Le Truc

Each year, the Cannes Lions International Festival of Creativity showcases and sets the benchmark for creativity. But its origins can easily be blurred by all the distractions that are anything but that. 🦁 A highlight for Le Truc was our Cannes Lioness dinner, hosted by Carla Serrano & Julia Neumann. The idea is simple: a meeting of the minds (and bellies) of females in the industry who have contributed to the advertising industry in many great and different ways. Our dinner harks back to Cannes' creative roots, recognizing the strengths of fellow individuals. 👏 Thanks to all the incredible women who joined us in Cannes and claimed their seats at the table. Till next year and au revoir! #🏆 #CannesLions #LeTruc #marketing #events

Our very own monster Dustin Tomes along with our friends at Saatchi & Saatchi (We Are Saatchi) 'cleaned up' (pun intended!) at Cannes Lions International Festival of Creativity last week with 2x gold, 1x silver, 1x bronze and 3x shortlists for their work on ‘Gonna Need More Tide’ for Procter & Gamble, featured in Campaign US as one of the most awarded US campaigns 👹 #GonnaNeedMoreTide #CannesLions

Unlike Jerry Seinfeld’s film, this message IS brought to you by Pop-Tarts: Le Truc’s “Unfrosted” campaign for Pop-Tarts has been awarded bronze at the Cannes Lions International Festival of Creativity! Amazing things can happen when a world-famous comedian steals your clients IP and then you help them steal some back. https://lnkd.in/guaKAKAB Shoutout to our collaborators #PopTarts x Kellanova, Publicis Groupe, Netflix Marketing Partnerships, Furlined, Arcade Edit, Mophonics, Starcom, Weber Shandwick, GroupeConnect & Harbor Picture Company for the ultimate meeting of the minds.    And a huge shoutout to our friends at #PopTarts, Weber Shandwick and Publicis Groupe IAT team for their GRAND PRIX win for #PopTarts in the Brand Experience & Activation category.   #Cannes #CannesLions #Kellanova #PopTarts #JerrySeinfeld #Unfrosted

Our newly promoted monster, Jessie Chen shares her perspective on culturally relevant work in Campaign US. “I am moved by how the campaign rips apart these labels, humanizing women’s stories and celebrating their choices. In an era marked by rising Sinophobia in the western world, where these stereotypes and labels have taken an ugly turn, it’s a helpful reminder to humanize each other through our stories.” https://lnkd.in/eYHEMef4

No Pop-Tarts for you #Jerry Seinfeld! Check out our latest work for #PopTarts Kellanova and read more in Ad Age. “Our digital short is based on the true story of Jerry not asking for permission to create ‘Unfrosted,’ a movie not brought to you by Pop-Tarts. Having Seinfeld tell Pop-Tarts’ origination story is bigger than any branding opportunity we could have imagined, but hijacking his IP in return might just be the frosting on top"-Julia Neumann   #UNFROSTED Kellanova Netflix Nick Kaplan Ryan Chong Megan Bundy Taylor Nisbet Jessie Chen Jared Grant Jonathan L. Abigail O'Connor and many more!

Well said founding partner & CCO Mr. Andy Bird 👹 https://lnkd.in/eRNnhsi3

Hear more on our latest AI experimentation from monster Evan Schultz 👹 👏 https://lnkd.in/g8ya2MtJ

Check out our latest No Masters Class with IGNITE National & Gen Z trailblazer Mari Copeny 👏👏 https://lnkd.in/ecTweywc

Congrats to everyone at Publicis Groupe & Pfizer on today's Super Bowl debut! 👏 👏 Publicis Conseil, Prodigious Worldwide France, Publicis NY, CoLab, MSL (Global), PXP, Publicis Collective, Razorfish and all involved. https://lnkd.in/enVgATWD

Hear more from Arthur Sadoun, Carla Serrano & Andy Bird on our Wishes videos & fun experimenting with AI. Congrats to all the monsters that brought this to life! 👹 https://lnkd.in/enw6XP_Z