Med Ad News

👊......Data......👊 Marketers are inundated with it. 🎙️ In our latest interview with KC Dickerson from ConcentricLife, we learn how she advises teams on culling through all that data to tell a meaningful story. 🤔 She also shares what she thinks is the next big thing in #pharma marketing. 💰 ...and how to make the most of your available resources, especially in the face of decreasing budgets and fewer resources... https://lnkd.in/eccyr4GY #MedAdNews #MedAdStudio #healthcarecommunications #pharma #advertising #omnichannel #brandstrategy #data #artificialintelligence #futuretrends #technology #innovation

🚀 “It's my job to take [the] aggregated strategy insights and work with the creative team so that they really understand the customer… so they can bring that through in a dynamic presentation of #creative that helps to actually move the market,” says industry advertising veteran KC Dickerson, executive VP, head of engagement at ConcentricLife. 💪🏼 In a new series with Med Ad News, ConcentricLife leaders discuss how agencies can drive brand partners’ growth. Check out the first video in the series. 💫 Finding moments that matter, part I: Engagement strategy and the customer mindset 💫 https://lnkd.in/dP6ZJGgR #MedAdNews #MedAdStudio #healthcarecommunications #pharma #advertising #omnichannel #brandstrategy #engagementstrategy

Ogilvy today announced that health industry leader Mario M. has been named Global CEO of Ogilvy Health. Mario Muredda will oversee all aspects of Ogilvy’s Health business which spans #BrandStrategy, #Advertising, #PublicRelations and #Influence, Experience and #Innovation, #MedicalEducation, and #MarketAccess and be responsible for further accelerating Ogilvy Health’s growth. https://lnkd.in/dn9JPdAu #healthcaremarketing #healthcarecommunications #pharma #MedAdNews

👁️ Astellas recently launched its first U.S. #DTC campaign for geographic atrophy (GA) treatment #Izervay with a campaign that sets its sights on #patienteducation and #selfadvocacy. The company brought in The Bloc to create the campaign, which uses a rendition of WAR’s earworm “Low Rider” in the TV ad, leveraging the laidback feel of the song while creating a sense of urgency for patients to seek treatment for GA. Adam Hessel, head of creative & experience at The Bloc, explains the strategy and inspiration involved in creating the campaign. https://lnkd.in/e5yVPFMa #healthcaremarketing #healthcareadvertising #pharma #MedAdNews #diseaseawareness #geographicatrophy

When the time came for #animalhealth company Zoetis to launch canine #osteoarthritis (OA) treatment #Librela in the United States, it enlisted Fingerpaint Marketing to tackle the task of educating dog owners about just how debilitating OA can be to their best friends.' For this year's Outcomes Creativity Index, we spoke with Michael Roznowski and Dave Petracca of Fingerpaint, about the goal of the campaign and how the team used technology to make a strong emotional connection with their target audience. https://lnkd.in/ecPM-dT3 #healthcaremarketing #healthcareadvertising #pharma #MedAdNews Fingerpaint Group

"For Spikevax to stand out, we needed to change the culture around COVID vaccinations. And to create change at a cultural level, we needed to come to our professional and consumer audiences with an integrated approach." Carlene Esposito of TBWA\Health Collective talks about the concept and journey in creating the award-winning #Spikevax campaigns for Moderna. 🚀 Both Moderna and Spikevax made the Med Ad News Outcomes Creativity Index top 10 list - on the Top pharma company side and Top Rx brand list. https://lnkd.in/eEtsEz4D Omnicom Omnicom Health Group #healthcaremarketing #healthcareadvertising #pharma #COVIDvaccine #MedAdNews #healthcarecreativity #patientaccess

Thought-provoking and humorous campaigns that pushed vaccine awareness and uptake, and those that sought to convey an inside look at how patients feel as they face various conditions – from physically painful ones such as generalized pustular psoriasis, to the emotional and mental strain of alopecia areta, to an inside look at how your dog with osteoarthritis really feels – were the leaders that made the cut on the 2024 Outcomes Creativity Index (OCI). #healthcaremarketing #healthcareadvertising #pharmamarketing #pharmaceuticalmarketing #MedAdNews

🗣️ Picture a space buzzing with the energy of nearly 1,000 women leaders in health care, all driven by a shared mission to push the boundaries of the industry. ⚕️ This was the atmosphere at the Healthcare Businesswomen’s Association 25th Annual Conference in Toronto, a pivotal platform for addressing today’s most pressing healthcare challenges. Thanks to Ashley Runyon and Michelle Maskaly, Fingerpaint Group for their boots-on-the-ground perspective! https://lnkd.in/eJT_hu9V #HBAimpact #healthcaremarketing #womeninhealth #healthequity #HealthOutcomes #MedAdNews

🚀 Technology continues to evolve faster than ever. That’s the case with the recent news that #OpenAI has introduced a new series of artificial intelligence models they are calling their o1 series, which are designed to spend more time ‘reasoning’ before responding. 🍓 The project, codenamed “strawberry” by developers because previous models could not correctly identify how many ‘r’s were in the word strawberry, has significantly enhanced its capabilities in complex tasks such as science, coding, and mathematics. There are currently two o1 models, o1-Preview and o1-mini-Preview, the latter as the name suggests is smaller but faster and better at tasks such as coding and debugging. 🧠 That’s a lot to take in, but the reasoning capabilities of o1 are fascinating to think about and the implications for #lifescience brands and even #pharmamarketers. Abid Rahman of EVERSANA INTOUCH shares the latest on OpenAI's new 01 Series https://lnkd.in/e5RtJDNc #artificialintelligence #healthcaremarketing #healthcarecommunications

The Healthcare Businesswomen’s Association's Annual Conference, held last week in Toronto, Canada, celebrated significant milestones for the 25-year-old event, marking its first time outside the United States. 💪 With nearly 900 attendees from 205 companies representing 16 countries, this year’s theme, “Accelerating Transformational Leadership,” encouraged attendees to envision a more equitable, innovative, and patient-centered future for health care. HBA's Nancy White gives us a wrap of the event. https://lnkd.in/g2z66ttZ #HBAimpact #genderequality #healthcare #healthcaremarketing #healthcarecommunications #MedAdNews #venturecapital #leadership