: https://lnkd.in/exp4ZTcK

MKTG, in partnership with dentsu Sports Analytics, has refreshed our Decoding 360 research study, covering USA and 10 other markets. For over 10 years, dentsu Sports Analytics has pioneered how brands and rightsholders measure and understand reaction to sponsorship. We call it Receptivity.   And for the first time, Receptivity can now factor in sponsor category targeting across 20 different products and services. The first step is understanding how fans view various sponsor categories. Our newest study allows sponsors to further segment out fans most interested in their category products. Looking at the NFL for example, this can change the potential addressable audience (those open to sponsorship) by up to 30%, a significant range within a single fan base.   Join leading sports brands and properties using Decoding 360 to optimize sponsorship decisions. Contact us to learn more.

New faces to MKTG, same winning spirit. Welcome to the team!

Recent Grand Slam results would suggest that the end of the ‘golden era’ in professional tennis is upon us, but is that necessarily a bad thing for the sport and its sponsors? We surveyed over a thousand US tennis fans to get their take on the current health of the sport. Read more in our Speed Read by Thomas Hendry and Norb Pendergast.

Years of planning, but well worth the wait. Proud to be part of this journey with Intuit.