Mixpanel

Modern marketing teams need to be able to interrogate and analyze their data—without relying on data analysts to interpret it. Here's how to build marketing analytics dashboards that are self-serve and go beyond simple web traffic or CAC results 👇 https://lnkd.in/eZWFfdAy

How you report on campaigns— first-touch vs. last-touch or user-level vs. event-level attribution —dramatically changes what "success" means. 💁♀️ 𝗨𝘀𝗲𝗿-𝗹𝗲𝘃𝗲𝗹 𝘃𝘀. 🎉 𝗲𝘃𝗲𝗻𝘁-𝗹𝗲𝘃𝗲𝗹 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 Standard marketing tools only focus on event-level attribution. This means they measure individual actions like “signup” or “purchase” and tie that back to the campaign that triggered it. However, user-level attribution attributes all revenue from a user back to the original campaign that brought them in, allowing you to see the long-term impact of your efforts. 1️⃣  𝗙𝗶𝗿𝘀𝘁-𝘁𝗼𝘂𝗰𝗵 𝘃𝘀. 💯𝗹𝗮𝘀𝘁-𝘁𝗼𝘂𝗰𝗵 𝗺𝗼𝗱𝗲𝗹𝘀 The model you choose can significantly affect how you interpret campaign success. There’s no one-size-fits-all all. First-touch attribution tells you which campaigns drive initial interest and traffic, making it a great option for top-of-funnel analysis. On the other hand, last-touch attribution focuses on the campaign that closed the deal. 📢 𝗖𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 🤑 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗮𝘁𝗮 To move beyond CAC, you need to bring your marketing analytics and revenue data together. By doing this, you can report on metrics like lifetime value (LTV) and return on ad spend (ROAS) to understand which campaigns drive the most valuable users—those who spend more, stay longer, and refer others. Event analytics tools make it easy to integrate both marketing and revenue data into a single report. 🤷♀️ 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿? If you’re only looking at last-touch CAC, you might prioritize campaigns that are cheap to run but bring in low-value users. Comprehensive marketing reporting helps you: 👉 Identify high-ROI campaigns and allocate your budget accordingly 👉 Avoid spending on campaigns that bring low-ticket customers 👉 Improve your overall marketing effectiveness Want to learn more about the type of marketing reporting you really need? Then head to the link in the comments for the full article with Mixpanel.

Trust us: It's easier to go from data to decisions together as a team. Learn why collaboration is key for analytics and how we've built it into Mixpanel 👇 https://lnkd.in/dqfGGrCx

"What should we build next?" It's a question that haunts many product teams. Hear from Shift VP of Product & Customer Success Michael Foucher on how his team uses Mixpanel to find the product insights needed to answer that question confidently—again and again.

🚀 Excited to announce the Product and Progress Mixer in Bangalore, co-hosted by Plotline and Mixpanel. Join us for an evening of insights, networking, and inspiration with product leaders and innovators shaping the industry. Connect, share, and learn alongside some of the brightest minds. 📅 Date: 21st Nov, 2024 📍 Location: Bangalore, India Whether you're looking to share your experiences, gain new insights, or just meet like-minded professionals, this is the place to be. Let's create an evening of impactful connections and valuable conversations that fuel your product journey. Save your spot now ▶️ https://lnkd.in/g8WReiNJ

We’re proud to help 티맵모빌리티 (TMAP MOBILITY) drive innovation in the mobility space for its 20 million users. Read how Korea’s leading platform for rental cars, ride-hailing, parking, and other transportation-related services has used Mixpanel to: ⚡️ Reduce resources and time needed for data extraction and dashboard creation ⚡️ Achieve data democratization, enabling data access and insights at every level of their organization Read the full case study: https://lnkd.in/eD3dqq-U

With Mixpanel Session Replay, we've built a unified platform for quantitative and qualitative insights that saves you time. Hear all about it from lead PM DJ Satoda 👇 https://lnkd.in/eMwEKPjN

LIVE now 🔴 - Building Marketing Reports in Mixpanel : https://lnkd.in/g98RFuf2

To go further in your marketing analysis, you need to build reports that go beyond CAC 🎯 Join us LIVE with Barbara Galiza from 021 Newsletter to learn how to measure and prove the true business impact of your marketing campaigns. In this hands-on session, you'll discover: ► How to measure revenue impact beyond basic conversion metrics ► Why user-level attribution reveals more valuable insights than event-level ► Step-by-step guide to building ROI-focused marketing dashboards in Mixpanel 📅 October 29th, 9AM–10AM PT Perfect for: Marketing leaders who need to prove campaign value and make data-driven budget decisions #MarketingAnalytics #ROI #Attribution

Yes, PMs should be responsible for revenue metrics after launches 💲 Here's Neha Nathan on why and how our product team does it and how yours can, too 👇 https://lnkd.in/e5EtbQRS