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SVA Masters in Branding
Higher Education
New York, NY 757 followers
The first and longest-running branding program of its kind allows you to study with the most accomplished brand experts.
About us
The Masters of Professional Studies in Branding is the first and longest running program of its kind in the world, and offers a select group of students an opportunity to study with some of the most accomplished brand experts working today. This accelerated one-year graduate degree program is a challenging multi-disciplinary experience of in-class lectures, real-world client projects, unique and progressive workshops, examination of classic business school case studies, individual one-on-one professional mentorship, group and personal projects. The foundation of the Masters of Professional Studies in Branding is the deep exploration and understanding of the role brand strategy plays in business, behavior, marketing and culture. During the year, students will develop an understanding of diverse branding strategies and will include courses on go-to-market research techniques, brand development life cycles, semiotics and visual communication, business-to-business and business-to-consumer frameworks, history, cultural anthropology, trend forecasting, economics, statistics, behavioral psychology, persuasion, brand management and design. In addition, we investigate marketing challenges involved in creating, sustaining and reinventing brands as well as gain an understanding of corporate level discourse.
- Website
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https://branding.sva.edu/
External link for SVA Masters in Branding
- Industry
- Higher Education
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Educational
- Founded
- 2012
Locations
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Primary
132 W 21st St
11th floor
New York, NY 10011, US
Employees at SVA Masters in Branding
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Dan Formosa
Helping companies and organizations innovate through design with socially responsible, inclusive products and services.
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Kristen Branch
Global Brand Innovation and Partnerships | Founder of Paper Rowte ex @Newell Brands @Disney | Master's in Branding @SVA
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Mark Kingsley
Ogilvy » Landor » COLLINS » Malcontent
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Amelia Nash
Strategy + Design | Provisional RGD, BDes, MPS Branding
Updates
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First day of school 🎉 We’re thrilled to kick off another year of creativity, innovation, and collaboration with the new cohort of Masters in Branding students. Today is our first day back in classes where we begin the journey that dives deep into the world of branding to challenge norms and shape the future of this ever-evolving industry. Let’s make this year another unforgettable one — full of new ideas, big dreams, and lots of inspiration. Here’s to pushing boundaries and the pursuit of excellence in crafting brands that make an impact! P.S. — Did you know that we're entering our 15th program year!? We can't wait to celebrate in a big way in 2025! Learn more about our program and curriculum at branding.sva.edu - - - - - #MastersInBranding #FirstDay #BrandingJourney #CreativityUnleashed #BrandingattheSpeedofCulture #SVA
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Happy Labor Day! 🎉 Labor Day is a U.S. holiday celebrated on the first Monday in September, honoring the contributions and achievements of workers and the labor movement. It marks a time to recognize the importance of fair labor practices and the efforts that have shaped the modern workforce. Originating in the late 19th century during the height of the Industrial Revolution, as labor unions advocated for better working conditions, fair wages, and reasonable hours, the first Labor Day parade took place in New York City in 1882. Americans celebrate Labor Day with a variety of activities that mark the unofficial end of summer. Many people enjoy barbecues, picnics, and outdoor gatherings with family and friends. Others take advantage of the long weekend by going on trips, attending parades, or participating in community events. It's also a popular time for back-to-school shopping and enjoying final summer sales. However you're celebrating, we wish you a wonderful (and hopefully) relaxing day! - - - - - #LaborDay #HardWork #Celebrate #endofsummer #dayoff #americanholiday
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Soaking up a loooooong weekend! 😎 Labor Day is a national holiday in the United States that honors the contributions and achievements of American workers, celebrating the labor movement and the social and economic progress it has brought to the nation. Whether you're soaking up the last days of summer, enjoying a well-deserved break, or spending time with loved ones, enjoy. We'll be getting ready for the intake of new students next week. Here's to one last weekend of relaxation, reflection, and recharging for the school year ahead! - - - - - #MastersinBranding #SummerTime #SVA #GraduateProgram #LaborDay #LongWeekend #WorkHardPlayHard
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Some hot tips for the incoming Masters in Branding Class of 2025 🔥 As you prepare to begin this exhilarating journey with us, Chanel Gilcrease — recent grad from the Class of 2024 — has some tips to get you through the next 10 months. 😳 Tip 1: Don't be shy! Make some friends in the program. You can lean on each other and have a good time. 🤔 Tip 2: Ask the stupid question. As professor Mark Kingsley often reminds us, "You don't fail us by failing, you fail us by not trying." 😊 Tip 3: Find something that makes you happy and do it everyday, even if it's something small. These activities will help you stay rejuvenated and energized throughout the year. 😋 Tip 4: Eat healthy! I suggest Just Salad's delicious Thai Crunch Salad and a peanut butter smoothie. We can't wait to meet all of you. See you very soon! Learn more about the Masters in Branding program and how to join us at branding.sva.edu - - - - - #MastersinBranding #SchoolofVisualArts #incomingclass #newstudents #schoolyear #Classof2025 #graduates #tips #hottips #advice #alumniadvice
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Attention Culture Geeks 🌍 Min Sun Yoo, a Masters in Branding student from the Class of 2024, brings to you details of different cultures through her 100 day project called ‘Culture Bite’. Min Sun investigates how brands and signals adapt to different cultures worldwide, showcasing how culture acts as the heartbeat of branding. From food and fashion to simpler things like traffic lights, every culture has its unique fingerprint. The 100-Day Project began as the brainchild of designer, Michael Bierut, who assigned his students to choose a design operation to repeat every day for 100 days. Now we get our students to participate in the 100-Day project too. Allowing them to self-direct a project that they are passionate about as well as practicing resiliency, consistency, preparedness, and determination. Follow along for insights into how culture shapes our world on Instagram @culture.bite Curious to learn more about how we investigrate branding at the speed of culture? Visit branding.sva.edu - - - - - #svanyc #mastersinbranding #schoolofvisualarts #sva #svabranding #branding #gradschool #100daysproject #design #designer #graphicdesign #designinspiration #culture #culturaltrends #trendanalysis #trends
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ONE WEEK AWAY 🥳 We're officially one week away from the start of our next cohort of Masters in Branding. Entering into 2025, we'll be celebrating our 15th year of the program — how time flies! Our program seeks to equip students with the strategic, creative, and analytical skills necessary to build, manage, and evolve impactful brands in a rapidly changing global landscape. We can't wait to see what this incoming class will create and strategize. Soon this space will be abuzz again with students engaging in strategic conversations and sharing their favorite Trader Joe's snacks. Perhaps you'll join us next year? Learn more about our program and how to apply at branding.sva.edu - - - - - #WelcomeStudents #BackToSchool #NewBeginnings #ClassOf2025 #SchoolSpirit #ReadyToLearn #FreshStart #SVA #MastersinBranding #GraduateDegree
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Hello, future masters of branding! Welcome to the Big Apple! 🍎✨🎒 As you get ready to start your adventure at SVA, here are some tips to make the most of your time in NYC: 1. Explore the city: Every part of NYC has its own flavor—check out spots like Chelsea for artsy feels or the East Village for that cool, laid-back vibe. Don’t just hit the tourist traps—go off the beaten path and explore! 2. Immerse yourself in culture: Sure, hit up the Met and MoMA, but also keep an eye out for smaller, quirky galleries (Poster House NYC is our neighbour and personal favourite). And, hey, don’t forget those sweet student discounts! Check out the SVA website for more details on museum benefits. 3. Make Connections: NYC is a hub for creatives. Attend design meetups, branding workshops, and networking events. Your future BFF or job connection could be right there. 4. Subway Smarts: The subway’s your best bet for getting around, but it can be a bit wild. Use Google Maps or other transit apps to stay on track, and constantly check for updates. 5. Savor the Flavors: NYC is a melting pot of cuisines. From street food to Michelin-starred restaurants, there’s something for every palate. Make it a mission to try a few new spots! 6. Find Your Spot: Whether it’s a cozy cafe or a quiet corner in Central Park, find your go-to hangout for some down time and a break from the fast pace of the city. It’s key to have a place to unwind and rejuvenate. 7. Stay Curious: The city’s full of surprises—street art, pop-up shops, and random cool stuff. Keep your eyes peeled and your camera ready; inspiration is everywhere. Ready to dive in? NYC has a ton to offer, and we can’t wait to see you here! Check out collegecheapskate.carrd.co for student resources, benefits, discounts and more. See you soon! - - - - - #svanyc #mastersinbranding #schoolofvisualarts #sva #svabranding #branding #gradschool #graduateprograms #mastersgraduate #soontobegraduate #happygraduate #graduatestudentlife #NYCStudentLife #ExploreNYC
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Dear Class of 2024 ❤️ Congratulations on becoming "brand" new masters in branding! This past year with you has been incredibly fulfilling and rewarding. From your first day, where we explored various definitions of branding, to the day you began crafting your own, we've witnessed your remarkable growth and blossoming creativity. Your dedication, curiosity, and unwavering passion have not only energized and inspired us but have also reminded us of the very reason we teach this program. The optimism you infused into your academics as well as the friendships made along the way was truly commendable. As you embark on your various paths in life, we wish you all the best in your future endeavors. Don't be strangers. Cheers and adieu to you, Class of 2024! With love, SVA Masters in Branding - - - - - #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding #graduate #graduateprograms #mastersgraduate #newgraduate #designgraduate #soontobegraduate #recentgraduates #happygraduate #thegraduates #graduatestudentlife
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Public Service Announcement for the incoming Masters in Branding Class of 2025 📣 For those new students joining us in less than two weeks, the Class of 2024 alumni—Gloria Biggers, Kelly McPharlin, and Natalie Marques—have some invaluable tips to share with you: 🧘 Tip 1: Prioritize your well-being. Your physical and mental health are essential, so stay hydrated and lean on your support system when you need it. 🧑🏫 Tip 2: Don't hesitate to reach out. Whether it's TAs or faculty, they're here to support you. Take advantage of their knowledge and guidance. 🍿 Tip 3: Trader Joe's is your best friend! Stock up on these highly recommended snacks that will keep you going through the long work sessions. We’re beyond excited to welcome you to this new chapter. See you soon! Learn more about the Masters in Branding program and how to join us at branding.sva.edu - - - - - #MastersinBranding #SchoolofVisualArts #incomingclass #newstudents #schoolyear #Classof2025 #graduates