This week: 🔥 Hot Takes from Advertising Week 🔥 Plus our live interview with Vasuta Agarwalf from InMobi Advertising and Charles F Manning from Kochava: https://lnkd.in/epJxAT7t
Marketecture Media
Online Audio and Video Media
New York, New York 3,460 followers
Get Smart. Fast.
About us
MarketectureMedia is a new kind of new B2B media company dedicated to informing, amusing, and educating the advertising community. We publish a wide range of insightful and timely content for the advertising community including Marketecture.tv, the Marketecture podcast, the AdTechGod podcast and Slack community, and The AdTech Forum.
- Website
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https://www.marketecturemedia.com
External link for Marketecture Media
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2022
- Specialties
- adtech, podcasting, marketing, mobile marketing, and CTV
Locations
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Primary
New York, New York 10003, US
Employees at Marketecture Media
Updates
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Marketecture Media reposted this
Nothing like gig season ;D It was so rewarding to work behind the scenes during #AdWeek2024 with our team led by the incomparable Amelia Tran. Last night, I got to blend my love of hospitality and event execution, along with sharing such a beautiful space in Virgin Hotels NYC. We all experienced the magic of old New York thanks to AdTechGod (™), Marketecture Media, MadTech, and other major players in ad tech. Who else was in attendance?
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Marketecture Media reposted this
What an electric week in New York City for #AWNY2024! Massive thanks to our partners at Marketecture Media, MadTech, Brand Innovators and Masterclassing for providing the backdrop for InMobi Advertising to share knowledge and entertain clients. Until next year!
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Episode 93: Brian Tomasette and Neal Richter from Amazon DSP give us the latest on how the product is evolving, plus all of this week's M&A and funding news. Spotify: https://lnkd.in/eWuKeBhJ Apple: https://lnkd.in/ewfF2Fjs
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Marketecture Media reposted this
Always great seeing you, Megan Pagliuca! Thanks for the thought-provoking chat and for preventing me from eating another 328974 hamburger sliders😁 CC: AdTechGod (™), Marketecture Media, Omnicom Media Group, ADWEEK, Advertising Week
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Marketecture Media reposted this
When you run into yourself at #awny First time I see this in the wild! AdLib: DSP Advertising Made Easy thanks for your help! 🔥 #madisonavereturn
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Newsletter and interview dropped: 📺 Travis Howe from Samsung Ads on performance and reach in CTV ✂️ Ari Paparo on why DSPs should get into curation https://lnkd.in/exhMJr5y
DSPs should get in on curation
news.marketecture.tv
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Marketecture Media reposted this
OhHello.io Founder | Marketecture Media Co-Founder | Startup Builder w/ Pre IPO & Post Fortune 250 Acquisition Experience | Mentor to many, Dad & Husband to few | Authentic connector & curious listener
OhHello! Building two startups, that quite often blend together, is actually really fun (photographic proof)! Life is too short to take yourself too seriously or put certain skillsets into a box. Just smile, have a good outlook, and the fun will come! I am excited to co-host the “Return to the Golden Era of Madison Avenue on October 7th” with my pals at MadTech (Heather Macaulay Nicole Evans Megan Godwin Amelia Tran), Aperiam and fierce (but “almighty”) crew at Marketecture Media/AdTechGod (™)/The Advertising Forum (Ari Paparo Adtech God) Thank you to our VIP sponsor: Basis Technologies And to LiveIntent, Inc., Magnite, AdRoll, a division of NextRoll, Zeta Global , FanServ, TransUnion, Comscore, Inc., InMobi Advertising, HUMAN, BidSwitch / Criteo, Direct Digital Holdings, Fluency - Advertising Automation Platform, Adform, Duration Media LLC., Flashtalking by Mediaocean- Thanks for helping us bring people together to smile and have fun. If you didn’t get a chance to be a part of this event, it’s okay to have FOMO (this time) …plenty more to follow and be a part of ‘em! And if you see me, please stop and say #OhHello to chat OhHello.io 🌞☕️ & Marketecture Media at Advertising Week #MadisonAveReturn #AdTechCommunity
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Episode 92: The legendary John Battelle on Wired magazine, Web 2.0, and the future of media. Plus the AI weighs in on Ari Paparo's trial coverage. Spotify: https://lnkd.in/ekwvEkzW Apple: https://lnkd.in/eCwzriXR
Episode 92: John Batelle on Wired, Web 2.0, and the future of media
https://spotify.com
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Marketecture Media reposted this
Inside this edition of The Current: - Political advertisers aiming to reach swing voters could consider the power of audio channels to cut through the noise of TV ads. - Adam Heimlich, founder and CEO of Chalice Custom Algorithms examines Google’s strategy around privacy in light of the Google ad tech antitrust trial. - As live sports streaming viewership in the U.S. steadily rises, new research reveals why marketers may have better odds reaching sports fans. - On this special edition of The Current Report, Marketecture Media's Ari Paparo dives into why he thinks the Google trial judge will rule in favor of the government and what the next steps could be for the digital advertising industry.
Life after the Google trial
The Trade Desk on LinkedIn