KARLA OTTO

#NYFW tripled its Earned Media Value (EMV) this season, boosted by powerful presentations, political discourse and renewed market optimism. The week saw a 208% surge in online visibility, generating a total of $132M EMV, according to data from our partners at Lefty. What strategies did brands adopt this season to boost visibility? And who are the emerging influencers to keep on your radar? We reveal all in our newsletter.

Ahead of Aaron Esh’s London Fashion Week presentation the designer and Katy England sat down with British Vogue to discuss the making of the brand’s SS25 collection. | Communications | https://lnkd.in/e9WWjFeG

We are thrilled to be included in The PR Net 100 for 2024. This recognition highlights our commitment to driving innovation, creativity, and excellence in the PR and marketing space, and we’re proud of our dedicated team who make it all possible. A huge thank you to The PR Net and the incredible panel of industry experts for this honour. Read more here: https://lnkd.in/eZjYCcDZ   #KarlaOtto #ThePRNet100

Luca Guadagnino featured on the cover of door La Repubblica's September Issue out tomorrow.

An ode to the Mediterranean lifestyle coming directly from Belgium: LE RUB founders, Raf and Kim, speak to WWD on the brand’s mission to make sun protection a little bit cooler. https://lnkd.in/e4zyfaQq

This summer provided a melting pot of viral moments and innovative marketing strategies. What have you missed? 'Brat Summer' and 'Demure' became day-to-day phrases in the consumer lexicon, inevitably winding their way into brand communications, while the Paris 2024 Olympics captivated global audiences, bringing sporting firsts alongside new social media icons. Gen Z’s renewed appreciation for the tangible world translated into new print formats, and a surge in branded beach pop-ups further defined the season’s hospitality landscape. Interested in learning more? Unveil our essential guide to what shaped the summer of 2024 in our newsletter.

We are pleased to announce that KITTEN PRODUCTION, an agency specialising in the production of stills, motion and digital content for luxury and fashion brands, joins us and our partners at The Independents Group.

Balmain launches Balmain Beauty with its first beauty creation, a collection of eight luxury fragrances, ‘Les Etérnels de Balmain’, inspired by Pierre Balmain’s Parisian legacy and Olivier Rousteing’s modern influence on fashion, and now beauty.   Olivier Rousteing has been the lead architect of Balmain Beauty from inception, and in every aspect of creation. He studied perfumery, learning the creation process through hands-on training. After consulting Balmain’s storied archives, he handpicked four of Balmain’s legacy scents to be reinvented for the modern era: Vent Vert, Ivoire, Ébène, and Carbone. Four new fragrances complete the collection: Sel d’Ambre, Rouge, Bronze, and Bleu Infini.   Balmain Beauty is now represented by Karla Otto communications and media relations in the UK, EMEA and NOAM.   #KarlaOtto #BalmainBeauty #Newclient

The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Data from our partner Lefty reveals that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined. What were the moments that will go down in Olympic history? We reveal all in our newsletter. Subscribe now and be the first to know key data and insights from global cultural events.

Could luxury brands start hosting TEDTalks? In an era when consumers are increasingly looking for honesty and to connect on a deeper level, the format could do wonders for brands across the luxury sector. We reveal why in our newsletter.