Measured

Q: How do experimentation, MMM, and post-exposure attribution work together? A: Perfectly! 😜 But in all seriousness, triangulated measurement is the only way to effectively gauge the impact of your marketing efforts and spend. Dive into the details here: https://hubs.la/Q02WZ-7_0 #marketingoptimization #growthhacking

Measured is honored to win the 2024 Global Tech Awards for excellence in Marketing & Advertising Technology 🎉 A big thank you to our amazing customers, partners, and team for making this possible 🔥👏 https://hubs.la/Q02Wnfwh0 #awards #marketing

Hot Question: Are my Incremental Awareness campaigns working on Meta?  The customer conversion rate (CVR) looks terrible in-platform. Execution: Deploy a two cell incrementality test against two awareness objectives: Meta’s “View Content Conversion Event” and “Video Views,” seeking the ground truth of each tactic’s incremental ROAS.    In partnership with Power Digital Marketing (shout out to Jarah Burke), we ran this two cell geo test for a hot luxury fashion brand and here’s what we learned. Shifting “objectives” within Meta can result in a 45% higher incrementality and a 510% iROAS improvement!  ✅ View Content Conversion Event: Meta’s reported ROAS: $0.34 vs. $3.11 when tested for incrementality – under-reported by almost 5X.  ✅ Video Views: Meta’s platform ROAS: $0.08 vs. $0.51 incremental ROAS. Still wildly under-reported, but overall less effective. By applying incrementality to each, we were able to prove the View Content Conversion Event objective was far more effective in reaching qualified high-value customers early in their consideration cycle.   #IncrementalityTesting #iROAS #GeoTesting

ICYMI: This eye-opening blog by Steven Johnson dives into a Meta study on how Gen Z shops and why understanding how your audience interacts with ads is fundamental to boosting your marketing game. 🔥 https://hubs.la/Q02Wdsnr0 #digitalmarketing #marketingstrategy

Why should brands consider geo testing, what are some of the major challenges with implementation, and how should you evaluate a third-party vendor? How does it work with MMM? How about an example of a successful geo test? Mahesh Jeswani (MJ) doesn't shy away from the tough questions in this deep dive, and neither should you. Check it out now: https://hubs.la/Q02VQRB90 #marketingstrategy #geotesting

Incrementality alone just isn’t enough anymore 😯 Successful marketers today need to embrace multi-KPI testing to cut through the noise and confusion and get a clearer picture of their marketing performance. Dive into details in our new post here: https://hubs.la/Q02Vws300 #marketingstrategy #marketingsuccess

💥🔥 Three short, real-life examples of leading brands and agencies gaining value from the Measured platform 🔥💥 https://hubs.la/Q02Vkghj0 #marketingsuccess #digitalmarketing

Google PMAX and YouTube are powerful digital advertising platforms, but their complexities demand accurate measurement to tap into their full potential. Recently, at Google's Retail Measurement Conferences, our CPO Mahesh Jeswani (MJ) and CSO Nick Stoltz led sessions on modern measurement, highlighting how triangulating media mix modeling (MMM), incrementality tests, and platform attribution helps marketers get the most out of their media, particularly in the case of PMAX and YouTube. 💥 Key takeaways from our sessions 💥 📈 Maximizing the effectiveness of PMAX requires using holdout and scale tests for unbiased views of its impact. For effective budget spend, focus on new customer acquisition and branded keyword control, and be sure to build a cohesive testing roadmap to minimize waste. 📈 YouTube can deliver significant value as part of a broader strategy due to cost efficiency, but its performance is often undervalued. Testing reveals the true impact. 📈 Incrementality testing is a non-negotiable! What a great opportunity! For a deeper dive into PMAX, watch our webinar on-demand here: https://hubs.la/Q02TRL2Z0 #marketingstrategy #digitalmarketing

It's tomorrow! 💥 If you're at Shoptalk (or happen to be in Chicago for any reason, really) we want to see you in person! Grab some time now to connect with Will Post, Elizabeth Garza, or David Cooper over the next few days 😀 https://hubs.la/Q02TwbW-0 #shoptalk #ecommerce

✨ Had a nostalgic moment returning to Google yesterday - this time as a partner (and ex-employee)! Represented Measured at Google's Retail Measurement Conference at Googleplex and gave a session 🎤 on modern measurement - the triangulation between #MMM, #Incrementality, and #Attribution - with an emphasis on #PMax and #YouTube. It was fantastic to connect with an engaging group from notable retail brands and the talented Googlers. Big thanks to Google for inviting me and to Daniel Sacks 🤝 for sharing the stage!