🌟 We are excited to announce that Madhive has been selected as a finalist for the 2024 Digiday Technology Awards in the Best-Buy Side Programmatic Platform category. 🏆 Congrats to all of the nominees! Read more here: https://hubs.li/Q02NpqGW0
Madhive
Advertising Services
New York, New York 27,633 followers
Madhive is the leading tech company engineered for modern TV advertising.
About us
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit madhive.com.
- Website
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http://www.madhive.com
External link for Madhive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Audience Building, Video Monetization, Cross-Screen Targeting, DMP, Data Attribution, OTT , SSP, and Advertising
Locations
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Primary
225 Broadway
11th Floor
New York, New York 10007, US
Employees at Madhive
Updates
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In the world of B2B advertising, the target audience tends to be extremely specific, which seemed like the perfect opportunity to put our tech and data to the test. 📺 We launched our first B2B CTV campaign, targeting people who could benefit from CTV advertising solutions and had the power to influence within their business. Throughout the campaign, we optimized our budget for conversion – not just impressions – and tested out some experimental AI technologies, too. Now that the campaign has come to an end, we're sharing the insights and outcomes we experienced from this enlightening test. Learn more about our CTV campaign results here: https://hubs.li/Q02N3-8p0
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🏆 Madhive is thrilled to share that we have been named a finalist for the 2024 AdExchanger Awards in the Most Innovative TV Advertising Technology category. 🎉 Congratulations to all of our fellow nominees! Read more here: https://hubs.li/Q02Mpd_50
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🎤 Check out Episode 2 of "Beyond the numbers" featuring Index Exchange President and CEO, Andrew Casale and our CEO R. Spencer Potts. Andrew Casale underscores the strategy behind Index Exchange's vision of achieving total market efficiency and the parallels with the financial markets. Watch the full interview here: https://hubs.li/Q02Mc7_S0
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🇺🇲 While national stories loom large, sharp political strategizing will continue to happen on a local level, and we’ll be tracking the top players throughout the season. 📈 Looking at the July data, Pennsylvania districts are nearly 50% of the list of districts with the most political CTV ad impressions. And Montana’s only two districts top the list as all eyes turn to the aforementioned senate race. Check out the complete list of the top 20 districts with the most CTV political impressions here: https://hubs.li/Q02M2jl00
Political Pulse: Pennsylvania’s On Top Again
madhive.com
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🌟 At Madhive, one of our core values is to "Deliver the Good." Our CEO R. Spencer Potts brings this to life through his dedication to the RIVER FUND, New York City's largest frontline poverty center. Read more about the organization here: https://www.river.fund/
Save the Date!!! On Wednesday, October 30 we will recognize RIVER FUND Youth and our stellar Mary C. Tiedemann Scholars at our Annual Gala. 📚 As one of our rockstar MCT Graduates shared, ‘it’s hard to dream when you are trying to survive.’ Spencer Potts embraces Our Mission. He believes in providing our young people with the necessary resources and opportunities leading to a productive and meaningful life. ❤️ R. Spencer Potts Madhive In honoring Spence, we celebrate the best part of who we are. Education is the way forward. ➡️
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🎙️ Episode 2 of "Beyond the Numbers" is live, spotlighting a compelling conversation with Andrew Casale, President and CEO at Index Exchange. In this episode, R. Spencer Potts and Andrew Casale delve into the bootstrap beginnings of Index Exchange, exploring its foundational story and future aspirations. They also discuss the new channels the company aims to venture into, ranging from audio to digital out-of-home advertising 📺. Watch the full interview here: https://hubs.li/Q02LrSNK0 #adtech #entrepreneurship
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🏆 We are thrilled to share that Madhive's VP of Marketing, Stephanie Nerby, has been named a 2024 Cynopsis Top Women in Media Award winner in the Marketing Trailblazers category. This award honors the exceptional achievements and contributions of female leaders across various sectors within the media landscape. Congratulations to all of the honorees. Read more: https://hubs.li/Q02Lgvn80
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⛳ This week our Associate Director of Client Success, Joseph Meloro and Senior Account Executive, Brian Kass represented Madhive at the AJB Go and Be Great Invitational alongside Gus Quinzani and Anthony DiMeglio Infillion. This outing supports "Cancer for College", where cancer survivors can apply for the "Go and Be Great" scholarship to help fund their continuing education.
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In our final episode of "Why TV Advertising is Shifting to Local", Blockgraph CRO, Aleck Schleider shares the innovations Blockgraph is working on around identity and data and how the company’s on-demand SaaS solution helps local advertisers. Watch below and read more here: https://hubs.li/Q02KYsxS0 TVREV Alan Wolk