The future of programmatic is evolving fast, and MiQ's Georgiana Haig joined an incredible panel at Advertising Week New York alongside Rachel (Eisenberg) Gantz from Proximic by Comscore, Jennifer Reichart Kisling from Paramount, and Kristen Williams from Magnite to tackle the biggest trends shaping the space, including how cross-channel strategies are key to maximizing success in CTV, social and more. As Georgie highlighted, "We use data to manage reach and frequency across CTV publishers so our clients can deliver more effectively and efficiently on this channel. Brands increasingly want the total video view - it’s all about how we can compliment upfront TV buys with social, online video and YouTube buys, and MiQ has invested in data and technology to help manage reach, frequency and measurement across these channels too." At MiQ, we help brands harness programmatic across channels with advanced data and technology, giving them the tools to hit their KPIs and drive measurable success in today’s evolving media landscape.
MiQ
Advertising Services
New York, New York 73,490 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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We're thrilled be joining dentsu's 'Driving Real Change in our Workplace & Communities' panel discussion as part of Black History Month. MiQ's Sirajah Raheem, MPH Raheem, Director of DEI, will be joining Phoebe E., Audrey Indome and Caroline Forbes for an insightful session unpacking crucial topics such as the importance of eradicating diverse tokenism within working environments, and how the lack of diversity can impact on how minorities work and feel in working environments. #wearemiq
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MiQ's Sara Sowsian took the stage at Advertising Week New York alongside experts Laura Manning from Cint, Ioanna Protogiannis , MBA from LG Ad Solutions, Alexandra Saraniti from Fandom, and Cierra Prince from T-Mobile for a thought-provoking panel on measurement, AI, and maximizing impact with limited resources. As Sara shared, “Measurement is not one size fits all. It takes careful consideration to match the right measurement tactic to your client’s KPIs for the most impact. Having the right context to curate an activation and measurement strategy is crucial." We specialize in helping brands transform data into action, designing measurement strategies that align with their KPIs for precision and effectiveness. By providing deeper insights and optimizing media performance, we help our clients drive growth and measurable success. #AWNY #AdvertisingWeek #AdTech #AI #measurement
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Our very own Clare Beddow, Commercial Director, and Meredith O'Brien, Agency Director have been announced in The Media Leader UK Future 100 List - a prestigious award that recognises tomorrows media leaders, today. We are incredibly proud of what Clare and Meredith have accomplished, joining a list of superstars from the industry. Congratulations to all winners! You can find the full list via The MediaLeader here: https://bit.ly/4eXtmsQ #WeAreMiQ #MediaLeaderFuture100 #NotYourAverageProgrammatic
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Join MiQ’s Georgiana Haig and industry leaders from Proximic by Comscore, Paramount, and Magnite for an exciting session, The Future of Programmatic, on October 10th from 11:30 AM - 12:00 PM EDT. Hear from Rachel Gantz, Proximic by Comscore; Jennifer Kisling, Paramount; Kristen Williams, Magnite; and Georgie Haig, MiQ as they dive into key trends shaping programmatic advertising, including AI, CTV, privacy, and evolving targeting and measurement practices. Schedule a meeting with MiQ: https://bit.ly/3NiY9EM #AWNY #AdTech
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At MiQ, we're tech enabled, people powered and partner agnostic which means you always get the best outcomes - and the best service. Proving just that are our EIGHT award shortlists for MiQ across ExchangeWire's The Wires and The Drum Awards Festival 2024. 📺 'Best Video Campaign' (Wires) and 'Media: Programmatic' (Drum) alongside UKTV and Havas where we leveraged MiQ's TV Intelligence and Connected Audiences solutions to drive a marked increase in linear TV viewership. 📈 'Best Use of Data' alongside E.L.F. BEAUTY and Wavemaker, a holistic campaign that effectively combined brand building with performance-driven results, powered by innovative technologies and data-driven insights. 💚 'Best Sustainable Advertising Solution' alongside RWE and EssenceMediacom Germany for our strategic collaboration with EssenceMediacom Germany and RWE, where we prioritised environmental responsibility without compromising campaign effectiveness. 👥 'Best Client Services Team' for our wonderful UK Account Management Team who boast an outstanding record of delivering growth and value for customers, whilst also ensuring strong servicing success. 🎯 'Best Marketing Technology Solution' for our TV Intelligence solution, the industry’s only platform that looks holistically at TV, streaming and YouTube, powered by the world’s largest and most diverse TV data footprint. 🌟 'Ad-Tech Personality of the Year' for our UK Chief Commercial Officer, Zuzanna Gierlinska and Global President Corporate Development, Paul Silver - both joining a fantastic lineup of industry superstars. Congratulations and good luck to all nominees! #TheWires2024 #TheDrumAwards #NotYourAverageProgrammatic #wearemiq
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The first day of Advertising Week New York kicked off strong with our Media Network Masterclass panel. Mike Petrella, Managing Director of Kinective Media℠ by United Airlines spoke about the core element of building a multimillion dollar travel network business in 9 months. "Finding not just the transactional partners, but the fundamental partners that we could build WITH long term. That's where MiQ came in." Thank you to Mike, Ellen Jepsen Mulryan from The Trade Desk, Jeffrey Bustos from the IAB and Charlie Neer for an engaging discussion. We continue to take pride in supporting our clients with innovative technology solutions for all types of programmatic business objectives. #AWNY #AdvertisingWeekNY #AdTech
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Last week, we hosted our partners from various independent agencies for our quarterly 'Indie Circle' event in London. The topic? All-things TV. We delved into the new CTV opportunity and how to make the most of this powerful channel. We also explored MiQ's TV Intelligence solution, the industry’s most robust intelligence tool for TV, Streaming and YouTube, unpacking how it can help advertisers plan for optimal reach and frequency and power better performance outcomes. Interested in booking a TV Intelligence demo? Reach out here: https://bit.ly/3A0f5fU #CTV #NotYourAverageProgrammatic #wearemiq
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It's been over two months since Chrome reversed its cookie deprecation plans, leaving questions around how this will impact the advertising industry. Our MENAT managing director, Wassim Mneimneh was featured in Campaign Middle East unpacking the future of privacy and identity where both cookie-based and cookieless solutions exist. Interested in learning more? Read the full article here: https://bit.ly/3NcY45p #privacy #cookieless #programmatic
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Yesterday, we conquered Havas Media UK's Forum for an incredible panel discussion—no dragons, but plenty of exciting revelations about how the shifting tides of TV viewership is transforming entertainment, media & adtech industries. Thank you to our star-studded panel including Ailsa Buckley, Hamid Habib, Stephen Emsall & our guest of honour, Jamie Kenna, known for playing Ser Alfred Broome in 'House of the Dragon.' Some highlights: 📺 With the proliferation of platforms comes the proliferation of audiences, meaning we need to get more granular with our audience planning & targeting for better ROI 📺 Measure what matters. Whether it's incremental reach or frequency, it's important to use measurement insights to power your CTV plans 📺 AVOD & FAST channels are growing, but we need to see the viewership data to back it up 📺 Jamie would have loved to been in 'Gladiator' ... potential spin-off? #ConnectedTV #programmatic #TV