📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so. The result? By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets? The race has started - but the finish line is far. For an in-depth analysis, read the full briefing 👇 #plantbased #ProteinTransition #ClimateAction #proteinwende #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3
Madre Brava
Non-profit Organizations
Washington, District of Columbia 2,749 followers
Brave campaigns and strategies to achieve 100% sustainable, healthy, affordable food for all.
About us
Madre Brava persuades companies, governments, and financiers to provide good food that is healthy for people, animals and planet.
- Website
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www.madrebrava.org
External link for Madre Brava
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- food systems transformation, sustainable proteins, industrial meat, deforestation, climate change, healthy diets, good food, regenerative agriculture, alternative proteins, agroecology, water pollution, and environment
Locations
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Primary
Washington, District of Columbia, US
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London, GB
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Brussels, BE
Employees at Madre Brava
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Emily Armistead
Interim Executive Director - Madre Brava | Campaigns | Strategy | Organisational Leadership | Programme Direction | Environment | Non-profits |…
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Lynn Pasterny
Policy & Campaigns Consultant, Corporate Responsibility Expert
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Nico Muzi
Managing Director & Co-Founder, Madre Brava
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Amna Naseem
Strategy consulting for food, farms and forests
Updates
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📢 We are excited to welcome our new EU Policy and Project Fellow, Katrien Martens. 📢 Katrien, who has a deep interest in agriculture, food and environmental sciences from her background in Bioscience engineering, is a fellow at The School for Moral Ambition, of which we are huge fans. Her fellowship is looking at the future of food, which is the essence of our mission at Madre Brava. Katrien has worked in strategy and management consultancy, helping major businesses assess and improve the sustainability of their value chains. She says: “I'm beyond excited and honoured with the opportunity to spend my fellowship from the School for Moral Ambition at such an admirable organisation as Madre Brava. "The first interactions I have had with the team have been so warm and inspiring. What I've seen so far makes me trust in Madre Brava's strategy and its ability to make a lasting contribution towards a sustainable food system for all.” You can find her here: Katrien Martens to discuss food systems, complex supply chain collaborations, in-depth policy, or even ask her about her most recent sporting feat, finishing the Alpe D’Huez triathlon!
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📝 We’ve signed a joint-letter alongside 100+ international organisations and experts, ramping up our calls on the UN FAO to urgently retract a report, after the FAO doubled down on serious errors that downplay the emissions reduction potential of lower-meat and dairy diets. 👀 We believe the FAO is stubbornly denying basic maths errors in the report, claiming that the misleading figures are just a “rough estimate”. ❗The scientists who co-authored the two main papers used in the report have accused the FAO of distorting their work and are calling for the report’s retraction. The real potential of shifting to healthy lower-meat diets (EAT-Lancet) is a staggering 6 to 40 times higher than the FAO estimates. We’re calling on the FAO to urgently retract the flawed report and reissue it with mistakes rectified You can read the letter here: https://lnkd.in/dDW_u2qc More info in the Guardian article Professor Behrens links to in his post below. #Meat #Climate #ClimateChange #FAO #Livestock #LowerMeatDiet #Sustainability #EmissionsReduction
Earlier this year we documented many methodological issues in the FAO's Livestock Pathways report. The report underestimated the role of diets to reduce emissions by between 6 and 40 times! (compared to the scientific literature). We submitted these issues - written up in full - to the FAO and we have had no serious engagement since. In the Guardian article below, the FAO's chief scientist calls their calculations a "rough estimate". How that is responsible from a UN agency that has discursive and policy influence? More details from myself and Matthew Hayek below. https://lnkd.in/ehD6C-c4
Scientists criticise UN agency’s failure to withdraw livestock emissions report
theguardian.com
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So, what did we learn from #climateweeknyc, which wrapped last week? Here are our three big takeaways. 🍲Food is now firmly on the climate menu The event saw its first Food Day, co-organised by our partners Tilt Collective. This reflected a trend in the climate movement, with serious thought and work going into how to decarbonise our food system, rather than ‘climate mitigation’ being synonymous only with reducing fossil fuel use. Another promising sign on Food Day was who was in the room: 🏥 health, 🌎climate and 🐄 animal welfare advocates were all there, calling for more plants and fewer animal-sourced foods in our diets. These three communities can build an impactful and long-lasting movement. It’s a powerful collaboration, which gives us hope that we can bring our food system in line with human and planetary health goals. 💰Food systems work is chronically underfunded by climate philanthropy We cannot meet Paris climate goals without tackling emissions from food, but only 2% of climate philanthropy investment is currently directed to efforts to fix our food system. We hope events like Food Day help philanthropy reappraise its focus on fossil fuels to give food system transformation efforts the investment they need to succeed and have a lasting impact on the future of our planet. As with everything related to the desperate climate crisis we are now in, this needs to happen quickly. 🔥Cities and the private sector are blazing a trail, with the most exciting work on diet-shifts The host city itself 🗽has an impressive plant powered carbon challenge, a pioneering approach to rebalance the plant vs animal protein offering across the five boroughs. In a session we hosted alongside Plant Based Foods Association, we heard from Daniella Vega about the groundbreaking commitments of retailer Ahold Delhaize to shift its protein ratio in favour of plants, putting it in the vanguard of major retailers in Europe combining the health, climate, animal welfare and business benefits of the protein transition. 🗓️ What about next year? How do we build on this promising week? Now food is on the climate menu, we think it should be a signature dish. Fixing our food system is so intrinsic to averting climate catastrophe that we need a concerted focus on it. Why not a Food & Climate Week? And this time next year, we sincerely hope more than 2% of climate philanthropy is dedicated to efforts to fix our food system. Climate Group Robin Willoughby Sarah Lake
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🛒 Wie nachhaltig sind ALDI Nord Group ALDI SÜD Edeka, Kaufland Lidl in Germany und REWE ? Supermärkte sind die wichtigsten Player in unserem Lebensmittelsystem. Ihre Sortiments- und Ladengestaltung, ihre Werbung und viele weitere Maßnahmen beeinflussen sowohl was konsumiert wird, als auch was und wie produziert wird. Heute wird die Methodologie der Superlist Environment veröffentlicht. In diesem Ranking werden die größten Supermärkte Deutschlands in drei Bereichen verglichen: 🌱 Proteinwende 🚜 Nachhaltige Landwirtschaft 🌍 Klimapläne 🔍Die Superlist ist ein langfristig orientiertes Forschungsprojekt des Think Tanks Questionmark Foundation und vergleicht die Beiträge von Supermärkten aus ganz Europa für ein gesundes, nachhaltiges und faires Lebensmittelsystem. 🇩🇪In Deutschland wird die Superlist jetzt zum ersten Mal durchgeführt. Bei der Umsetzung wird die Questionmark Foundation dabei von uns Madre Brava, der Albert Schweitzer Foundation für unsere Mitwelt, ProVeg Deutschland und PAN Regional Office DACH unterstützt. Auch die Deutsche Umwelthilfe ist beratend dabei. 👀Mit der heutigen Vorstellung der Methodologie startet gleichzeitig die Datenerhebung und wir nehmen die Supermärkte ganz genau unter die Lupe. Finale Ergebnisse der Studie gibt es dann nächstes Jahr im Frühjahr. Mehr Infos hier 👇 https://lnkd.in/dEjyzjFW
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Great panel discussion right now at Tilt Collective's Food Day event we co-organised with the Plant Based Food Association. Powerful comments from Daniella Vega, VP of Health and Sustainability with Ahold Delhaize Daniella said: "The shift to plant-rich diets is a win-win solution for us. Selling more plant-based products including fresh produce and less animal-sourced products is a key lever for us to reduce Scope 3 emissions in our operations while also increasing sales of healthier foods to meet health targets" "Moreover, fresh produce is a growing and very profitable category. The shift to plant-rich diets is good business for us and good for the health of our customers." Emily Armistead Rachel Dreskin Negar Sedghi Jasmijn De Boo Tim Polkowski Julia Christian Sarah Lake Max Elder Alexander Liedke Amali Bunter Godo Röben 🌱 Rune-Christoffer Dragsdahl
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👇Shift to plant-rich diets delivers the biggest climate bang for the buck. 🌞 5x more than renewables 🚘 4x more than electric cars 🚜 2.5x more than improving agriculture (e.g. feed additives for livestock, methane vaccines, organic, regenerative agriculture, etc)
As the #NewYorkClimateWeek gets started, new research by Tilt Collective shows that the shift to plant-rich diets has the biggest climate bang for the buck. The emissions ROI of switching to plant proteins is 4 times higher than investing in electric cars. That's the main rationale behind the idea of Madre Brava: plant-rich diets are not only good for our health and that of the planet, it also makes total economic and business sense. Despite this unquestionable fact, very little government and philanthropy spending goes into shifting production and consumption towards a plant-rich food system. That's why we at Madre Brava are looking forward to the launch of Tilt Collective this afternoon at Carnegie Hall. We need a lot more investment in the food space! So proud of the work of Sarah Lake and Robin Willoughby.
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This is what the protein transition looks like 👇
After 136 years in the meat business, Italy's Gruppo Tonazzo is saying arrivederci to animal proteins. By the end of the year, the company will eliminate meat from its portfolio and solely focus on its Kioene Spa brand of meat-free products. Employees in the meat division will be offered new roles within the company. "We feel a deep responsibility towards future generations, and we want to help protect the Earth from progressive environmental degradation. We are aware of the need to help people take care of their wellbeing, starting with food,” said Kioene CEO Albino Tonazzo. This hits the nail on the head: nearly six in 10 Italians are cutting back on meat, primarily due to concerns around health, antibiotic use, and the environment. Plus, they want to replace meat with legumes and products derived from them, more than meat analogues – Kioene's offerings centre around vegetables. “This decision demonstrates that alternative proteins are not a threat, but rather a chance for the conventional meat sector to diversify, innovate, and enhance its offerings to meet consumers’ demand," The Good Food Institute Europe's Francesca Gallelli tells Green Queen Media. Still, meat analogues are the second-fastest-growing vegan segment in Italy, with sales up by 13% in 2023, as per GFI Europe. And the first four months of this year have already seen purchases jump by 10% compared to the same period 12 months prior. More on Green Queen Media: https://lnkd.in/g3qMWXhd
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🧐 What are 'protein splits' and how do they work? Writing in Sentient, Sophie Kevany explores how European supermarkets are using protein splits to help people eat less meat and more plants, and whether the trends we're seeing in Europe are likely to spread to the US. With pioneering initiatives in the Netherlands spreading to other European countries, there is palpable competition over these splits in Europe. Some of the retailers active in this area own US brands, and we've seen some US cities like New York blazing a trail. But will this be enough? Read Sophie's article, featuring Madre Brava's Florian Ludwig Wall here: https://lnkd.in/eguPgxnH Daniella Vega, Robin Willoughby, Sarah Lake, Rachel Atcheson, Pablo Moleman, Joanna Trewern, Neeti Jain, Monique Mikhail, Max Elder
How European Supermarkets Are Getting People to Eat Less Meat
https://sentientmedia.org
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The countdown to #nycclimateweek is almost over. Will you be there? Emily Armistead, Rebecca P. and Nico Muzi will. They will be talking all things food systems and why to achieve our climate goals we need a protein transition. If you’d like to know more about the work we do, or just want to discuss food systems, climate change, and the protein transition, then why not reach out to them? This year, food systems are a key theme and the first ever Food Day is being hosted by Children's Investment Fund Foundation (CIFF), Tilt Collective, Bezos Earth Fund, World Health Organization and Farmed Animal Funders. As part of Food Day, we're co-hosting an event with Plant Based Foods Association: 'Plant-Powered: How Leading Retailers and Brands are Leaning Into Plant-Based to Achieve Climate Goals'. There are still a few spaces left, so grab your spot now using the link in the comments.