Sky’s female-focused Esports campaign is the brainchild of a revamped marketing team united under the Sky Connectivity brand https://lnkd.in/eGy95aQa
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
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http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
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Primary
Get directions
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
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Robin Bonn
Agency advisor + Leadership coach 🚀 | Marketing Week columnist ✏️ | Keynote speaker 🎤 | Podcast host 🔊 | Property Investor 🏠
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Andrew Geoghegan
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Ian Burrell
Newspaper and magazine columnist, feature writer & media consultant
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Dr Grace Kite
People friendly analytics and practical training to help marketing people get growth
Updates
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Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth https://lnkd.in/ekBURcHp
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Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions https://lnkd.in/eRRhWc_Q
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Success in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter https://lnkd.in/grbruC_a
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Passionate about collaborating with industry to seize the “great opportunity” offered by fresh talent, Lianre Robinson will take over as CEO from January https://lnkd.in/e73s_tbm The Marketing Academy
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For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle? https://lnkd.in/e9mGJE_G
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The KFC and Taco Bell owner saw positive growth in Q3, fuelled by new AI personalisation tools driving consumer engagement and decreasing churn https://lnkd.in/euNw3MSB
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Asos claims to have removed inefficient spend from its paid search, social and affiliate channels, leading to an increase in media return on ad spend https://lnkd.in/eqRxHFxR
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The retailer notched up 140 million visits to its website across its 17 markets over the past year, with UK traffic alone up 15%. https://lnkd.in/ezpmP5qb
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Boots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign https://lnkd.in/emB2aPyG
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