Look Left Marketing

🔍 Deep insight 🔍 There’s gold in them there hills! Specifically in AI. Zohar Gilad, cofounder and CEO of our client Fast Simon, digs into the real value AI can offer ecommerce retailers in this Forbes Technology Council article. 

 🔍 Deep insight 🔍 How seriously are you taking third-party risk? Paul Paget, CEO of our client Black Kite, says it should be one of your organization’s top priorities. Learn more in his latest Fast Company article.

😎Cool client news 😎 Shut that access down! Active accounts of former employees are a huge security risk, and our client Savvy recently launched a solution to simplify automated offboarding. Get the scoop in this VMblog article. 

 🔨Client who nailed it 🔨 AI can be an enterprise goldmine or land mine. Naren Narendran, chief scientist for our client Aerospike, explains how to avoid common AI challenges in this BetaNews, Inc. Q&A with Ian Barker.

Media opportunities during an election require a lot of thought, preparation and hyper-focused judgment. Being 100% certain that moving forward makes sense doesn’t guarantee a perfect PR and marketing outcome — but the reward may be bigger than the potential risk. However, if there’s any doubt at all, pass and move on.

Pushing out product news the week before, the week of or the week after a presidential election should be avoided for two specific reasons. First, there will be a lot of noise to break through. Second, during such a divisive and emotionally charged election as this one, putting out a product could be seen as tone-deaf or insensitive.

 🔨Client who nailed it 🔨 Ferhat Dikbiyik, chief research and intelligence officer for our client Black Kite, was quoted in this SC Media article on last month’s cyberattack on Planned Parenthood.