MAGNA Global

As ad spend on streaming grows, political campaigns are increasingly embracing connected TV (CTV) to meet potential voters where they’re watching. In a recent article for The Current, Michelle Castillo spoke with our experts Vincent Letang and Michael Leszega, CFA about the shift of ad dollars to streaming as election marketing ramps up—and whether this trend will extend beyond Election Day.   Read the full article on The Current: https://lnkd.in/g-VUwjiR

This past year has seen groundbreaking changes and unprecedented deals in sports broadcasting, influenced by various factors. Our EVP of Strategic Sports Investment, Kevin Collins, recently discussed the evolving sports media landscape on the latest episode of the Double Take by Newton Investment Management podcast.    “Sports continues to be the best asset on linear TV,” Kevin noted. “Before this season even kicked off, our intelligence team forecasted that 23% of live viewing would grow to at least 26 to 28% by the end of the year. It just goes to show how important live sports is for all video, but in particular the broadcasters because that’s where the ratings still continue to be.”    Tune into the latest Double Take episode to hear more: https://lnkd.in/ehtkuyEE

Another great win ‘Hot N Ready’ off the press: Little Caesars Pizza has named Mediahub as its U.S. media agency of record. We’ll be handling all media planning, buying, analytics, and audience strategy — plus, they’ll be tapping into our Radical and Disruptive Lab, which will focus on creative media strategies to drive growth for the iconic pizza brand. Read more in Ad Age here: https://lnkd.in/ecgusj68

MAGNA Media Trials and LinkedIn for Marketing have partnered on new research exploring how Connected TV (CTV) is revolutionizing B2B marketing. Their latest study, “Catching the Professional Eye: How B2B Marketers can Reach Decision Makers with CTV,” reveals a significant presence of business decision-makers among CTV viewers, who are highly receptive to B2B advertising. Notably, an impressive 94% of these viewers opt-in to ad supported CTV. This data underscores the potential of CTV as a dynamic platform for reaching professionals in innovative ways. Learn about our findings here: https://lnkd.in/eyMzAyTM

New study, "Beyond the Prescription," by MAGNA Media Trials, in partnership with DeepIntent, reveals that pharmaceutical ads significantly influence patient behavior and health management. Key findings show that 63% of patients learn about new medications from these ads, and 55% discover new health conditions thanks to them. Learn more about the impact of pharmaceutical ads here: https://lnkd.in/eZJUUFQE

We’re excited to announce that our U.S. and Global President, Dani Benowitz, will join Andy Plesser and Beet.TV in Santa Monica for the #BeetRetreatLA! The Beet Retreat brings together top media experts to discuss the rapidly evolving advertising landscape and share insights on the latest trends and innovations. Discover more and join The Beet Retreat: https://lnkd.in/enYJtwfw

#ICYMI: Our VP of Strategic Investment, Larene Mantel, joined DISH Media at Advertising Week New York for a discussion on "Data-Driven Media Strategies: Addressable TV Takes Center Stage." The discussion highlighted the advantages of making data-driven decisions for media buyers and how it empowers advertisers to reach their audiences more precisely. Larene noted, “We’re seeing addressable TV become a core foundational part of the strategy, whereas it often used to be an afterthought.” #AWNewYork24 #AWNY24 #IPGMediabrands

We're thrilled to have Larene Mantel, our VP of Strategic Investment, joining DISH Media and a panel of experts to discuss how data-driven approaches can assist media buyers and advertisers in making better decisions. Stop by The Media Stage to gain valuable insights! #AWNY2024

Podcasts are still going strong, with an audience that's truly passionate about them!🎧🎙️ A recent study by MAGNA Media Trials and Spotify Advertising gives us the lowdown on creating effective podcast ads - from perfect ad length to music, voiceover tone, and contextual alignment. Learn about our findings here: https://lnkd.in/d3vYRzCe #media #marketing #advertising #podcasts #audio

Our EVP of Strategic Investment, Jon Lefferts, joined a panel discussion with other industry leaders at Cynopsis’ Big TV Summit. The discussion, "Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem," delved into identifying the right platforms, creating compelling content, leveraging data-driven insights, and ensuring brand safety. Jon shared a relatable sentiment when comparing cable and streaming: "I don’t think a lot of people these days can distinguish between them. You should look at it as a whole." #BigTVSummit #media #CTV #streaming #MAGNA #IPGMediabrands