Across the marketplace, our Commerce Media analysts found leading retailer networks forging off-platform partnerships to elevate their capabilities and tech suites. See the latest updates from 9 retail media networks: https://lnkd.in/gSC6rHyz And stay tuned to learn how these updates will inform the network assessments presented in our upcoming Retail Media Report Card. #retailmedia #insights #news #ecommerce #commercemarketing #RetailMediaReportCard
About us
Mars United℠ Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
- Website
-
https://www.marsunited.com/
External link for Mars United Commerce
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Southfield, MI
- Type
- Privately Held
- Specialties
- Creating Impact, Multicultural Marketing, Measurement, Marketing Analytics, Shopper Marketing, Digital Commerce, and Commerce Marketing
Locations
Employees at Mars United Commerce
Updates
-
These days, brand marketers all want to target Gen Z. But Gen Z is more than just a single target audience — and they're not just kids anymore, either. They already command $9.8 trillion in spending power globally, and that figure will grow substantially as they continue to enter the workforce. To provide a better understanding of these young consumers, Gen Z members of Mars United’s Strategic Planning team assembled this unique playbook featuring shopper insights and guidelines for brands. Learn how to effectively reach this audience here: https://lnkd.in/eV73SMpr #GenZ #brandstrategy #insights #ecommerce
-
In the words of Taylor Swift, "August slipped away into a moment in time." September is almost here and we've got a busy month jam-packed with events, both in-person and virtual, where we'll bring insights to help grow your commerce marketing strategy. Stay up to date on where you can find us on stage or the showfloor: https://lnkd.in/e-fYG9Pu #events #brandstrategy #retailstrategy #omnichannel #ecommerce #insights
-
With social platforms already helping to link shoppers to both ecommerce websites and brick-and-mortar stores, how can brands and retailers prepare for the future of social commerce? Tune into this firstmovr webinar on September 9 to hear Julia Miller and Taylor Kwok explore how marketers are leveraging social media to enhance their presence, engage shoppers, and drive sales. Learn more and RSVP here: https://lnkd.in/ep3vFZ7Y #ecommerce #omnichannel #firstmovr #webinar #retailstrategy #brandstrategy
-
If you've recently shopped on Amazon's mobile app, you might've been prompted to use Rufus, the new AI-powered shopping assistant. The era of generative AI-powered retail technology is here to stay. Our latest Ecommerce Sales Tool Spotlight takes a look at how new search tools at Walmart, Amazon and Instacart are changing the way shoppers find brands: https://lnkd.in/ge3uGyAw #AI #GenerativeAI #ecommerce #brandstrategy #retail
-
Customer data platforms are becoming core components of best-in-class retail media networks — and they’re not as hard to implement as most retailers think. In this special report, Mars United data experts Dalia Y. and Prabhpreet Sidhu look at: 🔍 Why retailers need a CDP 🧬 The essential elements of an effective platform 🏗️ How to build a CDP (and who can help) Download your copy and see how you can begin implementation today: https://lnkd.in/ep4zSzJ8 #customerdataplatform #omnichannel #retailstrategy #retailmedianetworks #data
-
Retailers are continuously adapting to the evolving needs and wants of shoppers across all engagement and transaction channels. Our Customer Development teams review recent efforts from 6 retailers that are advancing their efforts through technology and sustainability in this report: https://lnkd.in/eFjMB5AZ #ecommerce #retail #brandstrategy #insights
-
For our annual Global Citizenship Day, Martians in offices around the world turned on their Out of Office notifications and set out to do good in their communities. This year's volunteeer initiative was our largest undertaking yet. From Detroit, to Sydney, to London, to Bentonville, and all the hubs in between, we partnered with more than 20 organizations — as well as over 100+ local groups supported by our many remote employees. Click through to see the organizations we partnered with and stay tuned to see the total impact from our favorite day of the year! #GlobalCitizenshipDay2024
-
+12
-
In today’s rapidly evolving retail landscape, collaboration is key to brand growth and success. Tune into this exclusive webinar on September 10 at 2PM to learn strategies for elevating your retailer relationships. Mars United's Kandi Arrington and Craig Elston will explain the need to transform your existing relationships and outline an approach for bringing together key cross-functional stakeholders to drive brand growth by working with retailers to optimize operations, redefine customer experiences, and foster innovation. RSVP here: https://lnkd.in/eDzh9Eif #webinar #JBP #CPG #retail #brandstrategy #ecommerce
-
Catch our CEO of International Markets Darren Keen on the latest episode of The FMCG Guys! He joins them to discuss how FMCG companies can overcome the struggle they've faced to drive growth since the return to a "new normal," why that struggle continues, and how balancing data and human intuition will create a true connection between brands and consumers. Check out the conversation here: https://lnkd.in/ejq_Hf2S #fmcg #commerce #growth #brandstrategy