Marketecture Media

Our latest interview is with Joe Root from Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from Index Exchange and puts it into context. https://lnkd.in/e2Z6NQBc

July 4th was a chance for our new country to Justify Its Existence. So Marketecture is celebrating with a special 🇺🇸🌭🎆 holiday episode, featuring start-ups Viewst Inc, UPAID, and ADVSR. Spotify: https://lnkd.in/eWvy6x54 Apple: https://lnkd.in/er-i7Tc9

Episode 78 with Google and Meta privacy guru Rob Leathern: 🥷Why there's still ad fraud 🚗 How Rob's Toyota is spying on him ⌛️Time's 101-year archive deal Spotify: https://lnkd.in/eji8_Yjb Apple: https://lnkd.in/eynu2NWt

I’m a fan of pretty much all the Marketecture Media episodes, but I particularly like this one with Gokul Rajaram (and Eric Franchi‘s Cannes recap). Gokul and Ari talk about the origins of Google’s AdSense, the decision and process of acquiring DoubleClick, developing a unique ads value prop at facebook, and what Gokul’s favorite social platform is today. 🤔 …plus some teaser thoughts on practical adtech applications for AI (@Octane11 we have some ideas too ;)

Episode 77: Gokul Rajaram talks about building AdSense, acquiring DoubleClick, and figuring out what Facebook advertisers actually wanted. Plus a Cannes special report. Spotify: https://lnkd.in/dGg-T3Tc Apple: https://lnkd.in/dMi5jHgp

Episode 77: Gokul Rajaram talks about building AdSense, acquiring DoubleClick, and figuring out what Facebook advertisers actually wanted. Plus a Cannes special report. Spotify: https://lnkd.in/dGg-T3Tc Apple: https://lnkd.in/dMi5jHgp

Episode 76: 🔖 David Cohen of the IAB on the future and privacy regulations 🧙♂️Oracle exits 🤝 M&A heats up Spotify: https://lnkd.in/eBbDtaBS Apple: https://lnkd.in/eBiuyQiH

#WFH makes it hard to network. Thankful to Sophia Westrich and Priti Powell for setting up the first AdTechGod (™) Women in AdTech meeting! Looking forward to future chats with women within the industry in different roles, talking about everything from leadership and career development to naming nail polishes (IYKYK)

Advertising Is Never Boring, And Neither Are We! The minds at Marketecture Media and AdTechGod (™) are hard at work trying to make your life easier. We recognize the need for increased industry insights, expert analysis, and much more and we are working on bringing you content that you will find both valuable and indispensable. 👉 Stay tuned and sign up to learn more and stay ahead of the curve: https://lnkd.in/gHDRQhyV

The AdTech Forum : Episode 4 of Series 3 Sponsored by Attain We welcome Jason Niemi, Global Technology Director at Kimberly-Clark. 📺 Watch here: https://lnkd.in/gWjdH4HS 🔊 Listen here: https://lnkd.in/g3FDMv2F Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best practices for creating personalized content that respects privacy. Looking to the future, Jason discusses emerging trends and technologies that will shape the use of opt-in data in advertising, offering insights on staying ahead of the curve. 📰 Stay updated by signing up for Marketecture Media newsletter: https://lnkd.in/e73KX4RG