Jump 450

The goal in the awareness stage is to make an impression and cut through the ad noise. Whatever ad style you’re trying, you need to provide memorable, valuable, and easily digestible information without seeming too sales sales-focused. ~ Caroline Mercurio, Agency Group Director at Jump 450

UGC Creators: Keep these aspect ratios in mind for paid social ads. Most ad placements are 9x16, 4x5 or 1x1 SO shoot vertically with the phone IF you are NOT running the content on YouTube (traditional). If you are running on YouTube (traditional) as well as vertical placements across channels then shoot horizontally with the phone BUT leave enough space in the frame for the editor to cut in. When in doubt, leave the editors space to play with. In this instance, they really can fix it in post. *As long as you have shot your video in 4k resolution.

“A successful CEO is selfless.” Domenic Iacovone, Serial entrepreneur and Founder of Raw Nutrition shares the way he approaches his own role as a CEO: “My job, when I come in this building is to make sure that every one of my guys has everything they need to be successful in their role.” Domenic continues… “My SVP of sales, my sales guys, my marketing team, my CFO, my HR department - I don’t know those roles and I’m not good at any of those things.” But he knows he can provide tools and manage relationships to make sure they have everything they need to be successful. Do you agree?

Lovevery has shipped 5M+ early learning play kits worldwide and is valued at $800M. So how has their subscription model helped to ensure long term customer retention and a steady revenue stream? Lovevery offers different subscription pricing tiers that graduate up as a child get older. The product and delivery frequency adapt to the changing pace of the child’s development while also optimizing revenue production for the company. This structure simplifies the decision making process for parents and creates a sense of predictability while positioning Lovevery as a premium product.

Structure Your Meta Tests For Algorithmic Scale This is an important reminder: When you run a creative test on Meta with the recommended 6 different ads within an ad set, the algorithm will push roughly 80% of the spend to just 1 of the ads. The other 5 ads will share the remaining 20% of the budget. While this is the correct decision MOST of the time, if you do not trust the decision you can break the ads out and retest them but to give each ad an equal amount of spend you would need to separate them from each other. In this case, you would technically be testing 2 things and so it would not be a perfect split test. 

Looking for polished UGC video quality? These are the settings you need: Overall we’re looking for: The highest resolution your phone will capture (usually 4K) 30 fps (29.97 fps also works if that is offered) For iPhone Users: Turn OFF HDR  Turn OFF Auto FPS Androids: Turn OFF High-Efficiency Video 🎥 👍

Are you new to digital marketing? Maybe you start to sweat when your co-workers reference IOS 14. You weren’t there. So you don’t totally understand what happened. You just nod along with the group and roll your eyes like: “Yea that was crazy.” We’ve got you. IOS 14 explained:

What’s the difference between a great marketer AND a world-class marketer? A great marketer may be well-versed in a particular area or channel, BUT a world-class marketer will continue to find exponential and exponential growth opportunities regardless of the channel or placement. Thank you for the wisdom Andrew Masanto

“Figure out what you need to do to make ends meet and really just do that until you can’t.” Serial Entrepreneur, Domenic Iacovone has bootstrapped more than 5 thriving businesses in the health and wellness space and remarkably has not taken on any debt to do so. “The quicker that you start profiting, the more you can put back into the business, the more the business can grow.” He shares on the “5 Minute Founders” podcast. 

Data is the most powerful weapon in our arsenal. CPA and ROAS come down to a few key inputs: - Spend - CPM - CTR - CVR - AOV (if you’re doing ROAS)