Mithril Media

What's the connection between brown stew and technology? For one, technology helped our client sell a lot more of it. Hear their story and others in our latest Digital Hospitality podcast interview with Shawn P. Walchef. Never a dull moment as we get into the nitty gritty of why more restaurants are turning to AI and automation to get more guests in the door. Watch the full episode here: https://lnkd.in/e3m4XHnu #Popmenu #restaurantindustry #restauranttechnology #restaurantmarketing #ai

This past week my 17-year-old son attended the Youth Citizenship Seminar at Pepperdine University. He stayed on campus all week, lived the full college experience, and had an incredible time making new friends, learning new things, developing new skills and growing as a person. The jury is still out on whether or not college is something he wants to pursue. He has been taking online WordPress and website development courses because he "wants to learn what I do" - which is about the coolest compliment I can receive. We've had lots of conversations about keeping every door open and never closing yourself off to an opportunity too soon. What that means for him is still to be decided. I guess my reason for sharing all of this is that I am excited for him. Whether Mithril Media becomes a family business that he takes over one day or he decides he hates it and wants to do something completely different, I know he is going to do great things. Getting to be his dad is one of my life's greatest joys and I really can't wait to see where the world takes him next. We've got one more year of high school and a whole lifetime ahead. It's been an emotional realization that this chapter is coming to a close but the next one is going to be so magical. Here's to my fellow dads out there doing their best to raise good humans who will go on to change the world.

Our friends at SOMBRERO MEXICAN FOOD turn 40 this year and we built them a beautiful new website to celebrate. We had to put together a nice little sizzle reel to show it off. See it for yourself at sombreromex.com! #webdesign #websitedesigner #restaurants #smallbusiness #wordpress #wordpressdeveloper #seo #websitedevelopment #sandiego #supportlocal

Hands up if you love math!!! 🧮 Here’s an equation for you to consider when making online content for your business. ⬇️ Quantity + Speed + Consistency = Quality 💡 You can’t expect to get great at something until you put in the reps. (Maths by Prof. Shawn P. Walchef of Cali BBQ Media) What are you posting now? And how can you make it better next time?

As a San Diego-based business owner and a native San Diegan, getting to work with iconic local brands is one of the highlights of my career. Most recently, this meant designing and building a new website for Sombrero Mexican Food. If you've spent any time in San Diego, you have probably at the very least heard of Sombrero, if not eaten there yourself. They are pioneers of San Diego-style Mexican Food (something we natives take pretty seriously around these parts) and were famously featured in the blink-182 song, Josie ("...She brings me Mexican food from Sombrero just because..."). We are thrilled with how this one turned out and honored to be a part of the Sombrero story forever. A few highlights that I'm particularly keen on: ➡️ Fully customized CMS that powers a NATIVE menu experience, giving users a familiar app-like feel on mobile (think DoorDash, Uber Eats, etc) ➡️ Dedicated landing pages for all 16 Sombrero Locations, providing a huge boost to local SEO ➡️ Location finder that uses the end-users current location or address input to determine the closest Sombrero location ➡️ Overall tasty UI/UX. Working with my design partner Michael Ian Roche to bring this one to life using assets and creative provided by Rising Tides Creative, we took an already strong brand identity and gave it new life. A strong focus on thoughtful interaction design and strategic data architecture made this one stand out. Thank you to the whole team at SOMBRERO MEXICAN FOOD for letting Mithril Media be a part of your story. We are excited about our continued partnership and can't wait to see what's next! https://sombreromex.com/ #webdesign #localbusiness #supportlocal #sandiegonative #webdesigner #uiux #mobilefirst #restaurants #digitalhospitality #webdev

Craveworthy has added two iconic brands to its restaurant family: taim mediterranean kitchen and Hot Chicken Takeover! Taim, a NYC-based Mediterranean cuisine founded in 2005 by double Food Network Champion and Chef Einat Admony, is known for its market-fresh ingredients and operates 13 restaurants across New York and Washington D.C. HCT is a Nashville-hot chicken joint with a cult-following and a mission-driven approach to hiring, boasting seven locations in Central Ohio and two stadium spots in Columbus. Under the Craveworthy umbrella, taim will join forces with Soom Soom its trendy, West Coast concept partnered with food-tech figure, C3. This seamless integration will expand the reach of both brands, offering bold Mediterranean flavors from coast to coast. Additionally, HCT's locations will be transformed into a fresh hot chicken concept with Craveworthy's The Budlong Southern Chicken. This acquisition underscores our dedication to offering unparalleled dining experiences across diverse fast casual spaces and places our company as a leader in the healthy Mediterranean and popular chicken segments. #RestaurantAcquisition #MediterraneanCuisine #HotChickenConcept #FoodIndustry #CraveworthyBrands

15 year old Aaron would have probably lost his mind if you told him about yesterday - sharing a stage with Frank Turner during the Q&A for our docuseries premiere. There's a moment in our doc where Frank comments on how his 15 year old head would have exploded if he had know he would be hanging out with some of his musical heroes on the 50/50 tour, people who are now his peers. And the 15 year old kid who watched an English Folk/Punk singer destroy a crowd opening for Social Distortion and is now 30 still has moments of extreme gratitude and disbelief. Frank's music spoke to me in such a unique way. He's one of the most honest songwriters I have ever heard. And the song on this post was an anthem I'd scream sing in the car on repeat. "If ever I stray from the path I follow, Take me down to the English Channel, Throw me in where the water is shallow, And drag me on back to shore." I've been working my ass off building the life and career I want to have the last decade, and to have this project be the first one I have ever officially sold will always mean so much to me. Seems perfect, actually. And to be considered a friend and peer by someone who was one of my musical heroes and inspirations to not only pick up a guitar and start writing, but more importantly, follow my dreams and passions relentlessly. Thanks for the opportunity Frank, it's been an absolute pleasure, and I am so thankful to be a part of the Xtra Mile family and call you all friends. 7 Continents in 7 Days next? 😉 And go watch episodes 1 & 2 on Veeps!