Election season is in full swing, and the competition for voter support is more intense than ever. While the dynamics of day-to-day campaigning might be changing, the basic fundamentals have not: Leverage data to reach your desired voters. Click below to read this piece from Ampersand's own Timothy Kay and learn more about how to embrace the challenges of the 2024 election cycle. https://lnkd.in/eEYMukmY #Ampersand #MovingTVForward #ElectionSeason #2024Election #TargetedAdvertising
About us
Ampersand is Moving TV Forward™. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 117M multiscreen households and over 75% of addressable households in the U.S. (64M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv
- Website
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http://www.ampersand.tv
External link for Ampersand
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
151 W 42nd St
New York, NY 10036, US
Employees at Ampersand
Updates
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Fragmented viewership, regional quirks, broadcasting rights, oh my! The world of sports and TV is undergoing a transformation right before our eyes. This morning at 11am EST/10am CST, Natasha Sinagoga joins MarketScale for "Experts Talk: Sports Streaming: The Battle for Dominance and Viewership" for a live conversation on these dynamics. To tune in, follow the link below! #MovingTVForward https://lnkd.in/eNHD9FSv
Experts Talk: Sports Streaming: The Battle for Dominance & Viewership 7.16
media.marketscale.com
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The Summer Olympics are quickly approaching, and with the schedule and programming now all set, there are still opportunities available to get in the action. With anticipated record-breaking viewership, your brand can achieve unparalleled exposure. Reach out to your Ampersand representative today to learn how we can maximize your advertising impact during this Olympic season. #Ampersand #MovingTVForward #Summer2024Olympics #2024Olympics #SummerGames #Advertising
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Yesterday, we unveiled our new AMP Up University program, a training and certification program to enrich our employees and give our clients a richer Ampersand experience. The first certification is Local Insights, designed to arm Ampersand local sellers with the tools to leverage the industry's richest set of deterministic data insights to help clients reduce waste and enhance performance on their local campaigns. We encourage our clients to fill out the form linked here and get actionable insights delivered straight to your inbox. http://bit.ly/3WcBbUW #Ampersand #MovingTVForward
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In celebration of Independence Day, our offices will be closed on July 4th and 5th. We wish everyone a wonderful and safe 4th of July! #Ampersand #MovingTVForward #IndependenceDay #4thofJuly
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Ethan Heftman, our Chief Revenue Officer, had the honor of presenting the Campaign of the Year – Agency award to Hearts & Science for their outstanding work on "Barbie Breaks Out The Box (Office)" at the ThinkLA IDEA Awards! Our casino-themed activation, complete with a blackjack table, giveaways, and a full bar, made the night even more memorable. Cheers to all the winners and participants! #Ampersand #MovingTVForward #ThinkLAIDEAAwards #ThinkLA
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As Pride Month comes to a close, we want to thank our Culture Council leads for building such rewarding and educational experiences. From movie screenings and educational sessions, to sweet treats and historical trivia, each office across the country found its own unique way to participate in the celebrations and foster a welcoming environment. While fun was had, the activities also served as a reminder of the ongoing fight for the civil rights of LGBTQ+ people and the quest for unity and progress towards a more accepting and just world. #Ampersand #MovingTVForward #PrideMonth #DEI
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The Major League Baseball (MLB) Home Run Derby returns in just a few weeks in Arlington, Texas’s Globe Life Field, where Vladimir Guerrero Jr. will look to defend his title against the best home run hitters from around the MLB. And speaking of last year's Derby, did you know that it… 📺- Received over 6M viewers across ESPN and ESPN2? 👑- Was TV's largest primetime audience on any network for a 30 day period? 🧹- Swept every young adult demographic? So, don't swing and miss. Reach out to your Ampersand rep today and knock this opportunity out of the park! #MovingTVForward #HomeRunDerby
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A regional grocery brand wanted to evaluate the sales impact of a local cable campaign across a specific geography based on store locations and trade radius.Ampersand conducted a linear cable study to track sales effect KPIs. Using test vs matched-market control methodology, both groups were balanced to ensure similar pre-advertising buying behavior. The study revealed that the Ampersand campaign successfully boosted household penetration by over four times the industry norm. As a result, total conversions and ROAS for the grocer increased dramatically. Insights, Meet Outcomes. #Ampersand #MovingTVForward
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We're not slowing down! Next week, we're thrilled to #GLOWWEST to be a sponsor of the ThinkLA IDEA Awards. Our Chief Revenue Officer, Ethan Heftman will be presenting the Campaign of the Year: Agency award, and don't miss Ampersand's afterparty activation with some drinks and a little Blackjack! #IDEAAwards #MovingTVForward