In the fast-evolving world of digital marketing, staying organized is a necessity. However, wrangling all your marketing data and content into a system that actually makes sense can be a challenge— and that's where marketing taxonomy comes into play. Our FAQ breaks down everything you need to know about marketing taxonomy for paid media measurement and optimization. Check it out here: https://hubs.la/Q02PL3490 #marketingstrategy #marketingmeasurement
Measured
Advertising Services
Austin, Texas 6,138 followers
The only media optimization platform powered by incrementality intelligence
About us
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.
- Website
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https://www.measured.com/
External link for Measured
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Advertising Attribution, Marketing Measurement, Marketing Attribution, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi-Touch Attribution, Cross-Channel Attribution, MTA, MMM, Media Optimization, and geo-testing
Products
Measured Incrementality Platform
Marketing Attribution Software
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Leading consumer brands trust insights from Measured to make ongoing media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning
Locations
Employees at Measured
Updates
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Marketers' jobs are increasingly cross-functional today, and there can often be misalignment—or even tension—between marketing and finance teams. But don't just accept this as a fact...because it doesn't have to be. Dive into our new blog to see some examples of how a shared performance language has helped retailers foster cooperation and, ultimately, better business performance! https://hubs.la/Q02PjNdP0 #digitalmarketing #marketing
Unified Media Measurement Aligns Marketing and Finance
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It's not an uncommon question: Where should I start my media measurement and testing journey? 🤔 Our infographic lays out everything you should keep in mind when evaluating whether it makes sense to look at a partner or focus in-house, including factors such as the... 💰 Cost 🕑 Time 🗣️ Expertise 🌟 & Benefits of each approach. Check it out here: https://hubs.ly/Q02P0WPr0 #digitalmarketing #marketingmeasurement
Media Measurement and Testing: Build vs Buy | Measured®
measured.com
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We're so pleased to share that Measured has once again won a Martech Tech Breakthrough Award, this time for a new category: The 2024 Award for Best Cookieless Marketing Platform! This new category reflects the overall marketing shift away from cookies and other user-level tracking we've seen lately, and we're honored to have been recognized for our work in this field. As always, a HUGE thank you to our team, customers, and partners - onwards and upwards, let's gooo! 🚀🔥 https://hubs.la/Q02NSpgr0
MarTech Breakthrough Awards 2024 Winner | Measured®
measured.com
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Measured's all-new Optimization Report helps marketers build cross-functional alignment while making it possible to track growth over time 🕑This FAQ provides a detailed, step-by-step guide on how to use it to communicate the value and performance of your measurement practice to other stakeholders 📈 https://hubs.la/Q02Np0v40 #marketing #marketingoptimization
What Is the Optimization Report? | Measured®
measured.com
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Measured reposted this
Excited to finally bring this capability into the Measured platform! Customer Q: How do we know our optimization decisions, informed by Measured, are driving better results over time? Answer: The Optimization Report. We launched it for exactly this reason: to enable marketing teams to precisely quantify the impact of the optimizations recommended by Measured on a recurring basis, both acted on + left on the table. The Optimization Report makes it easier to prove the value and performance of your media investment decisions to key stakeholders like CMOs or CFOs, demonstrate true incremental ROI, and keep your team focused on driving incremental growth. Previously, while you could see the overall business performance improvements, it was difficult to pinpoint how much of that was directly driven by optimization decisions. The Optimization Report is a game-changer for day-to-day marketing operations. Reach out if we can walk you through it. https://lnkd.in/g5RvCp3i #OptimizationReport #Measured #IncrementalROI #MarketingPerformance
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Helpful insights from our SVP of Product, Mahesh Jeswani (MJ), on automating geo-testing to achieve causal media measurement. Don't sleep on this fire Q&A session! 🔥 https://hubs.la/Q02N6tqz0 #mediameasurement #marketing
Q&A: A Deep Dive into Geo Experimentation | Measured®
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Another insightful and fascinating guest blog post, this one by Growth Advisor Andrew Covato. If you know him, you know his expertise in measurement makes his blogs a must-read, and this one is no exception! In his latest piece, Andrew delves into the perils of misusing Google Analytics and advocates for its proper use, emphasizing that marketers should harness its power for web analytics- NOT marketing analytics. Read on for a thorough breakdown of GA and marketing attribution, and let us know what you think 🔥 https://hubs.la/Q02MJbTg0 #marketing #marketinganalytics #webanalytics
Why Google Analytics is a Poor Judge of Ad Effectiveness | Measured®
measured.com
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Hooked on Google Analytics? It may be leading you down funnel… Watch Measured co-founder Trevor Testwuide’s video about the dangers of using GA for cross channel measurement, and what effects it’s likely having on your media investment decisions. #marketinganalytics #digitalmarketing #growthhacking
🎥 Introducing My Media Measurement Video Series! Over the next few months, I'll be sharing thoughts on a few of the biggest misconceptions, pitfalls, and opportunities in measurement and optimization that I see across our portfolio. This series is all about no-nonsense insights, practical solutions, and real talk to help you be responsible with your media $$ and grow your brand. 🚀 In this first hot take, one of the biggest shockers to me is how often I see big > $10M media budgets anchored on GA for cross-channel optimization decisions. I understand it’s easy, but it’s dangerously wrong to be measuring the performance of any non-Google media channel with GA. You’re wasting millions of dollars and destroying enterprise value, I’ve seen it countless times. In fact, we’ve helped many companies circling the drain as a result of over-optimization to non-incremental media as directed by GA & MTA. #MarketingStrategy #Analytics #MediaOptimization #PerformanceMarketing
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Measuring marketing effectiveness is crucial for any business looking to maximize its ROI and understand the impact of its marketing strategies...but several challenges can complicate this process. 🚧 Check out our FAQ for a deeper look at these hurdles and how to overcome them! 🌟 https://hubs.la/Q02M2jlz0 #digitalmarketing #growthmarketing
Q: What are the challenges of measuring marketing effectiveness?