Is brand loyalty a thing of the past? 💔 Not necessarily – but it’s not what it once was. The supply disruptions that forced consumers to shop around during the pandemic have stuck. It’s a trend that’s even reached traditionally loyal older consumers. So, are there any winners? 🤔 Our great new report has the answers to this and a host of other questions on the ‘State of the Consumer’ in 2024. Check it out below ⬇️ https://lnkd.in/eZU-iXfs #ConsumerInsights #ConsumerBehavior #BrandLoyalty #McKinseyGMS
McKinsey Growth, Marketing & Sales
Advertising Services
New York, New York 18,597 followers
Helping clients grow faster than the market
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We help clients grow faster than the market.
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Does your business have a superpower? 🏋️ Our fantastic new article analyzes the distinctive capabilities – or ‘superpowers’ – that make the ‘Magnificent Seven’ and the ‘Granolas’ enduringly stand out from the pack. 🚀 Some of these companies even boast more than one superpower! 🤩 For execs seeking the ingredient to lift their companies to the 🔝 – this is a great read. Many thanks to our authors Bradley Mendelson, Harald Fanderl, Homayoun Hatami, and Liz Hilton Segel. #McKinseyGMS #Growth #Leadership #Superpower #CapabilityBuilding
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From life goals to growth goals! 🎯 🥇🥇 Two-time Olympic gold medal winner Alistair Brownlee MBE spoke with Philipp Hillenbrand at McKinsey Digital’s recent Unleashing Disruptive Growth event in Barcelona. Alistair’s insights on strategically facing the physical and mental challenges of elite sport offer so much to compel and inspire business growth leaders. For an exclusive look into a champion’s mindset, follow the link below. ⬇️ #LeapbyMcKinsey #Growth #GrowthStrategy #Leadership
In the long run: What leaders can learn from an Olympic gold medalist
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Three reasons that leadership development should be front of mind for startups: 🚩 80% of start-ups fail. Developing great leadership can help to overcome the pitfalls. ⚖️ Investors see value in great leadership. It can help to boost market value by 30%. 🚀 Revenue growth is linked to leadership. Teams with a shared and meaningful vision are 1.9x more likely to have above-median financial performance. Developing these winning traits means founders and senior execs asking themselves four key questions… Follow the link to find out more➡️ #McKinseyGMS #Growth #Leadership #FutureLeaders #StartUps
Ready. Set. Scale. Shaping leaders for hypergrowth
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The outlook in Europe is sunnier – and it’s not just the weather! 🔅 📈 Consumer optimism grew slightly this quarter to 25%. 👍 Consumers who feel more optimistic cite stabilizing inflation rates. 💸 Gen Zers look set to splurge; 62% expressed intent, compared to a 37% average. Our ConsumerWise team has all the insights for consumer brands and retailers here ➡️ #ConsumerInsights #ConsumerBehavior #McKinseyGMS
An update on European consumer sentiment: A sunnier outlook ahead of summer?
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So great to see Sherina Smith CMO at American Family Insurance sharing firsthand experience of the principles of our CEO-CMO research in practice, at Cannes Lions International Festival of Creativity. 🌴 The research with the Association of National Advertisers (linked in comments) revealed the >5% annual growth opportunity available to CEOs who realign with marketing and make it central to their growth strategy. 🚀 Thanks GLOBAL CMO GROWTH COUNCIL for the opportunity to spotlight these powerful insights to industry peers at Cannes. #McKinseyGMS #CannesLions2024 #McKinseyatCannesLions #Growth #Marketing #CMO #CEO
Direct from Cannes Lions International Festival of Creativity: In a session sponsored by Autodesk, featuring insights from Official Growth COuncil insights partner Bloomberg Media, Sherina Smith (American Family Insurance) shares her experience in unlocking marketing-driven growth by partnering more effectively with her CEO and CFO. The Growth Council and Association of National Advertisers and McKinsey & Company developed a foundational and consequential playbook that builds on Sherina's experience to help CEOs (and CFOs) better understand and assess how marketing can bring value to their business. Getting this right will significantly elevate how the business community understands and values marketing, brand building and creativity in driving growth to accelerate our industry forward. Share this link with your CEO - immediately: https://lnkd.in/eUSFm2hX Nick Primola Ann Baird Ed See Robert Tas Meghan Medlock Alexandra Salomon Liz Kneebone PACE PR RooneyPartners
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Meet Kay Kiladze, an Engagement Manager at our London office who has been a part of the team for over four and a half years. We sat down with Kay who told us why “no two projects or clients are the same” at McKinsey Growth, Marketing & Sales, and what she finds most fulfilling about her role: “In four years at McKinsey, I’ve worked with clients from Singapore to the US, and from agricultural manufacturers, to luxury jewelers, to tech giants! Projects have covered pricing, sales, holistic growth, marketing, and more. So, there’s no shortage of industries or challenges to explore, and truly no two projects or clients are the same. You learn something new every time, and you’re always gaining insight into sector- or business-specific problems. “It may sound cliché, but honestly the best thing about working at McKinsey is the people! Outside of projects, I’ve made great friends in my joining cohort, within our practice, and through our many in-person training sessions. Among my close friends here, I’ve met their partners and children, been to their houses or hosted them at mine, attended their weddings, and even been on holiday with a few!” Inspired by Kay’s experience? Why not check out the opportunities on our jobs page. Follow the link in the comments for vacancy and application details. ⬇️ #McKinseyCareers #McKWomen #MakeMyMcK #McKinseyGMS
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A year since the widespread emergence of gen AI ⏩ where are we now? This great new report from QuantumBlack, AI by McKinsey has the answers, including: 📈 Organizations that moved early on gen AI already attribute more than 10% of earnings before interest and taxes to the technology. 🏷️ Over a third (34%) of organizations are using gen AI in marketing and sales – more than any other function. 💵 Most organizations, across industries, are allocating 5% or more of their digital budget to gen AI and AI analytics. For more on the state of AI, and expert insights from our authors Alex Singla, Alexander Sukharevsky, Lareina Yee, Michael Chui, and Bryce Hall follow the link ⬇️ #McKinseyGMS #GenerativeAI #ArtificialIntelligence #Growth #Marketing #Sales
The state of AI in early 2024: Gen AI adoption spikes and starts to generate value
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Here’s a great example of one of our recent sector-specific growth events. 🤝 ⚽ Fittingly, during UEFA EURO 2024, attendees even heard from Oliver Bierhoff, former Manager of the German National Football Team, on how to manage uncertainty in large-scale organizations! To stay posted on our future events, be sure to follow McKinsey Growth, Marketing & Sales, or click the link in the comments. 👇 #McKinseyGMS #Biopharma #Growth #Marketing #Sales
Last week, Dr. Marcel Meuer and I had the privilege of hosting a roundtable discussion with top commercial leaders and experts in the biopharma industry. Our discussion, "Navigating Uncertainty: Empowering Go-to-Market Success Through Turbulent Times," brought forth innovative perspectives on GenAI, marketing excellence, and go-to-market strategies. Thank you to all who joined us in Zurich. And a special thanks to our panelists Rebecca Messina, Stefan Woxström, Eva Martins, and Greg Graves, and to Oliver Bierhoff for the insights during our dinner talk on organizational transformation and cultural change. This gathering was a true highlight, fostering a spirit of community and forward-thinking. Excited for next year's event! #McKinsey #LifeSciences #Biopharma #Leadership #innovation
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