Luminate

When the most successful movie producer of the century decided to double down on TV, it seemed like an easy bet. Marvel Entertainment had already enjoyed TV successes with ABC hit Agents of S.H.I.E.L.D. and shows on Netflix led by Daredevil, though those were produced by a television team largely outside of the purview of Marvel hitmaker Kevin Feige. To support #Disney+, the movie studio took over producing TV shows, bringing its iconic characters to the small screen while introducing new characters to join Marvel’s heroes on the big screen. #WandaVision was an initial success for Disney, but it took over three years to follow up with its spinoff, Agatha All Along. While the smaller-scope show has dropped out of the Top 10 in the Variety Streaming Originals Chart powered by Luminate, it has managed to maintain viewership leading up to the two episode finale released this week. Read more: https://lnkd.in/e-bhmf_X

In an ever-evolving entertainment landscape, Luminate bridges the gap between content and culture. From the rise in ad-free environments to the surge in experience spending, Luminate’s data provides the insights you need to navigate trends, connect with audiences, and stay ahead. Whether it’s understanding where audiences are engaging or tracking emerging music and screen content, Luminate helps you capture today’s culture—one data point at a time. 📈✨ Ready to unlock the future of entertainment? Visit luminatedata.com/brands

Did you know that during #Halloween week in 2023, one in every 100 U.S. track sales was for “Monster Mash?” The song’s ability to capture audience attention annually at this time highlights the value of songs with a seasonal hook. For those in #financialvaluation practices, this predictability makes these #copyrights highly attractive #assets. The consistent yearly resurgence of such songs allows #investors to forecast performance with greater accuracy, ensuring returns during specific periods. Read more: https://lnkd.in/ejzxtSMh

“𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘢 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 𝘪𝘵 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘢𝘵’𝘴 𝘮𝘺 𝘣𝘰𝘹 𝘰𝘧𝘧𝘪𝘤𝘦 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘢𝘳𝘦 𝘮𝘺 𝘛𝘝 𝘳𝘢𝘵𝘪𝘯𝘨𝘴? 𝘎𝘰𝘯𝘦. 𝘉𝘰𝘵𝘩 𝘨𝘰𝘯𝘦.” Bob Iger, September 2023 For producers, directors and talent pouring time, passion, capital and more into movies and TV shows, feedback is more opaque than ever. So we created Streaming Analytics and 6 months in, we've shone a light on the biggest movies, shows and cultural phenomenon of 2024. Spotlight by Luminate: https://lnkd.in/gqvuPsM9 𝗝𝗲𝗻𝗻𝗶𝗳𝗲𝗿 𝗟𝗼𝗽𝗲𝘇'𝘀 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗟𝗼𝘃𝗲 𝗦𝘁𝗼𝗿𝘆 𝗡𝗲𝘃𝗲𝗿 𝗧𝗼𝗹𝗱 𝘀𝗲𝗲𝘀 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝘃𝗶𝗲𝘄𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗺𝗶𝗱 𝗕𝗲𝗻 𝗔𝗳𝗳𝗹𝗲𝗰𝗸 𝗱𝗶𝘃𝗼𝗿𝗰𝗲 𝗻𝗲𝘄𝘀 (Daily Mail) 𝘈𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘓𝘶𝘮𝘪𝘯𝘢𝘵𝘦, 𝘛𝘩𝘦 𝘎𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘓𝘰𝘷𝘦 𝘚𝘵𝘰𝘳𝘺 𝘕𝘦𝘷𝘦𝘳 𝘛𝘰𝘭𝘥 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘢 3,000 𝘱𝘦𝘳𝘤𝘦𝘯𝘵 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘷𝘪𝘦𝘸𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘯 𝘵𝘩𝘦 24 𝘩𝘰𝘶𝘳𝘴 𝘢𝘧𝘵𝘦𝘳 𝘪𝘵 𝘸𝘢𝘴 𝘳𝘦𝘷𝘦𝘢𝘭𝘦𝘥 𝘵𝘩𝘢𝘵 𝘓𝘰𝘱𝘦𝘻 𝘧𝘪𝘭𝘦𝘥 𝘧𝘰𝘳 𝘥𝘪𝘷𝘰𝘳𝘤𝘦 𝘢𝘧𝘵𝘦𝘳 𝘵𝘸𝘰 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘮𝘢𝘳𝘳𝘪𝘢𝘨𝘦 https://lnkd.in/gXTXrCTg "𝗛𝗶𝗹𝗹𝗯𝗶𝗹𝗹𝘆 𝗘𝗹𝗲𝗴𝘆" 𝗿𝗼𝗰𝗸𝗲𝘁𝘀 𝘁𝗼 𝘁𝗼𝗽 𝗼𝗳 𝗯𝗲𝘀𝘁𝘀𝗲𝗹𝗹𝗲𝗿 𝗹𝗶𝘀𝘁 𝗮𝗳𝘁𝗲𝗿 𝗝𝗗 𝗩𝗮𝗻𝗰𝗲 𝗽𝗶𝗰𝗸𝗲𝗱 𝗮𝘀 𝗧𝗿𝘂𝗺𝗽'𝘀 𝗩𝗣 (CBS News) 𝘛𝘳𝘶𝘮𝘱'𝘴 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘵𝘰 𝘱𝘪𝘤𝘬 𝘝𝘢𝘯𝘤𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘢 𝘤𝘳𝘰𝘸𝘥 𝘰𝘧 𝘷𝘪𝘤𝘦 𝘱𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘩𝘰𝘱𝘦𝘧𝘶𝘭𝘴 𝘩𝘢𝘴 𝘢𝘭𝘴𝘰 𝘣𝘰𝘰𝘴𝘵𝘦𝘥 𝘷𝘪𝘦𝘸𝘦𝘳𝘴𝘩𝘪𝘱 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘪𝘭𝘮 𝘢𝘥𝘢𝘱𝘵𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 "𝘏𝘪𝘭𝘭𝘣𝘪𝘭𝘭𝘺 𝘌𝘭𝘦𝘨𝘺," 𝘸𝘪𝘵𝘩 𝘴𝘵𝘳𝘦𝘢𝘮𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘙𝘰𝘯 𝘏𝘰𝘸𝘢𝘳𝘥-𝘥𝘪𝘳𝘦𝘤𝘵𝘦𝘥 2020 𝘮𝘰𝘷𝘪𝘦 𝘴𝘶𝘳𝘨𝘪𝘯𝘨 1,180% 𝘰𝘯 𝘑𝘶𝘭𝘺 15, 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘧𝘪𝘳𝘮 𝘓𝘶𝘮𝘪𝘯𝘢𝘵𝘦 https://lnkd.in/gTrEpg8T ‘𝗥𝗶𝗻𝗴𝘀 𝗢𝗳 𝗣𝗼𝘄𝗲𝗿’ 𝗩𝗶𝗲𝘄𝗲𝗿𝘀𝗵𝗶𝗽 𝗜𝗻𝗱𝗶𝗰𝗮𝘁𝗲𝘀 𝗣𝗲𝗿𝗵𝗮𝗽𝘀 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗖𝗼𝗺𝗺𝗶𝘁 𝗧𝗼 𝗙𝗶𝘃𝗲 𝗦𝗲𝗮𝘀𝗼𝗻𝘀 (Forbes) 𝘛𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 𝘢𝘳𝘦 𝘱𝘭𝘢𝘪𝘯𝘭𝘺 𝘵𝘦𝘳𝘳𝘪𝘣𝘭𝘦. 𝘓𝘶𝘮𝘪𝘯𝘢𝘵𝘦, 𝘵𝘩𝘦 𝘧𝘪𝘳𝘮 𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘷𝘪𝘦𝘸𝘦𝘳𝘴𝘩𝘪𝘱, 𝘴𝘢𝘺𝘴 𝘵𝘩𝘢𝘵 𝘴𝘦𝘢𝘴𝘰𝘯 2 𝘥𝘦𝘣𝘶𝘵𝘦𝘥 𝘣𝘦𝘩𝘪𝘯𝘥 𝘕𝘦𝘵𝘧𝘭𝘪𝘹’𝘴 𝘞𝘰𝘳𝘴𝘵 𝘌𝘹 𝘌𝘷𝘦𝘳 𝘛𝘳𝘶𝘦 𝘊𝘳𝘪𝘮𝘦 𝘴𝘦𝘳𝘪𝘦𝘴 https://lnkd.in/g2EqZKec 𝗟𝗼𝘃𝗲 𝗜𝘀𝗹𝗮𝗻𝗱 𝗨𝗦𝗔 𝗠𝗮𝗱𝗲 𝗠𝗲 𝗕𝗲𝗹𝗶𝗲𝘃𝗲 𝗜𝗻 𝗟𝗼𝘃𝗲 𝗔𝗴𝗮𝗶𝗻 (TIME) 𝘐𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘯𝘦 𝘳𝘦𝘢𝘭𝘪𝘵𝘺 𝘴𝘦𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘢𝘵𝘪𝘰𝘯 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢𝘭𝘭 𝘴𝘵𝘳𝘦𝘢𝘮𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘥𝘢𝘵𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘓𝘶𝘮𝘪𝘯𝘢𝘵𝘦 https://lnkd.in/gvRFYZK7

A corner of entertainment often overlooked in year-end retrospectives is the performance of #standup #comedy specials and the power they hold to launch up-and-coming talent into stardom. In the present media landscape, Netflix holds the crown by a long shot for featuring the most #comedyspecials, having released 38 this year alone. (Second place is Prime Video with seven.) The consumption data provided by Luminate’s Streaming Viewership (M) yields valuable insight into the top performers of this media sector and is an invaluable tool to find the next breakout comedy star. Read more: https://lnkd.in/eiimnqmn

As we inch closer to the end of 2024, one trend we’ve continued to track at Luminate is the growth of non-English #music and the export power of ex-U.S. territories. One way to highlight the latter is by looking at trends in #streaming share based on artist country of origin. Through the first half of 2024, artists from countries like Mexico, Brazil and France grew their streaming share at the #global level the most. This development reflects a broader shift in the music landscape, where non-English-speaking regions are gaining influence. A key driver of Mexico’s growth is the Regional Mexican #subgenre, which is propelling Mexico’s presence on the global stage and is now the leading #Latin subgenre in the U.S. Artists like Peso Pluma, Fuerza Regida and others have played a major role in this surge, capturing the attention of #international audiences. Read more: https://lnkd.in/g4wqq7Xk

This summer saw AMC Networks ink a new deal licensing 13 titles to Netflix. This wasn’t a typical licensing deal, as many of these titles were already flagship series on AMC’s own paid streamer, #AMC+. When they arrived on #Netflix on August 19, the titles were given prominent AMC branding, a rare sight in Netflix’s UX. AMC hopes this move will ultimately drive viewers from Netflix’s massive subscriber base back to AMC+ for subsequent seasons, while the pact allows Netflix to offer subscribers quality premium titles without having to front production costs. It seems like a win-win, but what does the data show? Every show AMC licensed to Netflix saw increased viewership when it was licensed to the service. The Walking Dead: Daryl Dixon is a good example of this lift. In the zombie spinoff’s first week on Netflix, viewership increased by 1470%. Read more: https://lnkd.in/eqYHPBqA

This summer — forever to be remembered as “Brat Summer” — Sabrina Carpenter, Charli XCX and Chappell Roan hit the zeitgeist, and despite their unique sounds, all three women target very similar audiences. What we aim to understand through our data in Luminate’s Artist & Genre Tracker (collected in August 2024) is who their music resonates with as well as how their audiences differ. While Gen Z are Chappell Roan’s largest fan group at 51%, Millennials are Charli XCX’s largest fan group at 35% and Sabrina Carpenter has a strong mix of both groups with 31% Gen Z and 34% Millennial. Read more: https://lnkd.in/g6EBxzpX

We had a blast at our first-ever Brand Summit this week, featuring a special session with music legend Mary J. Blige. To learn more about how we help brands stay culturally connected, visit luminatedata.com/brands

Curious about the future of streaming? Join us for our upcoming webinar, "Streaming Hits or Misses: Was Big Spending Worth It?" on Thursday, October 17, 2024, at 3 p.m. EST / 12 p.m. PST. Industry experts Mark Hoebich (EVP, Luminate), Jimmy Doyle (Director, Film & TV), and Tyler Aquilina (Media Analyst, VIP+) will explore the evolving streaming landscape. Topics include: 🎦 Why legacy media companies are collaborating on joint streaming ventures 📊 Key data on content output, viewership, and subscriber behavior 📈 Analysis of Netflix’s market dominance 📺 Strategies to track and boost audience engagement Stay ahead in the streaming wars—register to attend today!