Get the story behind podcast ad strategies with Magellan AI's advertiser flighting tab. This feature offers a detailed view of how brands adjust their podcast advertising over time – for insights on flighting patterns, opportunities, and performance. Watch our overview video here or visit magellan.ai to learn more! https://lnkd.in/eHprzaFQ
Magellan AI
Advertising Services
New York, New York 2,793 followers
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
About us
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops.
- Website
-
http://www.magellan.ai
External link for Magellan AI
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
Locations
-
Primary
165 Broadway
Fl. 23rd
New York, New York 10006, US
Employees at Magellan AI
Updates
-
Unlock your industry's podcast ad insights: Who’s advertising in your space? What’s trending? Where are the opportunities? Magellan AI’s industry analysis tool gives you a clear view of brand activity and the podcasts featuring ads in your market. Get the insights you need to make smarter, data-driven marketing decisions. Watch the video to see more or reach out for a customized demo: https://lnkd.in/eHprzaFQ
-
Looking for new shows to drive campaign performance? The Optimization tab in Magellan AI's measurement dashboard analyzes your campaigns and recommends high-potential podcasts you haven’t advertised on yet. • Discover new opportunities: Data-backed recommendations to expand your reach. • Gain data-driven insights: Suggestions based on conversion rates, response rates, genre, and more. • Drive drowth: Continuously identify and test high-performing podcasts. Watch the overview video to see how it works - or reach out for a customized demo: https://lnkd.in/eHprzaFQ
-
Magellan AI's CEO, Cameron Hendrix is featured on SiriusXM Media's newest podcast, #TheTrendcast! Tune in for discussion on the latest podcast trends and key insights for brands. Listen here: https://bit.ly/3PlJREf
-
Buyers: Are you missing out on high-performing independent podcasts? With Magellan AI, you can uncover thousands of monetized, unrepresented podcasts with proven track records to add to your media plans. Back in November, we posted this video outlining how our data helps publishers scout talent - BUT, the same tools can help buyers discover independent podcasts with: • High renewal rates • Genres that align with your brand objectives • Detailed advertiser histories to assess potential fit Don't miss out on podcasts that are flying under the radar. Magellan AI makes it easy to discover independent shows that deliver results. Watch the video for a quick overview and let us know if you’d like to see more.
-
In case you missed it: our Q3 Quarterly Benchmark Report is available for download! After analyzing 94,228 podcast episodes, we've uncovered the most meaningful behaviors, trends, and insights shaping Q3 2024. Explore key findings on ad spend, ad load, common ad lengths/positions, genre and industry breakouts, and more! Download your copy today: https://lnkd.in/eVNgzBfE Keep an eye on this space for our Q4 report next month!
-
Magellan AI reposted this
Wildgrain unlocked the full potential of podcast advertising by refining their measurement strategy. 🍞 🎧 Promo code leakage and tracking challenges were holding them back but, with the help of Magellan AI and Right Side Up, they turned things around. The results speak for themselves: 👉 Significant improvement in conversions captured 👉 Lower CAC 👉 Smarter budget allocation for more informed scaling Learn more how they made smarter decisions with deeper level data: https://bit.ly/3D0nhy3 #PodcastAdvertising #GrowthMarketing #PerformanceMarketing #Attribution #MediaMixModeling
-
Tune in at 12:30p ET today for our November ad spend webinar! In 10 short minutes, we'll run through last month's biggest brands in podcast ad spend and what's trending as we close out 2024.
Our monthly spend webinar is coming up! Join us this Thursday, December 19th at 12:30p ET as we cover the top spenders and biggest movers & shakers in podcast advertising for November. Some of the featured brands will include: Bartesian - $3.3mm November spend (+20k% from October) Raycon Global - $554k (+549%) Saks Fifth Avenue - $305k (+928%) Join the free webinar for a closer look at the brands and industries that shaped podcast advertising in November: https://lnkd.in/eVfhr3bf ...and check out our latest charts for the full Top 15! https://lnkd.in/eAhhjJav
-
Our Q4 update to the 2024 Podscape is out! In partnership with Sounds Profitable, we’ve mapped out the leading companies, agencies, and services shaping the podcasting industry. From content creation to hosting services to media planning, agencies, and media sales, grab a copy to see how the biggest players fit together on one page: https://lnkd.in/e2-mbMiy
-
Our monthly spend webinar is coming up! Join us this Thursday, December 19th at 12:30p ET as we cover the top spenders and biggest movers & shakers in podcast advertising for November. Some of the featured brands will include: Bartesian - $3.3mm November spend (+20k% from October) Raycon Global - $554k (+549%) Saks Fifth Avenue - $305k (+928%) Join the free webinar for a closer look at the brands and industries that shaped podcast advertising in November: https://lnkd.in/eVfhr3bf ...and check out our latest charts for the full Top 15! https://lnkd.in/eAhhjJav