Jump Associates

Jump Associates

Business Consulting and Services

San Mateo, CA 8,862 followers

We work with the world's most admired companies to solve their most difficult growth challenges.

About us

Jump Associates is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies to solve their most pressing growth challenges. Over the last twenty-five years, Jump has partnered with companies like Google, Nike, Samsung, Target and Virgin. In a world that’s mired in yesterday’s data, we use a future focused approach to help these firms grow in times of dramatic change.

Website
http://jumpassociates.com
Industry
Business Consulting and Services
Company size
11-50 employees
Headquarters
San Mateo, CA
Type
Privately Held
Founded
1998
Specialties
New Business Creation, Innovation Strategy, Business Model Innovation, New Venture Pilots, Management Consulting, Insights, Innovation, Strategy, Empathy, Design Thinking, Strategy Consulting, Innovation Consulting, Training, Strategy Sessions, Consumer Insights, Insights, Customer Insights, Business Strategy, and Purpose and Values Definition

Locations

Employees at Jump Associates

Updates

  • View organization page for Jump Associates, graphic

    8,862 followers

    A HUGE congratulations to Ben and Ashli on driving long-term value and growth through their commitment to their purpose, along with many other things. It is great to see the impact strong purpose work has on business performance. Keep up the good work Benjamin Rosenthal and Ashli Blumenfeld!

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    3,721 followers

    ⭐ Exciting news! ⭐ Ernst & Young LLP (EY US) has announced that Standard Meat Company Co-Presidents Benjamin Rosenthal and Ashli Blumenfeld have been named Entrepreneur Of The Year® 2024 Southwest Award winners. 🎉 Entrepreneur Of The Year is the preeminent competitive awards program for entrepreneurs and leaders of high-growth companies! Rosenthal and Blumenfeld were selected by an independent judging panel made up of previous award winners, leading CEOs and other business leaders. Candidates were evaluated based on their ability to create long-term value through entrepreneurial spirit, commitment to purpose, and the demonstration of growth and substantial impact, among other key indicators. Join us in congratulating our incredible leaders! #EntrepreneurOfTheYear #StandardMeatCompany #SMC #FortWorthBusiness #TexasBusiness #ProteinProcessing

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    8,862 followers

    Tech companies are beginning to push the boundaries of innovation in a way they haven’t for decades. But leaders are missing the mark if they think it's just technology challenges they need to solve. “That’s because tech problems are never just tech problems—they’re also technology adoption problems. Without adoption, all you’ve got is a cool new thing that no one wants.” - Dev Patnaik In his latest Forbes article, @Dev Patnaik dives into why it takes more than just tech innovation to make a product stick. A focus on a blend of innovation and customer preferences is essential in forming an effective strategy.

    The new CEO of GM’s autonomous vehicle maker Cruise has no experience in the auto industry and knows far more about video gaming than selling cars. And he’s an excellent pick for the job. We’re entering an era in which tech companies are pushing the boundaries on innovation in a way we haven’t seen in decades. The past few years have seen the rise of generative AI, autonomous vehicles, and advances in renewable energy tech like electric car batteries and solar panels. And with this comes making sure to have tech expertise in their C-suite. In my latest Forbes article, I dive into why it’s not enough for tech companies to just focus on innovation to win the game, they also need to meet customers where they are and demonstrate a deep care for what the customer wants. Leaders are missing a crucial piece of the puzzle if they think that solving technology challenges is sufficient for success. That’s because tech problems are never just tech problems—they’re also technology adoption problems. Without adoption, all you’ve got is a cool new thing that no one wants. It’s vital to pay careful attention to how customers and society at large feel about an innovation and to then tailor products and services that meet people where they are, rather than where you want them to be. Those who hyper focus on their tech and where it can go next without simultaneously thinking about their customers’ preferences are in for a rude awakening when no one wants their products. https://lnkd.in/gRsYNBg2

    Tech Firms Are Solving Hard Problems Again. But They Risk Missing Something Even Harder—Getting Customers on Board. - Jump

    Tech Firms Are Solving Hard Problems Again. But They Risk Missing Something Even Harder—Getting Customers on Board. - Jump

    jumpassociates.com

  • View organization page for Jump Associates, graphic

    8,862 followers

    “There seems to be something really interesting with the way Apple is getting involved [in the AI race]. We're learning a few things from them, mainly that it's about one: focusing that strategy around what your strengths are and two: focusing it on key business challenges.” - Dev Patnaik Dev Patnaik and Michelle Loret de Mola discuss what every leader can take way from Apple’s approach to AI on the Jump Podcast this week. Business leaders are scrambling to respond to the quick rise of AI. Some leaders are procrastinating while others are betting the house. Many scattershot solutions in the hopes that one sticks. And then you have Apple. Companies can take a page from Apple’s book on how to get in the game with AI. First, take advantage of strengths and capabilities to craft a unique and effective AI strategy. 1.     Take advantage of strong products and services you already have. • Apple integrated AI into MacOS and iOS, making it accessible to everyone holding an iPhone. 2.     Prioritize user experience.  • Tim Cook says the goal is to make “your most personal products even more useful and delightful.” • The system will summarize, prioritize, and rewrite messages and emails. 3.     Design proprietary software to get ahead of competitors. • Unlike other companies adopting AI, Apple prevented dependency on chipmakers like Nvidia. 4.     Differentiate by showing you care about your consumer’s concerns.  • Apple focused the majority of its presentation on how consumer data will be protected. Second, use AI to solve your most pressing strategic challenges. Apple has been struggling with stagnant iPhone prices, lack of consumer connection outside of screens, retention of technical talent, and support from public markets. The company’s AI strategy tackles each of these problems. 🔗 Spotify --> https://lnkd.in/g_DQDQt5 🔗 Apple --> https://lnkd.in/gxkvGkXW #innovation #AI #AIconference #Apple #AIstrategy #businesschallenges

    A Real Approach to Artificial Intelligence

    A Real Approach to Artificial Intelligence

    https://spotify.com

  • View organization page for Jump Associates, graphic

    8,862 followers

    We're thrilled to announce that Jean Oelwang—a Collaborations Architect, founding CEO of Virgin Unite, and former joint CEO of Virgin Mobile in Australia—will be joining us at the #JumpOffsite2024 in September! As many of us know, it's not a leader's technical skills or experiences that matter most, but their ability to partner: to forge deep connections. Partnering is a refreshing antidote to a disconnected and divided world. It is the answer to how we can increase depth and meaning in all of our most important relationships. Over the last 20 years, Jean has worked with some of the world's greatest partnerships like Richard Branson and Peter Gabriel, Archbishop Desmond and Leah Tutu, Jimmy and Rosalynn Carter, Ben and Jerry, and the co-founders of Airbnb. Jean covers the core principles that weave through these extraordinary partnerships in her book #Partnering. These principles are common to meaningful partnerships of all types: friends, family, business, and romantic. They are also at the center of most great human collaborations, like closing the ozone hole and ending apartheid in South Africa. Jean is also drawing from her experience around the world. She spent 17 years helping lead mobile phone companies in South Africa, Colombia, Bulgaria, Singapore, Hong Kong, Australia, and the US. She co-founded the not-for-profit Plus Wonder to spark more meaningful deep connections and collaborations in the world. We can't wait to dig in more with Jean at the Jump Offsite! #JumpOffsite2024 #Leadership #FutureFocused #Strategy #Innovation #Partnerships

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    8,862 followers

    "Apple’s first big foray into AI is table stakes compared to what it could do in the years ahead. But the important thing is that—rather than procrastinate, get distracted, or go all in on AI—it got into the game with a great initial strategy based firmly on what makes it great and the key challenges it faces." Check out Dev Patnaik’s latest Forbes article on what every CEO and head of strategy can learn from Apple’s AI strategy...

    This year’s show was actually worth the wait. A year and a half after OpenAI launched #ChatGPT and shocked the world, Apple finally threw its hat into the ring of artificial intelligence. And its entry into AI got the important things right. It offers valuable lessons for every executive who’s struggling to figure out what their company might do as well. In my latest Forbes article, I delve into the key aspects that make Apple’s approach work. 💡 First, Apple’s approach to artificial intelligence isn’t a copycat of Microsoft or Google. Its approach leverages a handful of unique strengths the company brings to the table. Like Apple, companies would be wise to take a moment and clearly identify the assets and capabilities they bring to the table when formulating their AI strategy. 💡 Second, having leveraged what makes the company great, Apple’s approach to artificial intelligence also helps solve critical challenges to the business. When creating an effective AI strategy, the most important thing that business leaders can do is to define the problems to be solved. Those aren’t technical challenges—they’re business challenges. In the end, Apple’s first big foray into AI is table stakes compared to what it could do in the years ahead. But the important thing is that—rather than procrastinate, get distracted, or go all in on AI—it got into the game with a great initial strategy based firmly on what makes it great and the key challenges it faces. How is your company leveraging its unique strengths to navigate the AI landscape and solve business challenges? #AI #Innovation #Strategy #AppleIntelligence #BusinessStrategy https://lnkd.in/gXU-xCiF

    What Every Company Can Learn From Apple’s AI Strategy - Jump

    What Every Company Can Learn From Apple’s AI Strategy - Jump

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    8,862 followers

    The market is fragmenting in a way we have never seen before. In the latest episode of The Jump Podcast, Dev Patnaik and Michelle Loret de Mola explain how microtribes are wrecking company growth plans, and how companies need to fundamentally rethink their approach to innovation. 🎙️Episode Highlights: - Catering to the Masses is Dead: The fundamental innovation strategy companies have been relying on for decades isn’t working anymore. - It’s About Identify: Consumers don’t want customizable products; they want more niche services they identify with. - Many Small Bets Win: Rather than looking for a billion-dollar idea, it may be important to find ten or twenty $100 million ideas. - Organize by Segments, Not Products: Corporations need to start designing their business models to separate company cultures, creating an army of piranhas rather than a giant great white shark. 🔗 Spotify --> https://lnkd.in/g3qTEmb9 🔗 Apple --> https://lnkd.in/gZSv-9TZ #growth #innovation #strategy #growthstrategy #microtribes #companyculture

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    8,862 followers

    “Offering a few discounts doesn’t fix the value equation. Those are really just temporary bribes to convince customers to stick with you a little longer. They can even have the inverse effect: destroying the perception of value you’ve worked so hard to create.” — Dev Patnaik Of course, consumers have been feeling the pinch of price increases, and promotions can provide short-term relief. But, if leaders are looking to fix the value equation, they shouldn't confuse price with value. In his latest Forbes article, Dev explores why true value goes beyond price cuts and how companies can genuinely connect with what their customers need. How are you redefining value for your customers? #CustomerValue #BusinessStrategy #Leadership #FutureFocused

    Why Lowering Prices Isn’t the Answer Suddenly, every company is talking about value and how they’re going to deliver it by slashing prices. In my latest Forbes article, I explore why this strategy often misses the mark and what companies should focus on instead. Of course, promotions and discounts should help inflation-weary customers. But at a time when consumers are getting choosier about their spending, the mistake companies are making is equating lower prices with greater value. In reality, consumers’ perception of value extends far beyond price to encompass a whole range of benefits they get from products and services—from convenience to quality to feeling cared for. And whatever perceptions of value people once held have likely changed in the past few years. If your customer segmentation or behavior map is more than two years old, it’s probably time to throw it away. Too much has changed. Rather than trying to lure customers back by dangling momentary savings in front of them, business leaders should get to the heart of the real value they provide to their customers. You may be surprised by what you find. What’s the boldest way you’ve seen a company deliver compelling value beyond simply cutting prices? #CustomerValue #BusinessStrategy #Leadership #FutureFocused https://lnkd.in/g9knQR5K

    Why Companies Are Slashing Prices But Failing To Create Value - Jump

    Why Companies Are Slashing Prices But Failing To Create Value - Jump

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  • View organization page for Jump Associates, graphic

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    🔍 What’s happening at the front end of innovation right now? Check out Michelle Loret de Mola's reflections from the Front End of Innovation Conference for some highlights: 💡 Innovation vs. Tactics: Are you mistaking a collection of tactics for a true innovation strategy? It’s crucial to align your innovation efforts with your core goals. 💡Strategic Failures: How can you design your processes to learn from failures, revealing limits and optimizing for success? 💡The Role of Expertise: Even in an AI-driven world, deep domain knowledge remains key to unlocking potential. 💡Cost Considerations: With the rising costs of cloud and AI, how do you ensure these technologies deliver real value? How are you evolving your approach to exploration and true discovery in your innovation process? #FEI2024 #Innovation #DisruptiveInnovation #FutureFocused

    View profile for Michelle Loret de Mola, graphic

    VP of Strategy & Head of Marketing

    Just returned from the Front End of Innovation Conference in Boston! Incredible insights. Unbelievable innovations. Wonderful people, especially being there with Ryan Baum. Here’s what really stuck with me: 1️⃣ INNOVATION ≠ TACTICS Alex Forman nailed it: organizations often mistake a bunch of tactics (like corporate ventures and crowdsourcing) for a coherent innovation strategy. Your innovation must align with your organization’s goals. Sometimes, the best innovation is knowing when not to innovate. 2️⃣ BUILD TO FAIL, LEARN TO SUCCEED Bradley Shimmin, with his love for Formula 1, reminded us: push your limits to understand them. In other words, design your processes to fail—so you know how to optimize and succeed. 3️⃣ DOMAIN EXPERTISE STILL MATTERS Ala Irgashev, Donald High, and Paul Greenberg highlighted that while AI can enhance outcomes, knowing your domain (like music for AI music tools) is crucial. Expertise shapes AI's potential. 4️⃣ MAKE THE FUTURE REAL Mike Thomas shared an incredible story about an Imagineer who got Disney’s Animal Kingdom approved after failing twice... until he brought in a live tiger. Imagine the impact today with AI tools for storyboarding and video. 5️⃣ COST OF CLOUD & AI Kate Carruthers pointed out the ballooning costs with cloud and AI. Moving to the cloud, per-user AI costs—everything adds up. It's a reminder to evaluate the true value these technologies bring. Special thanks to Seth Adler, Cherie Leonard, Tammy Butterworth, and Phil Sage on the board for making me feel welcome! A few days later, sitting here, I keep hearing Dev Patnaik’s voice in my head (I know, scary!), reminding me that there's an important difference between an invention and innovation. There are a lot of cool things we can do now and a lot more to come. But why should we do any one of them? In the rightful excitement around AI—excelling in research, testing, and speeding up processes—it's easy to confuse the possibilities with what we'll need for transformational innovation. And, boy, do we need that now: genuinely new ideas, services, business models, products, and innovative ways of working. The demand for growth is big. Walmart aims for a 4-5% revenue increase this fiscal year, but that would mean an additional $25.2 to $31.5 billion. It's the same for PepsiCo and Nike, targeting a 6-7% ($5.4 to $6.3 billion) and 4-6% ($2.1 to $3.2 billion) rise, respectively. This is the massive challenge for the front end of innovation. Past data reflects what's already been done. AI typically addresses the mean. Traditional customer research focuses on known questions. And we must shape the future.

  • View organization page for Jump Associates, graphic

    8,862 followers

    Succession planning isn't just about finding the next leader—it's about preparing them for a constantly evolving landscape. "Not 5 years anymore," says Jamie Dimon, sparking questions about what's (or who's) next for JPMorgan Chase & Co. In the latest episode of The Jump Podcast, Dev Patnaik and Michelle Loret de Mola explore the complexities of succession planning—a critical yet ever-changing challenge for many organizations. 🎙️ Episode Highlights: - The Hidden Complexity: Dive into the intricate process of preparing future leaders for unforeseen challenges. - Leadership in a Transparent Age: CEOs now must balance excellence with moral leadership, addressing broader societal issues. - Navigating Leadership Levels: From functional leader to enterprise leader—developing the right skills at each stage. 🔗 Spotify --> https://shorturl.at/hgILJ 🔗 Apple --> https://shorturl.at/RXEug What’s your biggest challenge in preparing future leaders? Share your thoughts in the comments. Tag someone who would benefit from these insights. #Leadership #SuccessionPlanning #Innovation #FutureFocused #Strategy #ExecutiveDevelopment #Growth #Learning

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    The DTC model is dead. At least that's what the headlines will have you believe. In Dev Patnaik's latest Forbes article, he challenges common assumptions people make about the viability of DTC businesses—many of which, like Warby Parker and Stitch Fix, have struggled in recent years. It turns out, their problems stem less from the business model itself than from the way they've implemented it. Here are a few strategic changes that growing DTC brands can make to scale and break into the mainstream: https://lnkd.in/dH2SMR24 #futurefocused #strategy #DTCbusiness #DTCstrategy #DTC #directtoconsumer #consumerinsights #warbyparker #allbirds #stitchfix #hellofresh

    The postmortems are complete and the obituaries have been written: the direct-to-consumer model is dead. Or is it? It's true that since the pandemic ended, multiple headwinds have combined to put DTC brands in trouble—from inflation to competition from established players like Amazon and Walmart. All these problems are very real—but none of them go to the core of what's really holding back DTC brands. In my latest article for Forbes, I discuss how the big challenge to these businesses isn't the DTC model itself, which has a lot of strengths. It's the way it's being implemented—and that's a very solvable problem: https://lnkd.in/gs8iRnry #futurefocused #strategy #growthstrategy #DTCmodel #DTCstrategy #DTCbrands #directtoconsumer

    Why Direct-to-Consumer Businesses Are Struggling … and Why You Shouldn’t Count Them Out - Jump

    Why Direct-to-Consumer Businesses Are Struggling … and Why You Shouldn’t Count Them Out - Jump

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