On 6.12.24 - we transformed an abandoned Wall Street bank vault into a star-studded VIVA GLAM Billion Dollar Ball, celebrating the 30th anniversary of M·A·C VIVA GLAM. Hosted by VIVA GLAM ambassadors Kim Petras and Danna Paola, the event unveiled our expanded charitable mission, focusing on sexual, gender, racial, and environmental equality. We also launched a new four-shade lipstick lineup that continues to give back 100% of the purchasing price to charities worldwide. The evening featured opening remarks from SVP/Global General Manager Aïda Moudachirou-Rébois and Global Creative Director Drew Elliott, followed by sets from Kim Petras and Danna Paola. We were honored to have past VIVA GLAM Ambassadors Lil' Kim and Winnie Harlow, along with friends of the brand such as Serena Williams, Teyana Taylor, Normani, Lourdes Leon, Alex Consani, Munroe Bergdorf, JT, Amanda Lepore, William P. Lauder, Jane Hudis Hertzmark, Danielle Lauder and many others join us for this incredible celebration. Cheers to the raising the next half a billion for VIVA GLAM. #beauty #news #charity #macvivaglam
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