KERV Interactive

KERV is heading to Advertising Week in NYC! 🗽 We’re gearing up for an exciting week filled with creative inspiration, impactful conversations, and valuable networking opportunities. Stay tuned for our highlights and key takeaways throughout the week. If you’re attending and want to connect, we’d love to meet up! Let’s make it happen: 🔗 https://lnkd.in/ewft4B7J

Join us on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟵, during 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗪𝗲𝗲𝗸 𝗶𝗻 𝗡𝗬𝗖 for Best of the Badass Bosses. This event will feature trailblazing executives who have redefined success through bold strategies, resilience, and fearless leadership. Hear their career-defining insights and personal stories, and gain valuable takeaways on leading with purpose. After the panel, you’ll have the opportunity to connect with the panelists and other 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗛𝗼𝘀𝘁 𝗠𝗲𝗻𝘁𝗼𝗿𝘀 over lunch for deeper conversations and networking: Lois Castillo, Head of Diversity, Equity & Inclusion, Basis Technologies Aubriana Lopez, Head of Data – Global Product Marketing, Samsung Ads Cris Rallo, Vice President of Sales, Paramount Advertising Gillian Rudich, VP, Strategic Partnerships, TransUnion Nidia S., Vice President, Sales Marketing, SiriusXM Media Teresa Taveras, Senior Vice President, Customer Engagement, Mediaocean Nina Vaca, Founder, Chairman & CEO, Pinnacle Group Don’t miss out on this chance to engage with leaders who are shaping the future of our industry! 𝗡𝗼𝘁𝗲: 𝗔𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗪𝗲𝗲𝗸 𝗽𝗮𝘀𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗮𝗰𝗰𝗲𝘀𝘀—𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝗦𝗵𝗲 𝗥𝘂𝗻𝘀 𝗜𝘁 𝘁𝗶𝗰𝗸𝗲𝘁 𝗻𝗼𝘄. https://lnkd.in/ewuvqgv9 #SheRunsIt #BadassBosses #Leadership #Advertising #NYC #AdvertisingWeek TelevisaUnivision TransUnion KERV Interactive Channel Factory UM Worldwide

Paramount’s contextual proposition unlocks key brand moments during shows and allows marketers to deliver scalable, context-driven and highly relevant ads that enhances viewer engagement and in turn, supercharges effectiveness. An evolution of Paramount’s CTV advertising opportunities in partnership with KERV Interactive, introducing the contextual advertising offerings: Pause to Shop, Own the Moment and Contextual Ads Marika Roque, Chief Innovation Office, KERV said: "KERV’s industry-leading AI empowers Paramount ANZ to identify the most contextually relevant, shoppable moments across vast hours of content, seamlessly matching them with the best brand experience. Optimizing for relevancy - of both the ad and the content surrounding it - we ensure that each moment resonates with consumers for maximum impact. As we evolve our infrastructure together, these experiences will be delivered in a fully automated, scalable way—elevating both efficiency and effectiveness." After the successful global, proof-of-concept pilot for Shoppable TV earlier this year, KERV and Paramount ANZ are scaling this CTV advertising opportunity across key tentpole programming inclusive of Australian Survivor and MasterChef Australia. Providing deeper utility for viewers, the Pause to Shop advertising experience will allow advertisers to convert brand fame delivered through alignment with Paramount’s key tentpole programming into contextually relevant product discovery fueling sales outcomes. Own the Moment, powered by Paramount's partnership with KERV, is the next premium CTV ad experience giving advertisers the unique ability to claim and enhance key contextual moments within Paramount’s popular programs allowing brands to align their messaging with scenes that evoke the desired emotional connection, pulling these program moments into the first ad-in break, accompanied by a shoppable brand opportunity that dynamically matches the in-show moments to the advertiser's products or services Incrementally a scalable, contextual ad podding opportunity will be made available to advertisers that delivers highly relevant, ads to a marketers' desired audience when they're primed to pay attention, maximising effectiveness. Read more about Paramount’s Premium Digital Proposition here 🔗 https://lnkd.in/gHu_kVcU Talk to your Paramount ANZ sales rep to find out more about these digital advertising solutions. #CTV #ShoppableMedia #Advertising #ContextualTargeting #DigitalMarketing

Paramount Australia is a market leader in advertising excellence and innovation with the growth of contextual Connected TV (CTV) advertising opportunities, sophisticated data partnerships, targeted audience profiles, as well as powerful data-informed advertising solutions and tools, to drive meaningful brand and business outcomes. Paramount’s CTV contextual advertising opportunities are expanding with key partner KERV Interactive, introducing Pause to Shop and Own the Moment. And social and vertical video solutions, in partnership with Innovid, will now give advertisers without a brand TVC, the ability to maximise existing social media and vertical video creative assets, to create a premium CTV ad. Shani Kugenthiran, Digital Advertising Strategy and Product Director, Paramount Australia said: “By leveraging cutting-edge contextual and interactive solutions, we’re providing advertisers with unparalleled opportunities to engage audiences in meaningful and impactful ways that drive real business outcomes.” Three new premium data partners are joining Paramount to support diverse advertiser needs across various sectors and Paramount’s first-party data points have also been harnessed to curate 80 premium, off-the-shelf audiences called Paramount Personas, also enriched with insights from the premium data partners. Diane Ho, Digital Advertising Director, Paramount Australia said: “Our expanded suite of contextual and data-driven solutions empowers advertisers to connect with audiences more meaningfully and effectively." Read more about Paramount's Premium Digital Proposition here 🔗 https://lnkd.in/gHu_kVcU #ParamountANZSales #Network10