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Envisionit Chief Digital & Marketing Officer Sarah Caputo recently joined Jeremy Bloom 🌞 of Marketecture Media and AdTechGod (™) to discuss brand safety on Transparency with the Adtech Forum, sponsored by DoubleVerify. Placing digital ads in context with volatile, inflammatory, or inaccurate content can be risky for brands. To maintain brand safety and trust, it's essential to be mindful of where your ads appear and ensure they align with your brand values and standards. Take a look at Sarah’s insights on how verification tools, ethical supply strategies, and collaboration across the digital news world can boost transparency, elevate trust, and amplify the influence of more credible news sources. https://lnkd.in/gKT89Jnk #BrandSafety #BrandReputation #DigitalMarketing