K4 Family Investments

For over two decades, we built, ran and invested in consumer goods and services companies globally. We now leverage that experience by investing in disruptive consumer brands and by supporting their founders in scaling and successfully monetizing their businesses. Our focus is on brands and companies backing macro trends such as better-for-you food and beverages with improved nutritional credentials, plant-based protein alternatives with reduced carbon foot print, direct-to-consumer businesses that leverage consumer engagement and involvement in order to drive growth and innovation, and products and services that redefine existing categories or create new ones. We strongly believe that backing brands and businesses with a positive impact on their communities and on the planet is the right way to invest and to deliver superior social and financial returns. Representative investments include The Collaborative, Project Pollo, CookUnity, Hydrant, Credo Foods, Front of the Pack, Havens Kitchen, Kinder‘s BBQ, Super Coffee, Lobos 1707, Too Good To Go, Onda and Material Bank.

Industry

Investment Management

Company size

2-10 employees

Headquarters

Miami

Type

Privately Held

Founded

2020