The 2024 Survey on Advertising Industry Professionals, conducted by The Myers Report, is here! Discover key insights into Employee Resource Groups (ERGs) and their impact on diverse communities in the advertising world. With over 3,450 professionals surveyed, the report highlights both the progress and challenges in ERG engagement. Interested in the full report? MediaVillage members and partners can request it at [email protected]. #Advertising #ERGs #DEIB https://lnkd.in/dEPz75i9
MediaVillage.org
Advertising Services
New York, NY 2,903 followers
MediaVillage is the leading knowledge and content platform for all things media, advertising and entertainment.
About us
MediaVillage is the media and advertising community’s leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing and entertainment communities. The platform hosts an archive of more than 8,000 commentaries on a wide-range of relevant industry topics and serve as the publishing home of more than 60 industry leaders and popular journalists MediaVillage content channels include The Myers Report, AdvancingDiversity, The Knowledge Exchange, Legends & Leadership and Multicultural Insites. Follow us on Twitter: www.twitter.com/mediavillageorg Connect with us on Facebook: www.facebook.com/mediavillageorg
- Website
-
http://www.mediavillage.org
External link for MediaVillage.org
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Thought Leadership, Native Journalism, Publishing, Content Marketing, Email Marketing, Social Marketing, Media, Podcasting, Journalism, Marketing, entertainment, Media, News, Technology, Advertising, and Social Media
Locations
-
Primary
12 E. 49th St.
11th Floor
New York, NY 10017, US
Employees at MediaVillage.org
Updates
-
📊 The latest Myers Report 2024 highlights a positive shift in the advertising industry towards inclusivity and employee support. With 89% of professionals agreeing that diversity, wellness, and work-life balance are prioritized, the industry is creating environments where talent thrives. However, there's still work to be done, especially for smaller companies. Download the full report to explore actionable insights on how to continue this momentum. #Diversity #Inclusion #EmployeeWellness #AdvertisingIndustry https://lnkd.in/dXJJya3f
Good News! Positive Momentum in Ad Industry's Workplace Culture: The Myers Report Reveals Strong Support and Inclusion
mediavillage.com
-
"Are we happy with the obsession with numbers that have little connection to business effect; and the lack of a full debate on what to do about it?" ponders Brian Jacobs. Read more in the latest edition of #TheCogBlog below! https://lnkd.in/dRM3PTzN
Advertising: Who Cares? Who Wouldn't?
mediavillage.com
-
The Nielsen and EDO partnership is transforming TV advertising measurement. By combining Nielsen's audience data with EDO's insights on ad-driven consumer engagement, we can now predict sales effects with greater precision. A recent study shows that optimizing for engagement rate (ER) rather than just lowest CPM drives 3.8X more website visits. Bill Harvey shares his insights in the latest #InTermsOfROI https://lnkd.in/gjurHhHM
EDO and Nielsen Demonstrate Strong Sales Proxy Media Optimization
mediavillage.com
-
HISTORY's #MomentInMedia : Today, we remember the March on Washington, where Dr. Martin Luther King Jr. delivered his "I Have a Dream" speech to a crowd of nearly 250,000 at the National Mall. This moment in 1963 was more than just a gathering—it was a turning point in the fight for civil rights in America. Let’s honor this legacy and continue to push for the promises of democracy. https://lnkd.in/eTAhe65W
HISTORY's Moment in Media: Dr. Martin Luther King Jr's "I Have a Dream" Speech
mediavillage.com
-
Ready to boost your career this fall? MFM has a packed September with webinars, meetings, and conferences designed to help you thrive. Join them in NYC for their first Regional Meeting or the Media Credit Conference—don’t miss out! https://lnkd.in/dCk7dbQZ
MFM Association News: September Kicks Off New Opportunities for Learning and Networking
mediavillage.com
-
The latest episode of Original Digital features Colleen Schell, Founder of FABx - Storytelling for Coaches and Leaders, which "births and amplifies powerful public speakers through the magic of storytelling." Watch their full conversation below! https://lnkd.in/dBm3HH2z
Original Digital Presents: Colleen Schell, Founder, FABx (VIDEO)
mediavillage.com
-
The Myers Report offers critical insights into workplace culture within the advertising industry, revealing how professionals perceive social opportunities and career advancement. While there’s overall positive sentiment, the survey highlights key differences across demographic groups, and that LGBTQ+ employees feel less supported, especially in external social opportunities. Read more key finding below! #WorkplaceCulture https://lnkd.in/e55GNzJp
Report on Advertising Community Workplace Culture: Social Opportunities & Career Advancement
mediavillage.com
-
As back-to-school season kicks off, it's time for #advertisers to rethink their strategies. According to TVB's latest report, TV advertising is more crucial than ever, with broadcast TV reaching 80% of consumers in just one day! 📺 Whether targeting in-store or online shoppers, TV remains the most influential medium, making it essential for brands to invest wisely this season. Learn why local TV is the key to capturing those back-to-school sales. https://lnkd.in/eNWPYGqv
Four Reasons TV Advertising Plays a Vital Role in Back-to-School Shopping Sales
mediavillage.com
-
Measuring ROI shouldn't just be about the math—it's about maximizing insights while minimizing costs. By shifting from project-based pricing to a subscription model, Arima's Marketing Mix Models empower marketers to experiment more, drive down costs, and ultimately improve the ROI of ROI. Arima's Chris Williams shares his insights below. https://lnkd.in/dX2Hg-nY
The ROI of Measuring ROI
mediavillage.com