MediaVillage.org

With a projected 9% increase in undergraduate enrollment by 2031, connecting with prospective students requires more than traditional outreach. Optimum Media offers solutions like their AdMessenger mobile platform and strategic TV advertising to help colleges engage effectively. Jenna Walker, Optimum Media Sr Marketing Specialist, shares her insights. https://lnkd.in/e_fH9BZB

Jack Myers is joined by Melanie Hamilton, Senior VP of Enterprise Sales at Comcast Advertising, from the FreeWheel Beach during the Cannes Lions International Festival of Creativity. Melanie delves into the game-changing impact of addressable advertising, reaching 64 million households with a 95% match rate. Learn how this precision tool is reshaping media strategies and merging digital accuracy with linear TV's reach. Watch below! https://lnkd.in/eSzV8kW6

Raquelle M. Zuzarte shares her insights on the 2024 Cannes Lions International Festival of Creativity as well as key takeaways from this year's presentations from major tech leaders to industry titans. https://lnkd.in/epAmXDJV

Loyalty marketing is set for massive growth, projected to hit $41.21 billion by 2032. However, this growth also brings heightened risk of fraud. To address this, Association of National Advertisers is collaborating with HUMAN to explore and mitigate loyalty program fraud. From understanding the types of fraud to implementing solutions like multi-factor authentication, we're committed to safeguarding these valuable programs. Discover more about our initiatives and insights from our recent panel at Cannes. #LoyaltyMarketing #FraudPrevention #CustomerData https://lnkd.in/d3UHN_zJ

Brady: United Against Gun Violence, Casanova//McCann, and the Ad Council launch “Da El Siguiente Paso” – the first national public education campaign on safe firearm storage targeting Hispanic gun owners, aiming to address the rising number of Hispanic firearm owners by providing essential safety resources. Discover more at DaElSiguientePaso.org. #GunSafety #PublicHealth #HispanicCommunity #EndFamilyFire https://lnkd.in/eTrFrq2F

In today’s mobile-centric world, businesses must leverage mobile advertising to connect with customers. Did you know 96% of U.S. adults own a smartphone and check it 144 times daily? Optimum Media's AdMessenger solution delivers dynamic, interactive ads that engage users and drive real-time actions. #MobileMarketing #AdMessenger https://lnkd.in/eH-khDGB

This week's "Legends & Leadership" features a dynamic discussion with Mike Linton and Jeff Culliton, host of the CMO Confidential podcast and executive producer, respectively. Jack Myers and the duo discuss the evolving role of CMOs, the transformative impact of AI, and the challenges in marketing education. Watch their full conversation below! https://lnkd.in/ex3vFY5V

As agencies navigate economic fluctuations, the strategic shift towards non-employee talent is clear. "This increase in freelance hiring underscores the shift towards flexible talent and the need for quick access to specialized skills," says Morten Petersen, Worksome co-founder and CEO. Key takeaways from Worksome's data: 🔹 Strategic workforce shifts for agility and competitiveness 🔹 Increased demand for visibility into high-quality independent contractors 🔹 Critical need for rapid talent acquisition 🔹 Empowering agencies with global talent reach https://lnkd.in/eaxnvT5M

The latest analysis from The Myers Report, conducted for the MediaVillage Education Foundation in collaboration with the ANA, 4A's, MFM, and six leading agencies, with funding from 20 major media sales organizations, sheds light on the advertising and media ecosystem's engagement with diversity, equity, inclusion, and belonging (DEIB). This comprehensive survey captures employee perceptions on career advancement, learning opportunities, company support, and job satisfaction. By addressing these key areas, organizations can create a more inclusive and supportive work environment, ultimately enhancing employee engagement and industry outcomes.

Investing in a new commercial is a pivotal decision for any business. Optimum Media's Production Specialist Luis Gomez shares three key tips to help you navigate the process. https://lnkd.in/eZ63SUTi