Marketing Architects

We have the coolest employees. And the most stylish. Enjoy this video featuring the most popular apparel at our all-company on-site... shark glasses.

The big question... what does TV advertising look like in 2025? We've got answers. Ad spending is on the rise and projected to grow 8% next year. Digital and social will still take the biggest slice of that pie, but TV's comes in next with a hefty combined ad spend of $84 billion across linear and CTV. So no, TV's not going anywhere. And TV viewership? It's only growing, with streaming and live linear streaming leading the way for new growth. Top linear networks include CBS, ABC, and ESPN, and over on the streaming side, viewers will spend the most time with YouTube, Netflix, and Prime Video. More you should know from our media team below. 📺 #Media #TV #Marketing

Marketers should be questioning how they spend their ad budget. New research reveals brands overspend on social media by up to 300%. On the other hand, linear TV and search are often underinvested in even though they deliver some of the strongest ROI. Learn about what an optimal media mix looks like with Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, in our latest issue! #Marketing #Media #ROI #Strategy

Are you chasing instant results? You might be missing the bigger picture. Almost 60% of advertising ROI comes after a quarter. This week on The Marketing Architects Podcast, we're joined by Richard Kirk, Chief Strategy Officer at EssenceMediacom UK to discuss Rich's analysis of Profitability 2, a research report from Thinkbox. His top lessons? - Brands may be overspending on social media by up to 3x. - Linear TV continues to deliver strong ROI despite narratives that it's dying. - Measurement challenges can result in an imbalanced media mix. The good news? The industry is evolving towards more sophisticated measurement, including econometric analysis and holdout testing. #Media #Marketing #ROI

88% of marketers say CTV will play a major role in their marketing mix over the next few years. Because when we account for both linear and Connected TV, TV advertising is better than ever. But many advertisers still treat the two forms of TV as separate channels. The result? Missed opportunities. Earlier this fall, Chief Media Officer Catherine Walstad and CTO Aaron T Lange joined MediaPost to explain how breaking down silos between linear and CTV creates more effective TV campaigns. Tune in to hear: -How AI improves media buying across all forms of TV -Why linear remains powerful -What marketers gain from unified measurement models -And how to build holistic TV strategies for 2025 #Marketing #Media

Did you know TV is one of the best channels for building brand trust? Or that it still commands immense reach with broad audiences? TV isn't just another marketing channel. It's a strategic growth driver. But it's full potential is only unlocked when CEOs and marketing teams are aligned. Our latest report shares 5 reasons why CEOs should care about TV advertising... 1. It builds trust, driving more purchases. 2. TV grows market share through unmatched reach. 3. TV improves perceived quality and pricing power. 4. TV grows revenue in the short- and long-term. 5. And it produces measurable business results. Full report at the link in the comments. #Marketing #Business #Strategy

Ever wonder why big brands still pour millions into TV ads? 🤔 TV snags 13.8 seconds of eyeball time in a 30-second commercial. That's a whopping 9X more attention than scrolling past Facebook ads! Learn more as Peter Field explains why TV still reigns supreme in our latest issue. #marketing #TV #advertising #brand #effectiveness

What is effective marketing, really? Peter Field says it's as simple as marketing that meets its business objectives. The not-so-simple part is defining those objectives in the first place. Because 'making Gen Z love us?' Well, that doesn't count. This week on The Marketing Architects Podcast, we were joined by the godfather of effectiveness himself. And we had a lot of questions. Like is TV advertising still worth investing in? What are the benefits of broad targeting? How do you balance long and short-term marketing efforts? And much, much more. Full episode linked in the comments. #Marketing #Business #Effectiveness

Wondering how to find the right TV partner for your brand? Here's what Bosley SVP Marketing Andy Spivak had to say during our latest ADWEEK webinar... 1. Ask if the partner is like-minded. Do they understand your goals as a business and as a marketing team? 2. Do they address multiple aspects of your campaign—from creative to media tech to reporting? TV is still one of the most powerful marketing channels out there. It's worth finding a partner that can help you make the most of it. Full session with Andy and our own CEO Angela Voss linked below. #Marketing #TV #Webinar

For Nazmul Islam, being a marketing data analyst is a lot like being Sherlock Holmes. If Holmes had a computer instead of a magnifying glass. It's about asking incisive questions. Digging for clues in countless data points. Having a passion for storytelling. And of course, staying insatiably curious. So when an opportunity to join Marketing Architects’ analytics team appeared, Nazmul was all-in. And just like that, a lifelong New Yorker began working for a Minnesota-based company with a fully remote team. That meant no more trips into the office. Instead, Nazmul decodes data mysteries from his home. His work contextualizes raw numbers into actionable insights for clients so they can make informed business decisions and set campaigns up for the best possible outcomes. And without a commute, Nazmul also gets to spend more time on his favorite things to do outside of work. That usually includes playing pickup basketball, bowling with friends, or testing out Bengali-inspired recipes in the kitchen. #Spotlight #Data #RemoteWork