We’re honored to announce that Leo Burnett offices worldwide have earned 3 Gold, 4 Silver, and 13 Bronze awards at the 2024 LIA - London International Awards. Among the Gold winners are Leo Burnett Chicago for the KFC "Fiiiiinger Lickin’ Good" campaign and The Leo Burnett Group Thailand for the "Girlfriend," "Daughter," "Boss," and “What The Fast!” campaigns for Krunsgri First Choice. We extend heartfelt congratulations to our talented teams and valued clients across the globe! 🔗 See the winning work: https://bit.ly/3U5H1pI
About us
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
- Website
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http://www.leoburnett.com
External link for Leo Burnett
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Public Company
- Specialties
- advertising, marketing, and branding
Locations
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Primary
35 W. Wacker Dr.
Chicago, Illinois 60601, US
Employees at Leo Burnett
Updates
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For nearly two decades, Steve Persico has been a creative force at Leo Burnett Canada, carving a path from unpaid intern to Co-Chief Creative Officer. In a world where agency hopping is the norm, Steve's loyalty has not only made him a fixture at Leo Burnett but has also shaped the agency’s award-winning legacy. In his recent interview with LBBonline - Little Black Book, Steve reflects on his passion for world-class creativity, the evolving ad industry, and his unrelenting drive to create his next “most significant ad.” 🔗 Read here: https://lnkd.in/gBNjgNGK
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We are incredibly proud to announce that we were awarded Grand Prix at the 2024 4A's Jay Chiat Awards for the “Subtitles” campaign developed in partnership with Visionworks of America. The first-of-its-kind campaign uses two action movie-inspired ads that cleverly test your vision to highlight the importance of eye health and encourage annual eye exams. “Subtitles” was also awarded a Gold in National Strategy, and Bronze in Healthcare Strategy. We’re also proud to share that Dunkin's "Winning A Heated Debate with Ice" campaign took home a Silver in National Strategy. The Jay Chiat Awards honors strategic excellence and celebrate the magic of strategy and the strategists behind some of the most memorable and impactful campaigns of the past year. https://lnkd.in/gN-PWU7F #creativeawards #creativeagency #jaychiatawards
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From shaking your coffee to tackling vision apathy – turning everyday moments into award-winning creative! Proud to celebrate the Advertising Research Foundation (ARF) David Ogilvy Awards 2024 wins for campaigns that prove the power of insights-driven advertising. 🏅🏅 “Winning A Heated Debate with Ice” for Dunkin' triumphed with two Gold awards in both the Food & Beverage and Retail & Restaurants categories. 🥈 “Subtitles” for Visionworks of America brought home a Silver in the Pharmaceuticals category. 🔗 View all the winners: https://bit.ly/4dxH30c #ARFOgilvys
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Having a cat is considered a labor of love by some, but proving that love can be a real “Meow-a-Thon.” How deep is your love for your feline friends? Enough to listen to the iconic Meow Mix jingle for a full 12 hours? 😼 The creative minds at Leo Burnett Canada have crafted “Meow-a-Thon”, a unique experience inviting you to earn cat food rewards while enjoying a 12-hour video of the nostalgic tune. The longer you listen, the more rewards you earn. "It’s an iconic, nostalgic brand asset which is being used in a way it never has before to create a new and different experience. And while the Meow-a-Thon is definitely a test of endurance, there’s lots of fun hidden throughout to keep your attention while you collect rewards,” - Kohl Forsberg, Executive Creative Director. 🔗 Read more: https://lnkd.in/ggRyi9na
Meow Mix Puts Cat Lovers to the Ultimate Test with 12 Hour Jingle | LBBOnline
lbbonline.com
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“As a Black kid growing up on the South Side, I have a unique experience and outlook on the world and people. I don’t exactly consider myself to be a ‘creative’ so most of my inspiration comes from life experience in Chicago.” – Chandler Gilbert Chandler Gilbert, senior account executive at Leo Burnett, recently spoke with LBBonline - Little Black Book for their Uprising Series about his unconventional career journey, the importance of learning and teaching, and his experience as a Fellow in this year’s 4A's Vanguard program. https://lnkd.in/gaKz7e9P #creativeagency #advertisingagency
Uprising: Chandler Gilbert Seeks Out the Unknown | LBBOnline
lbbonline.com
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To celebrate Hispanic Heritage Month, Campaign US asked Hispanic and Latine creatives from across the industry to share their favorite campaigns that they feel speak authentically to their culture. Our own Will Santos, associate creative director, Juan Pablo Camargo Villaseñor, SVP, strategy director and Arleenn Davó, SVP, strategy director were featured in the piece, sharing their favorite examples of culturally resonant ads. https://lnkd.in/ebaF6Raj #creativeagency
Hispanic creatives share their favorite culturally relevant campaigns
campaignlive.com
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Now introducing Leo Burnett Chicago’s latest collaboration: QDOBA’s Queso Apocalypto! 🌶️🔥 Crafted to meet the growing demand for bold flavors among Gen Z and millennials, this limited-time offering is QDOBA’s boldest and spiciest queso yet and just in time for National Queso Day. “Today’s market demands more than just advertisements; it requires innovative, engaging experiences that resonate with consumers,” said Brian Shembeda, EVP, Executive Creative Director at Leo Burnett. “For National Queso Day, we wanted to create something extraordinary. Queso Apocalypto is a bold, spicy alternative to QDOBA’s award-winning queso, designed to thrill and excite our loyal customer base.” https://lnkd.in/gZnjsxWH #creativecampaign #creativeagency
Leo Burnett and QDOBA Introduce the Brand's Spiciest Offering Yet | News | Leo Burnett
leoburnett.com
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In celebration of Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration NHTSA have partnered with Leo Burnett to deliver "Love Protects," a new Child Car Safety campaign educating parents on proper child car seat practices. "Nothing's better than being able to use creativity to inspire action where it matters most – where it just might save lives," says Aaron Pendleton, SVP Creative Director of Leo Burnett. "Through this campaign, we want to encourage parents to start thinking of one of their most routine tasks as an intentional act of love and protection." Watch the PSA ⬇️ #ChildPassengerSafetyWeek
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In new Campbell’s campaign, NFL stars Jason Kelce and Dexter Lawrence lend their hunkiness, humor and muscle to highlight the new bold, savory and spicy flavors of Chunky Soup! The ultimate nod to retro, the steamy spots feature bearskin rugs, tight shirts, plush robes, and a toll-free hotline. Dial 1-855-HOT-SOUP for a surprise serenade from Kelce himself. https://lnkd.in/gJxjZa3r
Jason Kelce Lies Fireside in Just a Robe for New Campbell's Chunky Commercial: 'Is It Hot in Here?' (Exclusive)
people.com