Marketbridge

Smart. Strategic. Show-stopping. If you’re looking for an award-winning partner who fires on all cylinders—from strategy through execution—see what we can do: https://hubs.la/Q02RMVbp0

In the name of redefining growth, we surveyed high tech leaders to gain insights into where generative AI is expected to create new value and disrupt current go-to-market (GTM) models. The results are in—and we're ready to share! https://hubs.la/Q02RH_Fn0 What can you discover in the report? - Top areas of expected AI disruption - Timeframe for adapting the new GTM model - Key inputs needed to optimize GTM performance in the AI era - Investment needs, reimagined job roles, and much more!

Our guiding principles shape everything we do. Take a spin through what drives us. If you notice that you share the same values, we have good news: we’re growing our team! Check out our open roles and comment/share with anyone you think would be a great fit: https://hubs.la/Q02RkdSF0

Two conferences in two weeks! Our team has been taking the stage at national events, sharing insights and success stories. This week, Amy Grucela spoke at the Association of National Advertisers ABM Conference on 'Driving Growth with Strategy, Technology, and Collaboration,' alongside Jonathan Daly, CMO at BioCatch. Their topic? Spearfish marketing—a hyper-targeted approach to ABM that has led to great success for BioCatch.

Think you need multiple specialist partners across the GTM ecosystem to support strategy through execution? Think again. See how we’re breaking the mold of traditional consultancies and agencies to reinvent growth for our B2B and B2C clients: https://hubs.la/Q02Qm_gh0

The 2024 Association of National Advertisers Measurement & Analytics Conference was three days of valuable, jam-packed learning alongside some of the most prominent brands driving trends and setting the standards for success in marketing measurement. With over 20 sessions and speakers, we've highlighted a few key takeaways that emerged throughout the event: - Marta Martinez from Google left the crowd inspired with a powerful message that there is only danger in thinking too small, and to have a healthy disregard for the impossible. - Chris Liversidge from Corvidae spoke on driving down CPAs with cookieless attribution and customer journey automation. Chris also shared some noteworthy stats, including that it takes an average of 28 marketing touchpoints before a sales conversion. - Yushuang Zhou from The Clorox Company spoke about agile measurement and what it takes to build this muscle for today's marketers. One of Yushuang's key points: Get your data in place. Your data serves as a foundation for future campaigns. - Inés Nadal from The LEGO Group gave a colorful example of Marketing Mix Modeling and how new ways of measuring have provided fresh insights into their marketing funnel—allowing for the right balance between upper and lower funnel investment.

Teeing off tradition: the Bethesda office transformed into a thrilling Putt-Putt Tournament! ⛳ Teams tackled oceanic biomes filled with hidden traps, ventured through Shrek’s swamp, and even navigated a fiery lava pit. Each two-hole course was a testament to our team's ingenuity and problem-solving skills. It’s more than just a game—it’s how we approach everything, with creativity, strategy, and innovation. Teams brought their A-game, embodying the values that define Marketbridge.

We’re halfway through the Association of National Advertisers 2024 Measurement & Analytics Conference, and it’s been a fantastic journey so far! Yesterday, our Chief Analytics Officer, Andy Hasselwander, spoke with over 200 marketing leaders about the crisis their teams are facing in acquisition marketing. Key insights from his session: - Choose your distribution strategy wisely: You don't have to be everywhere to win. - Earn trust through freedom: Make it easy for customers to leave. The result? Stronger, more authentic relationships. - Become media detectives: A qualitative media audit is the key to uncovering what truly works. This session drew from Andy’s article, "A Focus on Quality in Acquisition Marketing," which you can read here: https://hubs.la/Q02Q9CjK0

"For decades, the formula for growth was predictable. . . . Then the internet broke everything." Our CEO, John Shomaker, was recently featured in Ad Age (https://hubs.la/Q02Q1gnS0), offering his insights on how B2B marketers can adjust in an age of disconnection. With rising customer expectations and digital overload at an all-time high, the old playbooks no longer work. It's time for a smarter approach—reinventing growth by fostering more meaningful connections with your audience.

Our final Marketbridge premiere party in Bethesda was a blast, featuring a spectacular rooftop view and a photo booth that captured all the excitement! We celebrated with our teammates from DC and the surrounding area—proving that while growth is serious business, there’s always room for a bit of fun along the way.