Exciting news! 📰 MarketMuse has entered a definitive agreement to be acquired by Siteimprove ✨ We’re thrilled to combine our industry-leading capabilities and will offer an all-in-one solution for content strategy, SEO, and marketing performance. Our goal has always been to help organizations improve their topical authority and content quality – joining Siteimprove means we can help our customers improve the entire content lifecycle and marketing funnel in one platform. From MarketMuse Co-founder and Chief Strategy Officer, Jeff Coyle: “This acquisition accelerates our mission to bridge the gap between SEO and content. As a part of Siteimprove, we now have an exciting opportunity to welcome the new era of search by delivering a market first solution that ensures SEO best practices are embedded throughout the content lifecycle, not just applied after content’s published.” Learn more about what you can expect: https://bit.ly/4gU3AYa
MarketMuse
Internet Publishing
Boston, Massachusetts 3,577 followers
MarketMuse is an AI platform that transforms how you research, plan and craft your content.
About us
MarketMuse uses AI to accelerate content planning, creation and optimization. The MarketMuse platform identifies content quality issues on your site and builds blueprints that show you exactly how to write to cover a topic comprehensively. Publishers, content creators and e-commerce managers use MarketMuse to realize 5X+ improvements in search performance.
- Website
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https://www.marketmuse.com
External link for MarketMuse
- Industry
- Internet Publishing
- Company size
- 11-50 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Content Marketing, Content Strategy, Search Engine Optimization, Content Creation, Content Optimization, Content Planning, SEO, Artificial Intelligence, AI, SaaS, and Content Briefs
Products
MarketMuse
Search Engine Optimization (SEO) Software
MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. MarketMuse provides workflows for the entire content life cycle, from researching and planning all the way to creation and optimization. Do more. Do it better. Do it faster. With MarketMuse machine learning, what used to take hours or days now takes only a few minutes.
Locations
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Primary
125 Lincoln St
Boston, Massachusetts, US
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205 E 42nd St
New York, US
Employees at MarketMuse
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Jeff Coyle
Setting the Standard for Content Quality - Co-founder, Chief Strategy Officer at MarketMuse
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Behzad Soltani
President Commercial | CDO | CTO at Movado Group, Inc
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Charles Frydenborg
Chief Executive Officer at MarketMuse
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Elizabeth Irvine
VP of Marketing | B2B SaaS revenue leader | Consultant | Advisor
Updates
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"I thrive on obstacles. If I'm told that it can't be done, then I push harder." Words of wisdom, Issa Rae 👏
Siteimprove SEO Manager, Eric Carlson, was lucky enough to snag a photo op with the incomparable Issa Rae last week at #CMWorld 📸 Thank you to Content Marketing Institute for hosting a fabulous event and continuing to push the boundaries of content marketing! 👏 #IssaRae #ImproveTogether
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MarketMuse reposted this
Be sure not to miss Siteimprove CEO Shane Paladin's speaking session if you're heading to #Opticon in San Antonio 👀
Is it just us, or is everything feeling extra magical today? ✨ We knew we weren’t imagining things—the Opticon San Antonio breakout sessions just have us full of anticipation! Here’s a sneak peek at what you can expect: “The future of marketing: 3 predictions, 3 ways to prepare” with Siteimprove’s Shane Paladin “From Good(wood) to great: How to take your website to the next level!” with The Goodwood Group’s Simon Gardiner and Optimizely’s Julia Gebhart “AI and the new generation of marketing” with Insight Partners’s Gary Survis “Experiment everywhere: How to scale testing velocity and maximize results” with Tapestry’s Madison Hajeb You definitely don't want to miss these sessions, so make sure to register for Opticon San Antonio (November 18-20) today: https://lnkd.in/eDiWfSVF
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"When differentiation is hard to figure out, quality, UX, and accessibility will drive the bus in the future." - Jeff Coyle 🗣️ We've had an amazing time at #CMWorld 2024, showing off our capabilities with our friends at Siteimprove 🤝 Content Marketing Institute
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MarketMuse reposted this
Check out our new custom-made office art for the Seattle, Copenhagen, Minneapolis, and London offices! 🧑🧑🧒🧒 No matter which office, we want our community to feel connected. That’s why we commissioned Siteimprover Verity Raphael to create these wonderful canvases for each of our offices worldwide #ImproveTogether💙
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Great post from Lisa (Berkley) Gately at Forrester showcasing why integrating content strategy, SEO and accessibility matters. We're so excited to jump into "a new era" with Siteimprove 👏
Great insights from Lisa (Berkley) Gately at Forrester. We are excited to have MarketMuse as part of Siteimprove, where we are "pointing to a new era with an AI-driven approach to the content lifecycle."
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MarketMuse reposted this
If you create mediocre content, I have good and bad news. Good news: you can now create it at an infinite scale! Bad news: it's worthless. AI has raised the bar. Everyone can now create mediocre content in minutes (seconds?!). Creative, high-quality content will stand out from the crowd. How you create it and how it performs is evolving. My conversation with Jeff Coyle of MarketMuse was absolutely fascinating. Very few people have as strong an understanding of emerging technologies and the marketers using them. I learned a lot, was inspired, and am a better marketer for having the conversation. Give the fresh episode a listen in the comments. ⬇
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MarketMuse reposted this
When someone sends you a pic of your co-founder doing a demo at a conference and you notice that not only is it PACKED but there are tons of smiles….you know things are going well. Hat tip to Jeff Coyle who, for the past two years, has challenged capacity limits with his speaking engagements at MAICON. So proud of the MarketMuse team rocking #MAICON24 Marketing AI Institute Paul Roetzer Cathy McPhillips Tamra Moroski Can't wait for next year!
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The view from the executive dinner we hosted last week at the end of an amazing day 1 at #MAICON24. Couldn’t have asked for better attendees, content, and discussions. Congrats Paul Roetzer Mike Kaput Cathy McPhillips and the whole Marketing AI Institute team for running such a high-quality event. We're honored to have participated in the event that last few years 💙
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How many times have you said one of the following: 😬 I wish I had time to do better competitive research 😬 I wish I could do more than basic keyword research 😬 I wish I was 100% sure this is the topic we should prioritize 😬 I wish I knew why my content wasn’t ranking 😬 I wish I knew what I had to do to rank better Great AI use cases allow teams to do things they wouldn't normally have time to do. The research content teams need to conduct is extensive and isn't always possible. MarketMuse Analysis and Planning Document generate in ~15 minutes and tell you things like: ✨ The topic to prioritize based on relevance and the competitive advantage your site holds. ✨ The exact number of pieces you need to create to meaningfully build topic authority. ✨ The quality of all of your site’s content and what pages should be updated. ✨ Claims in your content that should be reviewed to improve your trustworthiness. ✨ So much more... #contentstrategy #contentplanning #marketingai