TV boosts paid social performance by 31%. Print media sees a 31% increase in effectiveness when paired with TV. And when consumers see both a TV commercial and digital ad, brand recall more than doubles compared to seeing only the digital ad. These aren't flukes. They're examples of TV's halo effect, or its ability to amplify results across your entire marketing mix. But many advertisers miss TV's full impact by focusing only on direct response. They overlook how TV enhances digital, out-of-home, radio, and even direct mail performance. Our latest article from VP Analytics Jordan Rossler explores how to measure TV's true value. And why removing TV from a multi-channel campaign can reduce its impact by 39%. #Marketing #TV #Measurement
Marketing Architects
Advertising Services
We're an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth.
About us
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent more than 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. Learn more at marketingarchitects.com.
- Website
-
http://www.marketingarchitects.com
External link for Marketing Architects
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Founded in Minneapolis, now WFA!
- Type
- Privately Held
- Founded
- 1997
- Specialties
- marketing strategy, media planning, TV, measurable results, conversion technology, creative , analytics, broadcast advertising, advertising, TV advertising, television advertising, TV marketing, television, strategy, creative pretesting, and attribution
Locations
-
Primary
Founded in Minneapolis, now WFA!, US
-
601 Carlson Parkway
Suite 110
Minneapolis, MN 55305, US
Employees at Marketing Architects
Updates
-
Brand extensions grab 8.3% more market share than totally new brands. Plus, they're easier on the wallet with 8.7% lower ad costs. But they do come with risks, like brand dilution. Curious about when to extend your brand? (And when to stay in your lane?) Read more in the latest issue! #marketing #brandstrategy #growthmarketing #brandextension
-
Did you know Dyson (yes the vacuum cleaner company) recently came out with high-end headphones? It's a big brand extension move. And while vacuum cleaners and headphones are pretty different, both tie into Dyson's obsession with building better technology. This week on The Marketing Architects Podcast, Rob DeMars, Elena Jasper, and Angela Voss are talking brand extensions... The good. The bad. And the ones that make you do a double-take. Plus why some brand extensions work and other bomb. Full episode linked below. #Marketing #Brand #Branding
Do Brand Extensions Work?
-
A few months back, a friend recommended Atomic Habits by James Clear. Since then, it's had a profound impact on how I approach both work and life. I've learned the power of small, consistent actions and how minor adjustments in my daily routine can lead to substantial long-term benefits. Here are a few takeaways: - Small habits can compound into big changes over time. - Focus on improving just 1% each day to achieve significant growth. - Create systems and environments that support positive habits. If you're looking to make meaningful changes, I can't recommend Atomic Habits enough. It’s more than a guide to productivity. It’s a blueprint for continuous improvement in every area of your life. (Not pictured, the audiobook. Pictured, my mind exploding!) --- 📚 🎧 💻 This post is part of a series where we ask our team about the books, podcasts, and tools that leveled up their careers. Today's recommendation is from VP Analytics Matthew Hultgren. #Leadership #Habits
-
-
Gen Z isn’t as driven by brand purpose as you might think. Only 56% prioritize buying from socially aligned companies. That's actually less than the average of 59% across generations. So if younger consumers aren't all that value-driven, what does motivate them to buy? And is brand purpose really worth it? Learn more in this week's newsletter. #Marketing #GenZ #ConsumerBehavior
Is Brand Purpose Overrated?
Marketing Architects on LinkedIn
-
Nuts.com is so much more than nuts. But listing everything they offer in their name would get... well, long. Check out our latest commercial for Nuts.com below, and hats off to the amazing team that brought the spot to life. #Commercial #Creative
-
For Kristen Albright, work/life balance was a priority. With two kids under four, she wanted time to drop them off at daycare in the morning then still crush it as a marketer during the day. Remote work at Marketing Architects was a perfect solution. More than a year after joining the agency, Kristen describes her role as an account director on the client team as being the “face of the agency to the client and the face of the client to the agency.” But to Kristen, that means way more than being a go-between. It’s about building a partnership dedicated to solving clients’ business problems. Which is great because Kristen’s first instinct when faced with a problem is to jump all-in. She loves the opportunity to tap into the high-level business strategy skills she gained in her MBA program. And her unflagging optimism helps the team tackle challenges with confidence. But at the end of the day, all Kristen needs to do to hang out with her kids is log off. And without a commute, she even has more time for hobbies like pickleball and baking sourdough. Ask for her focaccia bread recipe—it’s amazing. #Spotlight #RemoteWork
-
-
Is 'brand' just marketing fluff? Or a true business asset? According to Kantar, brand can make up 50% of a company's value. And consumers report they're willing to pay up to 38% more for brands they see as meaningfully different. In fact, brand might matter more now than ever. More in this week's newsletter. #Brand #Marketing #Business
Why your brand matters, and how to prove it
Marketing Architects on LinkedIn
-
Where did branding come from? Let's zoom back in time real quick.⌛ 2000 BCE - In ancient Egypt, farmers start branding livestock to signify ownership. 1500s- Craftsmen mark their goods with a unique symbol to note the maker and distinguish quality levels. 1800s - Industrialization takes off, and branded products hit the shelves. 1900s - Mass media help businesses push their brands even further into culture and consumer awareness. Today - Branding is about far more than a logo. It's about creating experiences and communities. Rob DeMars, Angela Voss, and Elena Jasper chat branding, its history, and why it matters in the latest episode of The Marketing Architects Podcast. #Marketing #Brand #History
Prove your brand matters with The Marketing Architects
-
The final group to meet in-person at our Minneapolis location this summer? The analytics department. 📊📈 After kicking the week off with a boat cruise, the team... - Checked out a vinyl record listening bar. - Brainstormed all things AI. - Celebrated wins from the year. - Crushed it in a game show activity. - And of course, enjoyed lots of great food. #CompanyCulture #Analytics #Team
-