In 2025, expect a continued decline in web traffic driven by search, forcing brands to diversify their audience acquisition methods. https://ow.ly/Y05H50UG50C MobileFuse #marketing #martech #technology
MarTech Series
IT Services and IT Consulting
Hawthorne, California 26,191 followers
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
About us
Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights and Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.
- Website
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http://martechseries.com
External link for MarTech Series
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Hawthorne, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- marketing technology, sales, marketing, advertising, Publisher, MarTech News, Ad Tech , B2B Marketing, News, and B2B Content
Locations
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Primary
Get directions
3503 Jack Northrop Ave
Suite #C3873
Hawthorne, California 90250, US
Employees at MarTech Series
Updates
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The choice between headless and hybrid CMSs, however, often poses a challenge. https://ow.ly/Wma350UG4Ug #marketing #martech #technology
Headless Versus Hybrid Content Management Systems
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What does it take to capitalize on the best of native ads? And how will GenAI make an impact here? Catch the latest in adtech and martech today: https://ow.ly/EHUS50UG4Os #marketing #martech #technology
MarTech Series’s Marketing Technology Highlights of The Week
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While traditional digital marketing primarily relies on visual and auditory elements, the integration of additional sensory cues, such as touch, smell, and even taste, can deepen emotional connections and create lasting impressions https://ow.ly/EPOP50UG4Lb #marketing #martech #technology
How can Martech help integrate multi-sensory data elements
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In 2025 companies will need to rely on Multi-Factor Authentication (MFA) technology and device verification more than ever, to protect employees’ access points. https://ow.ly/qIqY50UG4GE #marketing #martech #technology
Digital Threat and Ad Security Predictions for 2025
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Native advertising has grown in popularity as a strategy for marketers looking to offer value to their audience while marketing their goods or services https://ow.ly/FM9650UG4BV #marketing #martech #technology
How To Master the art of Native Advertising
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Gen AI, with its ability to create new content by leveraging vast datasets, is filling the void left by broader signal loss. By utilizing this technology, marketers can address challenges around audience targeting and personalization. https://ow.ly/pCpA50UG4re PrimeAudience #marketing #martech #technology
GenAI and the Future of Marketing
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The proliferation of high-speed internet, advanced devices, and cloud technology has further fueled this OTT surge. As we navigate this digital age, the streaming media landscape continues to evolve - https://ow.ly/ocFI50UG4li #marketing #martech #technology
Rise of OTT (over-the-top) and streaming media landscape
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The role of CDPs in marketing is pivotal as they enable marketers to understand customer behavior, preferences, and interactions across various touchpoints. https://ow.ly/wE6o50UG4hF #marketing #martech #technology
Are CDPs invincible for your brand?
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With privacy measures and data protection becoming key priorities for modern marketers and advertisers, how will adtech shape up to meet changing market needs? Andrew Pascoe, Vice President Of Data Science Engineering at NextRoll weighs in with a few thoughts: https://ow.ly/mfQ250UG4aI NextRoll #marketing #martech #technology
MarTech Interview with Andrew Pascoe, NextRoll
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