"For Spikevax to stand out, we needed to change the culture around COVID vaccinations. And to create change at a cultural level, we needed to come to our professional and consumer audiences with an integrated approach." Carlene Esposito of TBWA\Health Collective talks about the concept and journey in creating the award-winning #Spikevax campaigns for Moderna. 🚀 Both Moderna and Spikevax made the Med Ad News Outcomes Creativity Index top 10 list - on the Top pharma company side and Top Rx brand list. https://lnkd.in/eEtsEz4D Omnicom Omnicom Health Group #healthcaremarketing #healthcareadvertising #pharma #COVIDvaccine #MedAdNews #healthcarecreativity #patientaccess
Med Ad News
Advertising Services
Authoritative analysis of the issues, events, trends and strategies shaping healthcare communications.
About us
Med Ad News provides the $1 Trillion pharmaceutical industry with need-to-know business information. We continue our tradition of disseminating original, thought-provoking content with the intent of providing the busy pharmaceutical executive with insight into industry trends that will affect their business, as well as the industry in its entirety. Written primarily by our editors and staff reporters, Med Ad News provides broad coverage of pharmaceutical business, product marketing, and healthcare communications. Med Ad News, provides readers with business intelligence that will impact their company’s performance. Med Ad News, launched in 1982, has been the magazine of choice for insight into successful business and marketing strategies. We offer a multitude of Web-based products designed to keep the busy pharmaceutical executive current on news and events. Through our industry leading Website, PharmaLive.com, and e-mail-based newsletters, including Daily Advantage and Medicine Avenue, readers can receive information deemed critical to their role. To provide business executives with a forum for interaction, we host our annual Med Ad News Manny Awards, celebrating excellence in creativity surrounding the marketing of health and wellness. Events provide attendees with the opportunity to meet industry leaders, understand successful business strategies, and gain insight into issues affecting the industry currently, and in the long term.
- Website
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http://www.PharmaLive.com
External link for Med Ad News
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 1982
Employees at Med Ad News
Updates
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Thought-provoking and humorous campaigns that pushed vaccine awareness and uptake, and those that sought to convey an inside look at how patients feel as they face various conditions – from physically painful ones such as generalized pustular psoriasis, to the emotional and mental strain of alopecia areta, to an inside look at how your dog with osteoarthritis really feels – were the leaders that made the cut on the 2024 Outcomes Creativity Index (OCI). #healthcaremarketing #healthcareadvertising #pharmamarketing #pharmaceuticalmarketing #MedAdNews
Creative awards are top of mind for many, but what does it all really mean? See the brands that made the most noise across the various industry events in the 2024 Med Ad News OCI... and good luck to all those competing as our 2025 OCI events commence!
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🗣️ Picture a space buzzing with the energy of nearly 1,000 women leaders in health care, all driven by a shared mission to push the boundaries of the industry. ⚕️ This was the atmosphere at the Healthcare Businesswomen’s Association 25th Annual Conference in Toronto, a pivotal platform for addressing today’s most pressing healthcare challenges. Thanks to Ashley Runyon and Michelle Maskaly, Fingerpaint Group for their boots-on-the-ground perspective! https://lnkd.in/eJT_hu9V #HBAimpact #healthcaremarketing #womeninhealth #healthequity #HealthOutcomes #MedAdNews
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🚀 Technology continues to evolve faster than ever. That’s the case with the recent news that #OpenAI has introduced a new series of artificial intelligence models they are calling their o1 series, which are designed to spend more time ‘reasoning’ before responding. 🍓 The project, codenamed “strawberry” by developers because previous models could not correctly identify how many ‘r’s were in the word strawberry, has significantly enhanced its capabilities in complex tasks such as science, coding, and mathematics. There are currently two o1 models, o1-Preview and o1-mini-Preview, the latter as the name suggests is smaller but faster and better at tasks such as coding and debugging. 🧠 That’s a lot to take in, but the reasoning capabilities of o1 are fascinating to think about and the implications for #lifescience brands and even #pharmamarketers. Abid Rahman of EVERSANA INTOUCH shares the latest on OpenAI's new 01 Series https://lnkd.in/e5RtJDNc #artificialintelligence #healthcaremarketing #healthcarecommunications
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The Healthcare Businesswomen’s Association's Annual Conference, held last week in Toronto, Canada, celebrated significant milestones for the 25-year-old event, marking its first time outside the United States. 💪 With nearly 900 attendees from 205 companies representing 16 countries, this year’s theme, “Accelerating Transformational Leadership,” encouraged attendees to envision a more equitable, innovative, and patient-centered future for health care. HBA's Nancy White gives us a wrap of the event. https://lnkd.in/g2z66ttZ #HBAimpact #genderequality #healthcare #healthcaremarketing #healthcarecommunications #MedAdNews #venturecapital #leadership
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🏈 If you’re watching tonight’s Thursday Night Football game between the New York Jets and the New England Patriots, you’re going to see the debut of a less-likely ad – not for Pepsi, or DraftKings, or Tostitos, but for Enhertu, a drug that treats metastatic breast cancer. 🚀 While not a traditional space to launch this type of campaign, Dan Switzer, the head of U.S. oncology business at Daiichi Sankyo US, explains the company’s strategy for both the creative as well as the deployment of the campaign for its leading cancer medicine, and why it actually does make sense. https://lnkd.in/e62EcWze #healthcaremarketing #pharma #DTC #patienteducation #Enhertu #metastaticbreastcancer #thursdaynightfoodball
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Med Ad News reposted this
Meet Stephanie Mary Rendon who joined Harrison/Star in 2016 and has advanced her career through various roles to her current position as Senior Project Manager. Having begun as an administrative assistance and progressed to the project management department has helped her better understand the ins and outs of medical advertising and the vast variety of roles and people required to serve healthcare agency clients. She shared her work and personal story with the nonprofit Medical Advertising Hall of Fame in support of their public DEI social initiative called You're More Than Your Resume to attract candidates into the industry. Her image has been AI-generated depicting what makes her special and so much more than her resume. Born and raised in Queens, New York her ethnicity is Dominican Ecuadorian and Chinese. Currently, calling Dallas, Texas home she loves being outdoors whether it’s hiking, biking, attending music festivals, watching movies in the park or when stuck indoors binging on a TV series. Her project management comes into play when planning every detail for travel. Are you looking for career opportunities or perhaps ready to make the leap into a new industry? Learn more at www.morethanyourresume.org #harrison/star #DEI #mahf #diversevoices #inclusiveworkplace #medicaladvertising #projectmanager #pharmamarketer #morethanyourresume
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Med Ad News reposted this
Meet Harrison/Star's Associate Copywriter, Noel Park who is a volunteer in the healthcare advertising industry nonprofit Medical Advertising Hall of Fame's DEI talent acquisition awareness initiative because #diversevoices belong in medical advertising. We believe that you are #MoreThanYourResume and we dig that about you! Outside of work, Noel loves all things creative for his personal outlet including, but not limited to breakdancing, hip hop choreography, singing, and journaling. Lately, he is exploring creative tools and platform's such as Figma, MidJourney, and ChatGPT. In fact, Noel's image is AI-generated depicting some of these personal interests in a creative way which we fondly call a 'mashup'. Fun, right! Get your resume in front of #MAHF participating agencies for consideration of job opportunities and opt in to have us send you a one-of-a-kind mashup to stand out to recruiters. Visit www.morethanyourresume.org #harrison/star #copywriter #inclusiveworkplace #MAHF #jobsinhealthcaremarketing #digitalmarketing #DEI #medicaladvertisingagency
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As Meta’s new microblogging platform, Threads, is set to feature advertising starting next quarter, this is the perfect time to consider what an all-Meta paid social strategy could look like. Justin Chase of EVERSANA INTOUCH Media gives three reasons why an all-Meta strategy makes sense for smart #pharmaceutical brands. https://lnkd.in/esZa5ghG #healthcaremarketing #socialmedia #Threads #socialstrategy #Meta #MedAdNews
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Med Ad News reposted this
Today's Medical Advertising Hall of Fame's spotlight shines on Alicia Loredo, Program Manager at MERGE. Bringing an astute attention to detail and organizational skills to her work; when not running timelines for clients she is outdoors running long distances often accompanied by her golden retriever, Sunny. Alicia has volunteered to participate in #MAHFs DEI initiative to attract people into the medical advertising field. What's the first question a recruiter asks? Tell me more about yourself? Member agencies believe that diverse voices are needed in healthcare marketing and believe that you're more than your resume. Using AI-technology we have generated Alicia's one-of-a-kind image fondly called a 'mashup' depicting what makes her, HER. We invite you to submit your resume to be reviewed by participating agencies. Feel free to follow the prompts to request your AI-generated mashup to be returned to you for use to stand out in your job search. Learn more at www.morethanyourresume.org #MERGE #MAHF #inclusiveworkplace #careerchange #programmanager #jobsinhealthcareagency