📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so. The result? By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets? The race has started - but the finish line is far. For an in-depth analysis, read the full briefing 👇 #plantbased #ProteinTransition #ClimateAction #proteinwende #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3
Madre Brava
Non-profit Organizations
Washington, District of Columbia 2,565 followers
Brave campaigns and strategies to achieve 100% sustainable, healthy, affordable food for all.
About us
Madre Brava persuades companies, governments, and financiers to provide good food that is healthy for people, animals and planet.
- Website
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www.madrebrava.org
External link for Madre Brava
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- food systems transformation, sustainable proteins, industrial meat, deforestation, climate change, healthy diets, good food, regenerative agriculture, alternative proteins, agroecology, water pollution, and environment
Locations
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Primary
Washington, District of Columbia, US
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London, GB
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Brussels, BE
Employees at Madre Brava
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Emily Armistead
Interim Executive Director - Madre Brava | Campaigns | Strategy | Organisational Leadership | Programme Direction | Environment | Non-profits |…
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Nico Muzi
Managing Director & Co-Founder, Madre Brava
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Amna Naseem
Strategy consulting for food, farms and forests
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Florian Ludwig Wall
🌐 weaving connections for economic, environmental, and social harmony. 🌐
Updates
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We are delighted to welcome Jon Bennett as our new Global Director of Communications. Jon (not pictured) comes to us with many years' experience working on climate, pollution and food systems with our friends at ClientEarth and Compassion in World Farming. Jon says: "I'm so impressed with the determination, vision, courage and passion of the small but highly effective team at Madre Brava. Ensuring sustainable, healthy and affordable food for all is a mission I think everyone can and should get behind. "I'm grateful to be part of this team and looking forward to working with colleagues across NGOs, government, food business and more. " Jon's DMs are open - get in touch with him to share ideas, ask questions, or just for a chat! https://lnkd.in/etzbuBH9
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🌱📢 𝗢𝗳𝗳𝗲𝗻𝗲𝗿 𝗕𝗿𝗶𝗲𝗳 𝗮𝗻 𝗱𝗶𝗲 𝗦𝘂𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝘁-𝗚𝗶𝗴𝗮𝗻𝘁𝗲𝗻: 𝗟𝗶𝗱𝗹, 𝗔𝗹𝗱𝗶, 𝗞𝗮𝘂𝗳𝗹𝗮𝗻𝗱, 𝗥𝗲𝘄𝗲 & 𝗘𝗱𝗲𝗸𝗮! Wir, führende Gesundheitsverbände, haben uns zusammengeschlossen und einen offenen Brief an die CEOs von Lidl in Germany, ALDI Nord Group, ALDI SÜD, Kaufland Deutschland, REWE und EDEKA ZENTRALE Stiftung & Co. KG verfasst. Warum? Weil es Zeit ist, dass unsere Supermärkte aktiv die Gesundheit der Menschen und unseres Planeten fördern! 🔍 Forderung: Unterstützt eure Kund*innen bei der Umstellung auf eine pflanzenbasierte Ernährung! 🌿𝗪𝗮𝗿𝘂𝗺 𝗱𝗮𝘀 𝘄𝗶𝗰𝗵𝘁𝗶𝗴 𝗶𝘀𝘁: • 𝗚𝗲𝘀𝘂𝗻𝗱𝗵𝗲𝗶𝘁: Eine pflanzenbasierte Ernahrung reduziert das Risiko chronischer Krankheiten wie Herz-Kreislauf-Erkrankungen, Diabetes und bestimmten Krebsarten erheblich. • 𝗨𝗺𝘄𝗲𝗹𝘁: Geringere Treibhausgasemissionen und weniger Flachenbedarf helfen unserem Planeten. 🛒 𝗨𝗻𝘀𝗲𝗿𝗲 𝗙𝗼𝗿𝗱𝗲𝗿𝘂𝗻𝗴𝗲𝗻: 1. 𝗣𝗿𝗲𝗶𝘀𝗿𝗲𝗱𝘂𝗸𝘁𝗶𝗼𝗻𝗲𝗻 auf pflanzliche Lebensmittel. 2. Einführung eines "𝗣𝗿𝗼𝘁𝗲𝗶𝗻 𝗦𝗽𝗹𝗶𝘁 𝗧𝗮𝗿𝗴𝗲𝘁𝘀" für mehr pflanzliche Proteinquellen. 3. Umsetzung der 𝗦𝘂𝗽𝗲𝗿𝗹𝗶𝘀𝘁 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁-Empfehlungen für nachhaltigere Supermärkte. 🌍 Menschen gibt es nur auf einem gesunden Planeten!Lasst uns gemeinsam dafür sorgen, dass gesunde und nachhaltige Lebensmittel die einfachste Wahl im Supermarkt werden. 💪 Was sagt ihr? Lasst es uns in den Kommentaren wissen ⬇ Unterstützer: VDD Verband der Diätassistenten – Deutscher Bundesverband, Deutsche Allianz Klimawandel und Gesundheit #GesundeErnährung #Nachhaltigkeit #PflanzenbasierteErnährung #Gesundheit #Umweltschutz #Supermärkte #Lidl #Aldi #Kaufland #Rewe #Edeka #OffenerBrief
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Asked about how food retailers can help plant-based food makers scale up, Alexander Liedke of Lidl in Germany said that cutting the price of those products to match conventional meat and dairy products gives a huge boost to sales. After the price parity move, Lidl Germany saw a 30% jump in plant-based sales in just 6 months. And the idea seems to be flying across borders. Since Lidl Germany reduced prices, Lidl Belgium & Luxemburg, Lidl Netherlands and Lidl Austria have followed suit and lowered prices of plant-based products to leave it to consumers to decide what to buy - with no price barrier. The question is what Lidl national branch would move next? Lidl Danmark? Lidl GB? Madre Brava is at ProVeg International's #NewFoodConference2024 to discuss with German supermarkets the upcoming Questionmark Foundation's #Superlist ranking.
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Deutschlands Ärztinnen und Ärzte fordern Supermärkte zur Proteinwende auf Gesunde Menschen gibt es nur auf einem gesunden Planeten. Die Planetary Health Diet entspricht einer Ernährungsweise, die beides liefert. Klare Maßnahmen, um Menschen dabei zu unterstützen, sich gesund zu ernähren, fordern nun auch Verbände von Mediziner*innen und Diätassistent*innen vom deutschen LEH. Auf Initiative von PAN Physicians Association for Nutrition International forderten KLUG - Deutsche Allianz Klimawandel und Gesundheit und der VDD Verband der Diätassistenten - Deutscher Berufsverband e. V. letzte Woche gemeinsam in einem offenen Brief die sechs größten Retailer auf, pflanzenbetonte Ernährung zugänglicher zu machen. Lidl in Germany, ALDI SÜD HOLDING, ALDI Nord Group, REWE, EDEKA ZENTRALE Stiftung & Co. KG, Kaufland Deutschland sollen sich Protein Split Ziele setzen, die im Einklang mit der PHD stehen und passend dazu die Preise für pflanzliche Produkte reduzieren. Außerdem raten die drei Organisationen dem LEH, die Empfehlungen der Superlist umzusetzen. Wir begrüßen die Unterstützung dieses Ziels vonseiten der Gesundheitsfachkräfte sehr! Wie schnell die deutschen Supermärkte hier ins Umsetzen kommen, wird sich zeigen. Die Superlist Environment wird die deutschen Supermärkte ab Herbst auf verschiedene Nachhaltigkeitskriterien untersuchen. Ende September veröffentlichen wir die Methodologie und starten kurz danach mit der Datenerhebung. Im Frühjahr 2025 kommen die Ergebnisse des Rankings. Genau wie die Mediziner*innen und Ernährungsfachkräfte Deutschlands hoffen wir, dass sich die deutschen Supermärkte ihrer Verantwortung zu einem gesunden und nachhaltigen Ernährungssystem beizutragen bewusst werden. Den vollen Artikel findet ihr in der Print-Version der Lebensmittel Zeitung oder hier im e-Paper: https://lnkd.in/exXcKyVS Der offene Brief ist hier zu finden: https://lnkd.in/ea45AxBZ #Proteinwende #PlantBased #Superlist #AlternativeProteins #Ernährungswende Niklas Oppenrieder Johanna Weis Stephanie Wunder Reinhild Benning Peer Cyriacks Amali Bunter Alexander Liedke Florian Ludwig Wall Dirk Liebenberg Virginia Cecchini Kuskow Anna Stief, PhD Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest
Entwurf Offener Brief Retail
pan-int.org
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Madre Brava reposted this
Interim Executive Director - Madre Brava | Campaigns | Strategy | Organisational Leadership | Programme Direction | Environment | Non-profits | Advocacy
Excellent briefing by the Food Foundation demonstrating the relative health and environmental benefits of meat products and their plant- based alternatives. 🍔 The study demonstrates well-needed evidence and nuance in the discussion around the shift to plant-rich diets, processing, health and cost. 🍝 It shows that across almost all health and sustainability indicators both traditional and new generation plant-based out performs meat. 🍗 It calls for nuance in the debate around UPFs, recognising that some new generation foods require improvement, especially in levels of salt. 🫘 And hails the trusty bean as a high protein, high fibre, low salt and fat protein source, recommending higher levels of promotion by companies of grains and pulses. https://lnkd.in/eppwu3T7
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🇹🇭 Another success story that highlights Thailand's potential to lead the growing plant-based protein market in the region! ❓ Who would have thought coconut water could be made into plant-based meat? After their success with coconut noodles, Sangtubtim Inter Co Ltd., with support from the Thai Department of Industrial Promotion (DIP), Ministry of Industry, has developed plant-based minced pork made from Samutsakorn-grown coconut and king oyster mushrooms. There are three exciting things to celebrate with this technology development: 1️⃣ First, this innovation supports local farmers growing coconut and opens up a new market for them. 2️⃣ Second, it underscores Thailand's capacity to lead the growing alternative protein market in Southeast Asia. 3️⃣ Last but not least, it is yet another good example of how the government and national entrepreneurs can team up to keep innovating in a key industry for Thailand: food production. This is of vital economic importance for the country because Thailand is the sole net food exporter in Asia. 💲 What remains to be addressed is consumer acceptance. For that, price parity and accessibility will be key. Madre Brava’s consumer research shows these are significant barriers for many consumers who want to increase their consumption of plant-based protein. 🛒 We believe food retailers can play a crucial role in overcoming these challenges. Supermarkets and convenience stores, for example, can boost the visibility of plant-based protein products by displaying them more prominently alongside traditional meat products. Moreover, retailers can lower the price of plant-based products to match that of the conventional meat to make it easier for consumers to choose the healthier, more sustainable option. Poosanakhom Smitha Pimollikit STEPHANE COUM Mirte Gosker Jacques-Chai Chomthongdi Andy Jarvis Kalayaan Constantino Lan Mercado Wadchara Pumpradit Chokdee Smithkittipol Ben C. Muangwong Smith Taweelerdniti Joanna Hellier Bruce Friedrich Wasamon Nutakul, PhD Asia Research & Engagement (ARE) Chisakan Ariphipat Shannon Campion Maarten Geraets Prad Kerdpairoj Koranis Tanangsnakool Namfon Unthapanya pokpong junvith Thanyaporn Krichtitayawuth Pareena Prayukvong Sarinee Achavanuntakul Sonalie Figueiras Janjaree Chianwichai Wichayapat P. https://lnkd.in/eN_iVrAc
ดีพร้อมโชว์ “แสงทับทิม” ต้นแบบ Success Case Reshape ธุรกิจ เปลี่ยน “น้ำมะพร้าว” เป็น “หมูสับเทียม” รับเทรนด์สุขภาพสู่มาตรฐานอาหารระดับโลก
mgronline.com
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Madre Brava reposted this
Supermarkets, as key players in the food system, can influence sustainability amongst consumers and producers through their product range, promotions, shops and policy. So how can German supermarkets take responsibility for environmental sustainability? Superlist Environment is launching in Germany to compare the contributions of ALDI Nord Group, ALDI SÜD, EDEKA ZENTRALE Stiftung & Co. KG, Kaufland Deutschland, Lidl in Deutschland, and REWE Group on: 🌱 the protein transition 🚜 sustainable agriculture 🌳 climate plans Superlist is a multi-year research programme by think tank Questionmark. It compares supermarkets' contributions to a healthy, sustainable and fair food system throughout Europe. Questionmark is initiating this research project in Germany for the first time, supported by Madre Brava, Albert Schweitzer Stiftung für unsere Mitwelt, and ProVeg Germany with advice from Deutsche Umwelthilfe. Superlist is also conducted in the Netherlands, Belgium, Sweden and the UK. Questionmark is starting data collection for this Superlist in the coming months, with the report and ranking expected early 2025. Keep your eyes peeled! 👀 #ProVeg #SustainableFoodSystems #SupermarketRanking
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ICYMI - Uniting the Food Movement: The Challenge of Ultra-Processed Foods 💡 The debate around ultra-processed foods (UPFs) risks dividing the food movement, but our strength lies in unity. Our Emily Armistead argues that the movement needs to embrace three shifts in the approach to the UPF issue: 1. Climate and animal rights activists need to push for innovations that minimise the effects of processing, while ensuring higher levels of nutrition in meat and dairy alternatives; 2. Those advocating for reduced levels of food processing need to acknowledge the necessity of some UPFs, especially in meat and dairy alternatives; 3. We all need to utilise the growing mistrust of Big Food triggered by the UPF debate in order to hold these huge corporations accountable for the impacts of the food they produce and minimise their influence over policymaking and research. "Across the movement we broadly have the same goal - a food system that is healthy for people and planet. Building alignment between civil society groups advocating across health, environment, consumer rights and animal welfare will be critical in achieving this" concludes Emily Armistead. Read her full piece 👇 #UPF #PlantBased #ProteinDiversification #MeatAlternatives #ProteinTransition #StrongerTogether https://lnkd.in/ezCiiHmu
Madre Brava — Ultra-processed foods should unite the food movement - not divide us
madrebrava.org
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Madre Brava reposted this
🥩🌱 LIDL NETHERLANDS BLENDS MEAT & PLANT PROTEINS AT SAME PRICE With a new product and pricing strategy, Lidl Nederland has taken a major step towards its 2030 goal of making 60% of all protein sales plant-based. The discount supermarket has launched its first blended meat product, a minced meat mix with 60% beef and 40% pea protein. It has a lower impact on both the climate and consumer wallets. In addition, it has permanently decreased the prices of its own-label vegan meat and dairy analogues, which will now be priced either the same as their conventional counterparts, or even lower than them. “Much work is being done by supermarkets to encourage the purchase of plant-based food, but this move by Lidl in the Netherlands represents a hugely significant shift in the way supermarkets approach food system change,” said Jasmijn De Boo, CEO of ProVeg International. Pricing has been a major climate strategy for Lidl across several markets. It first achieved price parity for products in its private-label Vemondo brand in its home country of Germany, before extending that to Denmark, Hungary, Austria and Belgium. A report by Madre Brava last month suggested that Lidl and Ahold Delhaize are leading the protein transition in the retail world, aligning their sales goals with climate targets. Lidl is working towards public targets across its locations, having published goals in six countries, with others to follow suit soon. “Doing so within this year could potentially turn Lidl into the first supermarket chain to publicly commit to align their protein offerings with human and planetary health goals,” the report said. Martine van Haperen, health and nutrition expert at ProVeg Netherlands, lauded Lidl’s two initiatives. “Price is the main obstacle for people to choose plant-based more often. The step to make plant-based products the same price or cheaper than meat and dairy removes that obstacle,” she said. Read the full article here: https://lnkd.in/eYVZ-9Hy #GreenQueen #altprotein #futurefoods #foodsystems #sustainability #climatechange
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