Marketing Today with Alan Hart

How can you build customer loyalty that stands the test of time? In today’s fast-paced market, creating lasting connections with customers is more challenging than ever. In this week's episode, marketing pioneer Larry Weber, founder of Racepoint Global, shares insights from his 45+ years of experience working with industry leaders like AT&T, Boston Scientific, and Verizon. He explains how blending humanity with technology can forge deeper relationships and foster loyalty that lasts. Tune in to episode 439 to hear actionable strategies from Larry’s new book, A New Age of Reason: Harnessing the Power of Tech for Good, and learn how to future-proof your brand's customer loyalty. https://wp.me/p9yNpY-O2V #CustomerLoyalty #MarketingInnovation #TechForGood #BrandStrategy #MarketingProfessionals

What’s next for earned, owned, and paid media in today’s rapidly changing landscape? In the latest episode, hear from public relations pioneer Larry Weber to explore the evolving roles of these key media channels. With decades of experience and a client roster that includes GE and John Deere, Larry shares his expert insights on how brands can adapt and thrive as traditional marketing shifts. Tune in to discover strategies for staying ahead in this new media landscape and learn how to effectively integrate earned, owned, and paid media for maximum impact. https://wp.me/p9yNpY-O2V #MarketingInnovation #MediaStrategy #EarnedMedia #PaidMedia #MarketingProfessionals

A successful rebrand is about more than just a new name - it’s all about strategy! Pam Morrisroe, CMO of Breakthrough T1D, shares how their team strategically expanded consumer reach during the rebranding process. From crafting targeted messaging to reaching new audiences, Pam highlights how Breakthrough T1D's approach is driving growth and raising awareness for type 1 diabetes. If you're looking to capture attention, drive engagement, and grow your brand, don’t miss Pam’s insights in episode 438! https://wp.me/p9yNpY-O2F #RebrandStrategy #AudienceTargeting #ConsumerEngagement #BrandAwareness #MarketingLeadership

Why do some rebrands thrive while others fade away? In episode 438, Pam Morrisroe, CMO of Breakthrough T1D, dives into the critical steps that made their rebrand a lasting success. From strategic marketing campaigns to internal communications, Pam shares how Breakthrough T1D fully integrated their new identity across every facet of the organization. If you're currently navigating a rebrand or planning one, this episode is packed with valuable insights to ensure your new brand sticks and resonates with your audience! Episode 438: Critical Milestones for Rebranding Success with Pam Morrisroe, CMO of Breakthrough T1D, is available now anywhere you listen to podcasts 🎧 https://wp.me/p9yNpY-O2F #RebrandExecution #MarketingStrategy #BrandIntegration #LeadershipInMarketing #AudienceEngagement

What does it take to successfully rebrand a global organization? In this week’s episode of Marketing Today, I spoke with Pam Morrisroe, CMO of Breakthrough T1D (formerly JDRF), about the critical milestones for rebranding success. Pam shares how she and her team navigated the careful research, name selection, and integration of their rebrand, all while staying true to their mission of accelerating breakthroughs for type 1 diabetes. With over 20 years of marketing experience, Pam also gives insight into the importance of expanding consumer reach through strategic and intentional rebranding steps. Thank you, Pam, for joining me on the show and sharing your expertise with our listeners! You can hear our full conversation in episode 438 of Marketing Today, available now wherever you get your podcasts 🎧 #RebrandingSuccess #T1D #MarketingPodcast #NonprofitMarketing

What drives a successful rebrand? In today's fast-evolving market, a rebrand can make or break your company. In our newest episode, 438, Pam Morrisroe, CMO of Breakthrough T1D (formerly JDRF), shares how research was the cornerstone of their rebranding journey and how understanding the audience through deep research allowed for a seamless transition and laid the foundation for long-term success. If you're thinking about rebranding or already in the process, you won’t want to miss this episode! https://wp.me/p9yNpY-O2F #RebrandStrategy #AudienceInsights #MarketingLeadership #BrandGrowth #ResearchDriven

🎙️ In this episode of Marketing Today with Alan Hart, Alan chats with Jennifer McAdams about how she’s bridging the gap between marketing and sales at Xactly. Jen shares actionable tips for aligning teams around common goals, organizing for success, and leading by example. They also dive into how marketing is structured within her team, the growth of customer marketing, and how AI is becoming a powerful tool for marketers. In this episode, you’ll learn: - The importance of bridging the gap between marking and sales - Tips on how to collaborate, align, and operationalize around a common goal - How Jen organizes her team for a focus on customer marketing Tune in now: https://lnkd.in/dnUHCFZ8 #MarketingTips #SalesAlignment #Leadership #AIinMarketing

How are top CMOs structuring their teams to enhance customer engagement? In our latest podcast episode, Jennifer McAdams, CMO at Xactly, explains how she’s structuring her marketing team with a strong focus on customer success and engagement. Listen now to learn how Jen is building a customer marketing function from the ground up and how she’s integrating AI to deliver better customer experiences! https://wp.me/p9yNpY-O1Z #CustomerMarketing #TeamOrganization #MarketingLeadership #CMO #B2BMarketing #Podcast

How do you ensure that your marketing and sales teams are aligned and executing toward the same goals? Jennifer McAdams, CMO at Xactly Corp, shares her proven tips for creating alignment and operational efficiency between marketing and sales teams in our latest podcast episode. Hear our full conversation on how you can create a more cohesive, goal-oriented team in episode 437: Bridging the Gap Between B2B Marketing and Sales anywhere you listen to podcasts 🎧 https://wp.me/p9yNpY-O1Z #MarketingAlignment #SalesExecution #LeadershipTips #B2BMarketing #SalesStrategy #CMO #Podcast

Are your marketing and sales teams aligned, or are they operating in silos? In our newest episode, Jennifer McAdams, CMO at Xactly Corp, shares how she’s effectively bridging the gap between marketing and sales. With over 25 years of experience in the software industry, Jen offers actionable insights on fostering collaboration between these critical teams to drive growth. If you're looking for strategies to unify marketing and sales efforts, check out episode 437 anywhere you listen to podcasts! https://wp.me/p9yNpY-O1Z #MarketingLeadership #SalesAlignment #Collaboration #MarketingStrategy #CMO #B2BMarketing #Podcast