Keystone Click

Interested in getting your fan base excited? At Keystone Click, we're passionate about sports, and we're also passionate about delivering our clients goal-driven marketing solutions. Visit our website or contact us today to work with our team! https://bit.ly/3vDGFZA #KeystoneClick #DigitalMarketing #WebDesign #b2bmarketing

At Keystone Click we’re committed to getting a little bit better, every single day. That looks like attending webinars, taking courses and teaching the rest of the team what we’ve learned. But you can’t get better without looking at where you’ve been. Every quarter we take some time to reflect on what we’ve done well and where we need some improvement. In that spirit, here are 5 things you’ve had the chance to learn from us in the last year's webinars: 1. The B2B Customer Journey: the process of moving prospects through the stages of the sales funnel to become customers 2. Understanding the customer journey helps you develop strategies to meet their needs 3. Blogs and infographics are perfect content modes for the Awareness stage of the customer journey 4. During the Experience stage of the customer journey, you should collect feedback and leverage it to continuously enhance the overall customer experience 5. You build brand advocates by nurturing client relationships Find all the recaps on our website. · · · #b2bmarketing #customerexperience #KeystoneClick

If your marketing team isn’t creating dedicated landing pages for campaigns, you’re leaving money on the table - especially if you’re a manufacturing company. The good news is, if you have one or two solid landing page templates, creating a new one isn’t too hard or time-consuming. Check out these best practices to get your templates set up now: 1. Write an impactful headline 2. Make text easy to scan 3. Focus on benefits, not features 4. Include social proof 5. Have a clear call-to-action 6. Have your lead form above the fold 7. Use RELEVANT imagery 8. Don’t overcomplicate it For custom marketing campaigns that turn your prospects into leads, visit our website: https://bit.ly/3H7Z5J0 · · · #LandingPageDesign #ManufacturingMarketing #KeystoneClick

Struggling to see real growth from your digital marketing efforts? You’re not alone—many small businesses struggle to see a return on their investment. To effectively measure the ROI in digital marketing, consider these steps: 1. Define clear objectives for your digital campaigns from the start. 2. Establish metrics that will accurately assess these objectives. 3. Choose the right digital marketing tools for precise tracking. 4. Maintain consistency in how you apply and analyze these metrics. 5. Match your strategies to different phases of the customer journey. 6. Calculate and track the customer lifetime value for long-term insights. 7. Always keep communication channels open for feedback and adjustments. Need more in-depth help? Let’s chat: https://bit.ly/466hwrp · · · #DigitalMarketing #MarketingStrategy #BusinessGrowth #KeystoneClick

What does scaling your business mean for your expertly crafted branding? Scroll below, or find more resources on our website: https://bit.ly/3NOtMXg · · · #DigitalBranding #DigitalMarketing #Branding #KeystoneClick

Though trends move quickly, your branding shouldn’t evolve much year-to-year. Being sick of your color palette doesn’t mean your audience is. Here’s a tip: remember that you’re dealing with your branding every single day, for the majority of the hours that you’re awake. That’s a lot more touchpoints than your customers have. Why does that matter? Because your audience has fewer touchpoints than you do, they’ll tire of your branding at a much slower rate. To learn whether a rebrand fits into your next marketing strategy, click here: https://bit.ly/3LcwuEK · · · #rebrand #smallbusinessmarketing #KeystoneClick

Do you know the difference between your IRL competitors and your search competitors? If you answered no, we’ve got the blog for you: https://bit.ly/4aFk9Tm · · · #CompetitiveAnalysis #SEOCompetitors #KeywordCompetition #DigitalMarketing #KeystoneClick

One of the things we find most often with our clients is that they don’t necessarily understand their competitors as well as they think they do. Check out some common competitor misunderstandings we covered in last week’s webinar. Plus, some free tools to get your competitive research started. See how we can help you with in-depth research that leads to a comprehensive marketing strategy here: https://bit.ly/4eijVns · · · #MarketResearch #CompetitveResearch #CompetitorResearch #KeystoneClick

Staying ahead in digital marketing means keeping an eye on the trends. Want to know what the team at Keystone Click is watching? These are what we think will shape the future of strategic digital marketing for business growth. - Personalization at Scale: In 2024, marketing is getting personal. Tailoring content to individual preferences isn’t just nice to have, it’s a must. - AI and Automation: AI isn't just a buzzword; it's revolutionizing how we market. From customer insights to automated campaigns, AI is here to stay. - Voice Search Optimization: With the rise of smart speakers, optimizing for voice search is becoming crucial. Are you ready to be heard? - Video Content Dominance: Video content continues to reign supreme in engaging audiences. If you're not using video yet, you're missing out! - Interactive Content: Engage your audience with content they can interact with. Think quizzes, polls, and immersive experiences. - Influencer Marketing Evolution: It's not just about celebrities anymore. Micro-influencers with niche audiences can bring incredible value. - Mobile-First Approach: With mobile usage soaring, a mobile-first strategy is no longer optional. It's time to think small screens first. - Sustainability and Social Responsibility: Consumers are choosing brands that align with their values. Is your brand making a positive impact? - Omnichannel Marketing: Seamless experience across all platforms isn’t just convenient, it’s expected. Are you everywhere your customers are? Are you ready to ride the wave of change? Leave a comment below to let us know what you're focusing on in the second half of 2024. · · · #DigitalMarketing #MarketingTrends #MarketingStrategy #BusinessGrowth #KeystoneClick

Check out the top 3 characteristics manufacturers look for in vendors: 1. Provides innovative solutions 2. Responds quickly 3. High-quality products Find more: https://bit.ly/4aLbaB7 · · · #manufacturingmarketing #manufacturing #KeystoneClick