Understanding venture debt covenants is crucial for any startup founder. 🚀💼 These “rules of engagement” can have a big impact on your company’s financial health, influencing everything from cash flow to operational flexibility. Before you sign on the dotted line, make sure you know what you're agreeing to—because breaching these covenants could lead to some tough consequences. It’s all about negotiating terms you can actually live with. 🤔 Want to dive deeper into this topic? Link to the article is in the first comment.👇 #VentureDebt #StartupFinance
Kruze Consulting
Accounting
San Francisco, California 3,902 followers
Kruze Consulting: the CPA for VC-backed startups; our clients have raised over $15B in funding.
About us
Kruze Consulting is a leading provider of accounting, finance, HR and tax consulting to seed and venture capital funded startups. Kruze’s clients have collectively raised over $15 billion in VC financing, and one to three of Kruze’s clients are acquired by larger companies every month. Kruze Consulting’s tax advisory work is reducing our clients' burn by over $10 million this year, and Kruze’s team recommends best in class financial and HR systems that help make data-driven startup founders more productive. What do Kruze Consult’s clients have to say? “We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.” Vivek Sodera Co-Founder @ Superhuman "I literally love the Kruze team. Every part of it. Everyone on the Kruze team cared deeply about our success. Kruze helped us all the way through our journey - from our seed round to our A to our eventual acquisition by a public company. Real professional tax and due diligence advisory made all the difference. I highly recommend startups choose Kruze for the consulting you’ll need as you raise venture capital, grow and get ready for a big exit." Omar Tawakol Founder & CEO at Voicea, acquired by Cisco What makes Kruze Consulting different? • 100% focused on startups • Trusted by top VCs to manage their portfolio companies’ finances • Low-cost, high quality leader • Books, taxes, CFO and controller services, HR consulting, systems set up and more • Inc 5000 fastest growing private company 2 years in a row Kruze knows how to de-risk your startup’s next venture capital round. Get in touch today to see if we can help you on your startup's journey!
- Website
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https://kruzeconsulting.com/
External link for Kruze Consulting
- Industry
- Accounting
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Accounting, Finance, Human Resources, Startups, Financial Modeling, Taxes, 409A Valuation, and Billpay
Locations
Employees at Kruze Consulting
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Scott Orn, CFA
Startup Accounting & Taxes at Kruze Consulting
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Bill Hollowsky
Vice President at Kruze Consulting - Startup Accounting, Tax, Finance & HR
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Matt Ziser
Vice President Business Operations at Kruze Consulting
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Kerri Wolff
Onboarding Manager | Startup Accounting & Tax | CPA Candidate
Updates
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🚀 Maximize Your Startup's Exit: Insider Secrets to 2X Your Acquisition Odds! 💰 Thinking about selling your startup? Our comprehensive guide reveals why Kruze Consulting clients are 2x as likely to get acquired vs. the typical startup. Here's what you need to know: Key Insights: - M&A is 110x more likely than an IPO for startups - Start preparing 18 months before your target sale date - Prepare for intense due diligence with our comprehensive checklist These are just a few reasons why Kruze Consulting clients have doubled the acquisition success rate. Don't leave money on the table! 💰 Get our expert advice and set your startup up for a smooth, profitable exit! 👉 https://lnkd.in/g3HqZjAV
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🏆 Attention Startup Founders: Understand CAPEX, Nail Your Financials 📈 With over 800 startup clients who've collectively raised $15B+, we've seen how crucial CAPEX knowledge is for financial accuracy and investor communication. Key takeaway: CAPEX impacts your balance sheet, not your income statement. Get this right to represent your startup's finances correctly. Ready to clarify CAPEX? Check out Scott Orn, CFA's original post for a link to our comprehensive guide. #VentureCapital
🔍 Founders, What You Need to Know About CAPEX 🚀 Listen up, startup leaders. Let's talk Capital Expenditures (CAPEX). This isn't just big company jargon. It's basic startup finance knowledge. Here's why CAPEX matters for you: - It's not a regular expense - it's an investment in your future - CAPEX impacts your balance sheet, not your income statement - It's crucial for hardware and manufacturing startups - VCs scrutinize your CAPEX strategy Get this wrong, and you could misrepresent your financial health. Get it right, and you're setting up for long-term success. Bottom line: Understanding CAPEX is non-negotiable for founders. Are you on top of your capital expenditure strategy? #StartupFinance #CAPEX #VentureCapital #FounderTips
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Attention startup founders! 🚀📊 Preparing for your final VC meeting? We've got you covered. Our COO, Scott Orn, has shared some game-changing tips based on our experience with 1000+ startups that have raised over $15 billion in VC funding. Key points: - Project quiet confidence - Know your audience - Stick to your script Don't miss the full article - link in Scott Orn, CFA's original post! #VCFunding
🚀 Founders: Nail Your Final VC Meeting with These Pro Tips! 🚀 The final VC meeting is like the boss level in a video game. You're so close, but it's not over yet! Here's how to ace it: 1- Project quiet confidence - engage, don't just present 2- Know your audience - understand each partner's role 3- Be polite - you wouldn’t interrupt a sales prospect, so… 4- Plan for skeptics - there's always one! 5- Educate - be ready to explain your market 6- Financials matter - show you know your key metrics 7- Balance projections - realistic, yet exciting 8- Don't bash competitors - it's a small world 9- Pro-rata questions? Great sign! 10- Stick to your script - don't wing it Remember: Show them you're ready to take this all the way to IPO. That's the confidence they want to see. Practice makes perfect. Treat this like the final level - you're almost there! What's your top tip for VC meetings? Share below! 👇
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💡 Unlock the Power of VC Communication! 🚀 Ever wondered why some startups thrive while others struggle? The secret might be simpler than you think: ✉️ Regular investor updates 📊 Transparent financials 🎭 Sharing both wins AND losses Don't be afraid to spill the beans on the tough stuff. Your VCs have seen it all before! Remember: Bad news builds credibility. Good communication builds success. Ready to level up your VC relationship? Check out our latest blog post for the full scoop! 👇 🔗 Read the full article here: https://lnkd.in/gZsYP644 Learn how to make the most of your VC's time, money, and wisdom with our comprehensive guide to high-quality investor communication. Don't miss out on this valuable advice! #StartupSuccess
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🚀 Attention Startup Founders and CFOs! 🚀 At Kruze Consulting, we've helped over 1000 startups navigate their financial journey. One tool we always emphasize? The income statement. Here's why it's a game-changer: 📈 It tracks your growth trajectory 🔍 It uncovers operational insights 💰 It speaks volumes to potential investors Whether you've raised your first million or your fifteenth, a well-managed income statement is crucial for your next stage of growth. Don't miss out on this valuable resource! Check out our Founder/CEO Vanessa Kruze, CPA's original post for more details and a link to our comprehensive guide. #StartupFinance
🔍 Founders, Are You Overlooking This Crucial Financial Tool? I've seen it time and time again: startups focusing solely on their burn rate and runway, while missing out on the goldmine of insights an income statement can provide. Here's why your startup NEEDS an income statement: 1️⃣ It's your financial health check-up - Get a clear overview of your startup's financial condition - Track your revenue trajectory (even if profits aren't there yet) 2️⃣ Expense management made easy - Identify where to allocate resources - Spot areas where costs can be cut 3️⃣ Fundraising secret weapon - VCs look for specific metrics - this is where they live! - Helps predict future profitability (crucial for investors) 4️⃣ Operational efficiency insights - Compare your performance to similar startups - Understand how well you're managing expenses Pro Tip: Learn to analyze your income statement using both horizontal (trends over time) and vertical (proportion of expenses) methods. These techniques can uncover patterns that drive strategic decisions. Remember, whether you're a tech startup with high fixed assets or a retail startup managing inventory, your income statement tells a unique story. Make sure you're reading it right! #StartupFinance
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🔍 Reconciling your accounting software against your bank statements might seem routine, but it's absolutely crucial. Missing transactions? Incorrect entries? These can spell big trouble for your startup if left unchecked. Regular reconciliation isn't just about catching mistakes—it's about safeguarding your financial health and preventing fraud. At Kruze Consulting, we've developed tools like Kruze Keeper to streamline this process, ensuring nothing slips through the cracks. Don’t leave your finances to chance. Make reconciliation a priority every month. #StartupFinance #AccountingTips
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Unlock Hidden Liquidity: The Power of Secondary Stock Sales 💰🚀 Struggling to turn startup paper into real money before an IPO? Enter the secondary market – a game-changer for founders, employees, and early investors. But here's the kicker: Your financials matter. A lot. 📊 Strong numbers don't just impress VCs. They're your golden ticket in the secondary market too. Why? Because buyers want confidence. And nothing speaks louder than rock-solid financials. But it's not all sunshine and rainbows: - Too many insider sales? Red flag alert. 🚩 - Valuation ripple effects? Probably! - Investor relations? Handle with kid gloves. 🤝 Ready to master the secondary sales dance? Dive into our latest blog for the full scoop on navigating this complex (but potentially lucrative) landscape. The link is in the first comment. #StartupFinance #VentureCapital
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🚀 Attention Startup Founders: Mastering Pro Rata Rights 📊 At Kruze, we've helped over 1000 startups navigate the complexities of funding. One often overlooked aspect? Pro rata rights. Why it's crucial: - It honors early investors' faith in you 🤝 - It can lead to more stable funding rounds 💰 - It helps maintain a balanced cap table 📈 Our COO, Scott Orn, breaks it down in his latest article. Don't miss out on this valuable insight! Link to the full article in the first comment of Scott Orn, CFA's original post. #StartupFunding
🚀 Founders, Are You Giving Your Seed Investors a Fair Shot? 🚀 Let's talk about pro rata rights and why they're crucial for your early backers. Here's the deal: - Seed investors take massive risks on unproven startups - They face high loss rates, betting on potential over proof - Pro rata rights let them double down on winners Why should you care? 1. It's fair - They believed in you first 2. It's smart - Aligned investors for the long haul 3. It's strategic - Balanced cap table, smoother future rounds Remember, your seed investors aren't just writing checks. They're betting their fund's future on your success. So next time you're negotiating terms, consider the power of pro rata. It might just be the key to building lasting partnerships that fuel your growth. Thoughts? Let's discuss in the comments! #StartupFunding #VentureCapital
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🚀 Attention startup founders: Are you optimizing your working capital? 💼 At Kruze, we've helped over 1000 startups manage their finances, and we can't stress enough how crucial this often-overlooked aspect is. Working capital isn't just an accounting term - it can: - Significantly impact your burn rate - Affect your exit valuation - Surprise first-time founders Want to learn more? Our VP of Financial Strategy, Healy Jones, has shared some valuable insights. Check out the link in his original post! #StartupFinance
💡 Working Capital: The Hidden Cash Flow Driver for Startups 💡 Founders, are you overlooking a crucial aspect of your startup's financial health? Working capital isn't just a boring accounting term - it can significantly impact your burn rate and even affect your exit valuation. Here's why it matters: ✅ It's the difference between when you get paid and when you pay expenses ✅ Positive working capital can help reduce your burn rate ✅ It can surprise first-time founders who focus solely on the income statement During an exit, working capital fluctuations can dramatically impact returns to investors and founders. I've advised several clients on this very issue during acquisitions. Key takeaways: +Understand your working capital position +Implement strategies to optimize receivables and payables +Don't ignore its impact on your cash burn and valuation Are you actively managing your startup's working capital? Share your experiences below! #StartupFinance #WorkingCapital
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