🔥 That's a wrap on Day 2 of Startup Tuneup! Here’s what went down in the afternoon:
Zak Kidd of AskHumans shared his tips on B2B sales:
💎 Uncover hidden gems: good ideas buried in bureaucracy or unshared can be game-changers
✍🏻Track EVERYTHING: processes you can measure are processes you can improve
🏅Founders OWN early sales—don’t delegate
💰Warm intros? Your conversion goldmine.
Craig Zingerline simplified early-stage startup success:
🚀 Validate your product & customers early
📈 Nail channel fit before expanding
🧐 Cut through the noise; focus on what’s real
❤️ Obsess over talking to customers
🛠️ Build a problem-solution-offer matrix
Andre L. discussed data rooms & diligence red flags:
✅ Prepare your data room early! Use tools like Google Drive, Dropbox, or DocSend.
📂 Must-haves: company docs, P&L, bank & CC statements, articles of incorporation, cap table
❌ Red flags: personal expenses on biz accounts, cash accounting, stagnant revenue, services businesses, low runway, contracts that do not match
Bianca Veltri explained customer discovery:
🤝 Find your ICP if you want to reach product market fit
✅ Do: get on face-to-face calls, engage with online communities, LISTEN to your customer challenges, map out 2-3 customer personas, create an MVP to validate your hypothesis, refine your product using customer feedback
❌ Don’t: Rely on surveys/polls, ask your family or friends, turn calls into sales pitches, cater to everyone, build a fully featured product, ignore or dismiss feedback
🤝🏻 Thanks to our partners Wilson Sonsini Goodrich & Rosati and Paddle for helping us put on great content for founders over the last two days!
For those who joined us, let us know what your favorite session was in the comments👇