Podcasts are still going strong, with an audience that's truly passionate about them!🎧🎙️ A recent study by MAGNA Media Trials and Spotify Advertising gives us the lowdown on creating effective podcast ads - from perfect ad length to music, voiceover tone, and contextual alignment. Learn about our findings here: https://lnkd.in/d3vYRzCe #media #marketing #advertising #podcasts #audio
MAGNA Global
Advertising Services
New York, NY 14,760 followers
The media investment and intelligence unit of IPG Mediabrands
About us
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. For inquiries, contact [email protected]
- Website
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http://www.magnaglobal.com
External link for MAGNA Global
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
100 West 33rd Street
New York, NY 10001, US
Employees at MAGNA Global
Updates
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Our EVP of Strategic Investment, Jon Lefferts, joined a panel discussion with other industry leaders at Cynopsis’ Big TV Summit. The discussion, "Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem," delved into identifying the right platforms, creating compelling content, leveraging data-driven insights, and ensuring brand safety. Jon shared a relatable sentiment when comparing cable and streaming: "I don’t think a lot of people these days can distinguish between them. You should look at it as a whole." #BigTVSummit #media #CTV #streaming #MAGNA #IPGMediabrands
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The latest update of MAGNA's U.S. Ad Forecast indicates that the advertising market is accelerating. There has been an 11% surge in non-cyclical advertising revenues in the first and second quarter of 2024, with an expected 8.9% growth to reach $264 billion by the end of the year. This marks one of the best performances in twenty years. When factoring in an anticipated $10 billion in incremental ad revenues due to cyclical events like the presidential cycle and the Summer Olympics, total media owners' ad revenues are projected to rise by 11.4% to reach $377 billion this year. The strength of the U.S. ad market in 2024 is the result of a strong demand from brands, a stable economy, and supply-side innovations. Learn more about what's ahead for the advertising industry here: https://lnkd.in/gBgewvzk
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On Tuesday, September 17th, our EVP of Strategic Invesment, Allison Kallish, will be featured at "Networking with Notables" hosted by She Runs It. This annual event opens the doors for young professionals (<35) to connect with experienced #media and #advertising industry execs live in NYC. "Thank you to She Runs It for inviting me to join the Notables session! Throughout my career I’ve always valued having conversations that help me to develop professionally and spark personal growth. I’m excited to give back and engage with up-and-coming talent in our industry.” ~ Allie Click the link below to register and attend! https://lnkd.in/g62M8kVR #SheRunsIt #networkingwithnotables #leadership #careers #development #MAGNA #IPGMediabrands
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The B2B world is undergoing a renaissance. According to the latest MAGNA Media Trials and LinkedIn for Marketing research, B2B ads are evolving to emphasize emotional connection and storytelling. The study shows business decision makers feel that current B2B ads lack humor, emotional appeal, and creativity. It's clear that more creative ads have the power to drive interest and action among B2B decision makers. Learn more about B2B ads and creativity via the blog post here: https://lnkd.in/g5zjawuf Click the link to access the full Media Trials research report: https://lnkd.in/eyBfa3WK #B2B #marketingstrategy #creativity #mediaintelligence
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As the Paris 2024 Olympics wrapped up, our Global & US President, Dani Benowitz, spoke with Parker Herren of Ad Age about what the games meant for marketers. If you followed the athletes, influencers, and all the action from TV to social to streaming and beyond, you're not alone! Cross-platform consumption is a rising trend given the changing landscape. Dani noted, "If [a brand] is truly surrounding the Olympics and activating wherever there's Olympics content or conversation, they're going to see the rewards." Countdown is on for the Paralympics and future Winter '26 and Summer '28 games. Click the link below to learn how advertisers can get ready: https://lnkd.in/efxfiZfb #media #mediastrategy #mediainvestment #advertising #sportsmarketing
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Uber joined MAGNA Media Trials and IPG Mediabrands in our NYC office to take us all on a journey to further explore how advertisers can leverage tablet ads throughout a rideshare journey, as highlighted in our joint study, "Inside A Rideshare: Tablet Ad Opportunity." Through the journey, we explored new partnerships and technology, all while comparing Uber ratings - all of which were 5.0 - and reliving memorable rideshare moments. You can find the study "Inside A Rideshare: Tablet Ad Opportunity" by MAGNA Media Trials and Uber here: https://lnkd.in/dMsCWT3W
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We're looking forward to joining this LinkedIn Live session with The Drum featuring our colleague Kandace B. of Initiative. Thanks to our partners and teams that put together this great conversation! See details below. Click the link to RSVP and attend the event on Tuesday, August 13th at 10:00 a.m. EDT. #B2Bmarketing
Optimizing Your B2B Marketing Strategy with Video
www.linkedin.com
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The Drum and FreeWheel, a Comcast Advertising company, invited our US and Global President, Dani Benowitz, and other leaders in the investment side of the TV ecosystem to explore the shift from linear to streaming live TV and its implications for advertisers and programmers in their "#YOLO (You're Only Live Once)" series live from Cannes. Dani shared some unique insights, "The fact that live programming is living on these new platforms brings the opportunity for innovative ad units like interactive and shoppable, and first-party data to connect and target audiences in a different way to move down the funnel quicker." To read the article and watch the #YOLO series, visit The Drum: https://lnkd.in/eK9xc86X
Watching together: how communities are united through live TV
thedrum.com
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Roku Advertising recently visited our NYC office to host an informative lunch and learn session with MAGNA Media Trials. The session showcased valuable insights into consumer behaviors and the changing premium TV landscape from their joint study titled "From 'Power On' to 'Power Off:' Understanding the Streaming Experience." Explore the world of streaming TV and uncover the emotions, motivations, and challenges of streamers here: https://lnkd.in/ec6-BjxK
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