The podcast industry is booming, with Joe Uva, Chairman of Total Market Podcast LLC, revealing incredible insights at the AIMM Member Forum. The U.S. podcast market has grown by 450% in the last decade, with multicultural audiences driving a significant portion of that growth. However, only 2% of ad spending is targeting these communities. Now is the time for advertisers to leverage this powerful platform to reach diverse audiences. Read more about how this medium is reshaping the media landscape. https://lnkd.in/ezXnUb8j
MediaVillage.org
Advertising Services
New York, NY 2,918 followers
MediaVillage is the leading knowledge and content platform for all things media, advertising and entertainment.
About us
MediaVillage is the media and advertising community’s leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing and entertainment communities. The platform hosts an archive of more than 8,000 commentaries on a wide-range of relevant industry topics and serve as the publishing home of more than 60 industry leaders and popular journalists MediaVillage content channels include The Myers Report, AdvancingDiversity, The Knowledge Exchange, Legends & Leadership and Multicultural Insites. Follow us on Twitter: www.twitter.com/mediavillageorg Connect with us on Facebook: www.facebook.com/mediavillageorg
- Website
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http://www.mediavillage.org
External link for MediaVillage.org
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Thought Leadership, Native Journalism, Publishing, Content Marketing, Email Marketing, Social Marketing, Media, Podcasting, Journalism, Marketing, entertainment, Media, News, Technology, Advertising, and Social Media
Locations
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Primary
12 E. 49th St.
11th Floor
New York, NY 10017, US
Employees at MediaVillage.org
Updates
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The latest study from the Out of Home Advertising Association of America (OAAA) highlights the powerful impact of incremental increases in Out of Home (OOH) ad spend. Without increasing overall media budgets, brands in Automotive, CPG Food, and Retail Grocery sectors can boost their return on ad spend (ROAS) and key metrics like brand awareness and purchase intent by reallocating just a few percentage points to OOH. This strategic shift maximizes media plan performance and drives impressive results. https://lnkd.in/eYePp6BH
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YouTube has once again topped the streaming charts, maintaining its lead over competitors like Netflix and Hulu, thanks to its broad audience reach, brand safety, and innovative content. October promises exciting releases from top creators such as Rhett & Link, Michelle Khare, and the team at First We Feast. Don’t miss out on this must-see content and YouTube’s unparalleled opportunities for advertisers! https://lnkd.in/d74RTTMS
YouTube Tops Streaming Platforms Again + Exciting October Releases
mediavillage.com
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We sat down with the stars of AspireTV's Style Kings for a peek behind the curtain of the new style and luxury-focused series, early inspirations, and what they hope viewers take away from the show. Watch our full chat with Justin Q. Williams and Dedrick Thomas below! https://lnkd.in/eY5X_dU5
aspireTV’s ‘Style Kings’ stars Justin Q. Williams and Dedrick Thomas - Behind the Scenes in Hollywood (VIDEO)
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Exciting news for college football fans and advertisers alike: The College Football Playoff is expanding to 12 teams in the 2024-25 season! This expansion allows more teams to compete for the national championship, bringing higher viewership and a broader audience from across the country. 🎯 Optimum Media's David Williams shares his insights on how advertisers can secure prime advertising spots this season. Learn more below! https://lnkd.in/e8mWDhXh
New Era, New Champion: How the Expanded College Football Playoff Changes the Game
mediavillage.com
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The 2024 Myers Report, commissioned by the MediaVillage Education Foundation, highlights advancements in career growth and social inclusion within the advertising industry. With 88% of ethnic minorities and younger professionals rating career opportunities favorably, there is clear progress. However, the report calls for greater focus on fostering social opportunities for underrepresented groups, particularly LGBTQ+ professionals. It's a promising outlook for the future of advertising, but there is more work to be done. https://lnkd.in/eZ8q33kY
Myers Report Reveals Progress in Career Growth and Inclusion. Calls for Enhanced Social Opportunities for LGBTQ+ and Younger Professionals
mediavillage.com
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A+E Networks : In September 1986, The Oprah Winfrey Show premiered, introducing a talk show host who would revolutionize media and become the first Black female billionaire. Oprah’s remarkable journey, from her early struggles to her monumental success, serves as an inspiring story of resilience, influence, and impact. Her legacy extends far beyond the show, with her ongoing work in media, business, and culture. #MomentInMedia https://lnkd.in/eVftbGRq
HISTORY’s Moment in Media: Launching…The Oprah Winfrey Show!
mediavillage.com
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“Spectrum News journalists are out in their communities every day not just reporting on candidates and races, but the local issues that matter in this critical election year and beyond.” says Alison Hellman, Senior Vice President, and General Manager for Spectrum News. https://lnkd.in/eJbngFwa
Spectrum News: A Trusted Source for Both Audiences and Advertisers this Election Year
mediavillage.com
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🎃 The Halloween spending surge has hit an all-time high in 2023, reaching $12.2 billion—and Gen Z is at the forefront of this trend. For brands looking to capitalize on the spooky season, video advertising offers a unique opportunity to connect with this audience. By creating Halloween-themed, relevant, and engaging content, brands can capture Gen Z's attention and drive results. Silverpush's Srestha Babuta shares their insights. https://lnkd.in/eA3pJwhC
Gen Z as the Secret Ingredient for Halloween Campaigns 2024
mediavillage.com
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The National Hockey League (NHL) is redefining inclusivity in sports, working to create a truly diverse fan base. In a recent interview, Senior EVP Kimberly Davis and VP Jennifer Ekeleme highlighted key initiatives like the NHL Player Inclusion Coalition, cultural celebrations, and innovative outreach programs. Don’t miss their insights at the upcoming Association of National Advertisers' Multicultural Marketing & Diversity Conference in November. Learn more below! https://lnkd.in/dF-JYQDk
Movement, Not a Moment: Building a Multicultural Fan Base
mediavillage.com