When Jill Harden joined Marketing Architects 8 years ago, she started buying radio media. But if one thing is constant at Marketing Architects, it’s change. So she soon pivoted alongside the agency to focus on TV. She loved the operations side of her new role and building Annika, the agency’s TV media buying AI. Moving full-time to operations was a natural next step. Now, as a Business Analyst, Jill makes the rest of the media department’s work easier through clear processes, automation, and planning Annika’s evolution. “I’ve had such great opportunities at MA to develop my strengths and then pursue roles that matched them,” Jill says. “I’ve learned so many new skills based on finding something interesting and getting the chance to dig deeper.” Today, Jill’s attention to detail and problem-solving skills make her a go-to person for questions about Annika, and she’s constantly brainstorming ideas to save media buyers time. Outside of work, Jill keeps busy camping, gardening, landscaping, and traveling with her family. (They recently vacationed in Amsterdam!) #Spotlight #Media
Marketing Architects
Advertising Services
We're an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth.
About us
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent more than 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. Learn more at marketingarchitects.com.
- Website
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http://www.marketingarchitects.com
External link for Marketing Architects
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Founded in Minneapolis, now WFA!
- Type
- Privately Held
- Founded
- 1997
- Specialties
- marketing strategy, media planning, TV, measurable results, conversion technology, creative , analytics, broadcast advertising, advertising, TV advertising, television advertising, TV marketing, television, strategy, creative pretesting, and attribution
Locations
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Primary
Founded in Minneapolis, now WFA!, US
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601 Carlson Parkway
Suite 110
Minneapolis, MN 55305, US
Employees at Marketing Architects
Updates
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AI is bringing a new level of speed and accuracy to market research. Large Language Models are already proven to produce results more than 75% in agreement with human data. Plus the tech's only getting better. This shift could completely revolutionize how brands gather consumer insights. And make marketing even more research-driven and impactful. Read more in this week's newsletter. #Marketing #AI #MarketResearch
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According to research, agreement rates between synthetic audiences and real ones exceed 75%. And the tech's getting better every day. AI's ability to accurately predict human responses is set to transform market research. It's making research fast, accessible, and yes, even more accurate. This week on The Marketing Architects Podcast, Elena Jasper, Angela Voss, and Rob DeMars dig into the data behind using LLMs for market research. Plus, they introduce ScriptSooth, a new AI pretesting tool that can determine which TV commercial will drive the greatest response in just minutes. Full episode linked below. #AI #MarketResearch #Technology
Introducing ScriptSooth!
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Ever wish you had a crystal ball? That you could look into the future and KNOW what would happen? We're not wizards, but well, we do know the future. Of TV commercials anyway. Introducing ScriptSooth, a new AI pretesting platform created in partnership with the brilliant team at Misfits & Machines. Built on major LLMs, ScriptSooth tests TV scripts against synthetic audiences to identify which will drive the greatest response. All at a faster speed and with greater accuracy than traditional pretesting methods. Full announcement at the link in the comments. 👇 #Marketing #AI #Technology
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The client growth team was the latest group to visit our Minnesota location this summer. ✨ Naturally, they made the most of every moment by: - Learning how to level up virtual presentations with AI and storytelling - Brainstorming big ideas for the team in a 'Dreampreneur Showcase' - Packing Christmas bags for the Grayson Project - Making waves on Lake Minnetonka with a boat outing Plus enjoying lots of great food and great company, of course. #CompanyCulture #TeamBonding
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Think customer surveys are just for data collection? Think again! 🤯 On this week's Nerd Alert episode, Elena Jasper and Rob DeMars reveal an intriguing insight... Simply asking for feedback can boost your sales - even if customers never complete the survey. Join us as we unpack the unexpected power of customer surveys and why you may want to consider making them part of your marketing strategy in the latest episode from our research-first series of The Marketing Architects Podcast. Full episode is at link in the comments. #Marketing #Research #ConsumerBehavior
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Customers often split their loyalty among brands based on market share. Which makes staying ahead of competition a must. But overemphasis on competitors can lead to short-term thinking. Find the right balance with this week's newsletter on how much competitors should impact your marketing strategy. #Marketing #Competition #Strategy
Should competitors shape your marketing?
Marketing Architects on LinkedIn
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Relationship-builder. Tech-first thinker. Fearless leader. We're obviously describing the incredible Catherine Walstad, whose dedication and vision have led our media team to new heights over her nearly 9 years at Marketing Architects. So we couldn't be more excited to congratulate Catherine on her new role as Chief Media Officer. We can't wait to see what she'll accomplish next. #Announcement #Media
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Movies and popcorn. Sprinkles and ice cream. Linear and Connected TV advertising. Some things are just better together. Nielsen reports that streaming now makes up 38% of TV usage, but linear TV still dominates with 51% thanks to live events and sports. And get this—70% of households use both streaming services and cable TV. So, why should advertisers choose one when they can have both? Combining linear and CTV means reaching audiences wherever they watch, reinforcing your brand message, and tapping into incremental reach. Ready to maximize your TV strategy? Dive into the power of combining linear and Connected TV. #Media #ConnectedTV #Marketing
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Creativity isn't just a bonus. It’s a necessity for brand growth. In fact, campaigns with emotional appeal are 2x as likely to drive profitable returns. Which requires understanding your audience and tailoring messages that resonate deeply. Listen to our latest episode with Vivienne Wan to learn how to do just that. #Marketing #Creativity #EmotionalEngagement #BrandGrowth
How to be a Creative Marketer with Vivienne Wan
Marketing Architects on LinkedIn