Big changes are on the horizon for Google Ads. A recent DOJ ruling found that Google violated antitrust laws, drawing parallels with the landmark Microsoft case. As advertisers, it’s crucial to understand how this decision could impact your campaigns. Our latest blog breaks down four key points from the ruling and their implications for marketers. We explore how Google’s reliance on search networks, challenges in shifting spend, the dominance of search ads, and Google’s removal of key metrics could affect your ad performance. Now is the time to audit your campaigns and ensure your investment is protected. Stay informed—read the full blog: https://bit.ly/3ZcBdxM
MindgruveMacarta
Advertising Services
San Diego, CA 14,953 followers
A global performance marketing, retail media and data-tech company created from the merger of Mindgruve and Macarta.
About us
MindgruveMacarta is a global performance marketing, retail media and data-tech company created from the merger of Mindgruve and Macarta. The agency is comprised of strategists, creatives, media and marketplace experts, data scientists, and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative, and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated, performance marketing and retail media solutions for global brands.
- Website
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http://mindgruvemacarta.com
External link for MindgruveMacarta
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Advertising, Media Planning & Buying, Brand Strategy, Website Design, Technology, Website Development, Marketing, Mobile Applications, Search Engine Optimization, eCommerce, Social Media, Content Marketing, Email Marketing, Paid Search, Marketing Strategy, Marketing Automation, Analytics, and Retail Media
Locations
Employees at MindgruveMacarta
Updates
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Retail media networks (RMNs) offer a strategic way for brands to reach consumers, enhancing visibility and linking ad spend to sales. Despite their potential, RMNs have been challenging for small and midsize businesses to access. Simplifying their adoption can unlock new opportunities for these companies to effectively compete and maximize their marketing investments. Read the Ad Age article to learn more. https://bit.ly/3Wt4Yrd #RetailMedia #MarketingStrategy
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Meta has introduced a new method to integrate offers into your ads. Its new URL ingestion process automatically detects and incorporates existing offers from your website into your Facebook and Instagram ads. Discover how this feature can elevate your marketing strategy by reading the Social Media Today, LLC article here. https://bit.ly/4c99xgb #Meta #SocialMediaMarketingStrategy #PaidAds
How to make retail media networks accessible to all
adage.com
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Amazon Prime Day 2024 shattered records with an impressive $14.2 billion in U.S. sales. This record-breaking event shows the incredible growth of e-commerce and the power of customer engagement. With deals on everything from tech gadgets to home essentials, Prime Day continues to redefine online shopping experiences. What were your favorite deals this year? https://cnb.cx/3WM55zr #AmazonPrimeDay #DigitalGrowth #EcommerceSuccess
Amazon Prime Day drives U.S. online sales to record $14.2 billion
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MindgruveMacarta has been named to the prestigious Inc. Magazine #Inc5000 list of America’s Fastest-Growing Private Companies. This marks the seventh consecutive year for Mindgruve and the fourth consecutive year for Macarta to achieve this distinguished honor. Our recent merger has strengthened our capabilities and expanded our offerings, setting us on a path to redefine what's possible in digital marketing and e-commerce. A huge thank you to our amazing team, clients, and partners for making this success possible. Here's to many more years of innovation and growth. Read our latest blog post to learn more about this achievement and hear from our leaders, Chad Robley and Mike Hodges. https://lnkd.in/g-RjvAe3 #FastestGrowingPrivateCompanies
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Our latest read from EMARKETER explores non-endemic advertising and how it’s shaping marketing strategies in 2024. As brands look to stand out in a crowded marketplace, non-endemic advertising offers a unique opportunity to reach potential customers in surprising yet relevant contexts. Read the full article to explore how your brand can benefit: https://bit.ly/4dsBNvi #MarketingStrategy #DigitalMarketing
Non-Endemic Advertising Explainer 2024
emarketer.com
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Google has announced that it won't be deprecating third-party cookies in Chrome anytime soon. This decision allows more time for the industry to adapt and explore new strategies for privacy-friendly advertising. Read the full article on Digiday to understand what this means for the future of digital marketing. https://bit.ly/46ggiLX #ThirdPartyCookies #DigitalMarketing
After years of uncertainty, Google says it won't be 'deprecating third-party cookies' in Chrome
digiday.com
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Google has unveiled its new Google TV Network, offering advertisers a unique way to reach engaged audiences across streaming platforms. 📺✨ This innovative network integrates with Display & Video 360, allowing brands to easily manage and measure their ad campaigns. Learn more about how Google is revolutionizing TV advertising: https://bit.ly/46xE4mD
Meet the Google TV network
blog.google
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Following TikTok and Instagram, Amazon's latest beta program is a shoppable feed of short-form videos and photos. Read all about Amazon Inspire and how you can maximize it for your brand in today’s blog. https://bit.ly/4d0TiDc #AmazonMarketing #AmazonInspire
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A business’ capability to capture its target audience’s focus during an election year is no easy task. To stand out from the political ad saturation, focusing on high-quality storytelling and choosing certain platforms that limit political ads is key. Learn more strategies for election year advertising from MediaPost at the link. https://bit.ly/4cbNwgW #MarketingTips #AdvertisingLife
How To Advertise In An Election Year
mediapost.com