LPK

Is AI a powerful ally that can elevate human potential, or a looming threat to creativity itself? 🤖 Join us on 11/20 for virtual roundtable exploring the power—and potential pitfalls—of AI in branding. We’ll share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human. Register here: https://okt.to/ocmOrB

Gen-Z’s consumer power is rising, with their spending expected to reach $12 trillion by 2030. For brands looking to earn their trust, the key lies in building a clear, reliable and transparent brand experience that meets Gen-Z where they are today. LPK uncovers how brands need to shift their approach to resonate with Gen-Z’s expectations in order to build lasting, authentic trust. Click here to watch the roundtable recording: https://okt.to/oM9ObY

Congratulations to our partners at Blue Diamond Growers! Blue Diamond Thin Dipped Almonds was just crowned Best Packaged Snack of 2024 by First for Women Food Awards. 🏆

Consumers are loving the new look we conjured up in partnership with our friends at Hometown Food Company! 👻

LPK partnered with Hometown Foods to refresh Funfetti’s seasonal cake mixes and icings, delivering a year-round packaging system that stands out for every major holiday and season! 🎃 Through custom illustrations and character development, we crafted designs that excite kids, captivate consumers, and create memorable moments in the kitchen! Backed by deep consumer insights and trend analysis, Funfetti’s refreshed look ensures it remains the indisputable owner of fun. Thanks to our amazing partners at Hometown Food Company for trusting us to continue evolving the joy that Funfetti brings to consumers! Read the full case study here: https://lnkd.in/gbm-iwWP

We all know Gen Z holds brands to high standards—but what truly drives their critical view of companies? And how can brands authentically earn their trust? Join us this Tuesday, October 29th at noon ET for LPK’s virtual roundtable, where our experts unpack the values and expectations shaping Gen Z's loyalty. Discover strategies to build meaningful connections with this influential generation. Register here: https://okt.to/uCBD4U P.S. If you can’t make it, go ahead and register—we’ll send you the recap and recording!

What drives Gen Z's purchasing decisions? We recently spoke with Joseph Wood, a designer at LPK, who shared his insights on what matters most to him when purchasing products or grocery items. Joey embodies the values of many Gen Z shoppers: frugality, social consciousness, and a willingness to prioritize ethical and sustainable choices, even if it means sacrificing a bit of quality for cost-effectiveness. Curious to learn more about what motivates this generation’s buying habits? Join us for our virtual roundtable, Earning Gen Z’s Trust, on Tuesday, October 29th at 12 PM ET. Register here: https://okt.to/xZrLqf #genz #genzconsumers #genztrends

71% of Gen Z revealed they would still buy from competitors, even if they felt "loyal" to a particular brand. As Gen Z adults continue to gain purchasing power, brands are facing new challenges in building trust with these discerning, digital-first consumers. So how can companies create lasting loyalty and credibility with this generation? Join us on October 29th at 12 PM ET for a virtual roundtable on "Earning Gen Z's Trust." Our cultural strategy experts and Gen Z guest speakers will dive into how brands can cultivate meaningful connections with this socially conscious, tech-savvy generation. Register here: https://okt.to/JQGasS #genz #genztrends #genzconsumers #genzinsights

In today’s retail landscape, brands face the constant pressure of staying fresh for their retail customers while delighting consumers hungry for novelty and seasonal experiences. Funfetti, already a beloved icon, needed to maintain its playful dominance on the shelf while staying ahead of consumer demands. LPK partnered with Hometown Foods to refresh Funfetti’s seasonal cake mixes and icings, delivering a year-round packaging system that stands out for every major holiday and season. Through custom illustrations and character development, we crafted designs that excite kids, captivate consumers, and create memorable moments in the kitchen! Backed by deep consumer insights and trend analysis, Funfetti’s refreshed look ensures it remains the indisputable owner of fun. Thanks to our amazing partners at Hometown Food Company for trusting us to continue evolving the joy that Funfetti brings to consumers. 🎃 Read the full case study here: https://lnkd.in/gbm-iwWP

In the face of dupe culture, brands need to rethink how they win consumer loyalty. Our recent article highlights how name brands can gain back their edge on private-label competition. Showcase Unique Value: By demonstrating product innovation, quality, and benefits that resonate emotionally, brands can offer compelling reasons to choose their products over more affordable options. Leverage Innovation: Use R&D to tap into consumer desires and create unique offerings that stand out on the shelf. Design for Impact: Maintain a strong, consistent design system that builds memorability and differentiation. Create Exclusivity: Leverage limited-time offers and collaborations that private labels can't replicate. Read more: https://okt.to/FG4Env