Jump 450

What’s the difference between a great marketer AND a world-class marketer? A great marketer may be well-versed in a particular area or channel, BUT a world-class marketer will continue to find exponential and exponential growth opportunities regardless of the channel or placement. Thank you for the wisdom Andrew Masanto

“Figure out what you need to do to make ends meet and really just do that until you can’t.” Serial Entrepreneur, Domenic Iacovone has bootstrapped more than 5 thriving businesses in the health and wellness space and remarkably has not taken on any debt to do so. “The quicker that you start profiting, the more you can put back into the business, the more the business can grow.” He shares on the “5 Minute Founders” podcast. 

Data is the most powerful weapon in our arsenal. CPA and ROAS come down to a few key inputs: - Spend - CPM - CTR - CVR - AOV (if you’re doing ROAS)

What to consider when adapting your marketing strategy to different stages of the funnel.

A friendly reminder to all of the UGC creators out there (and those that hire them) Leave some space at the beginning and end of every take. You can’t fix everything in post.

Marketers, we all have a concrete set of data to guide us to get better. - KPI’s - Volume of Creative Tests - Hook and Hold Rates - Conversion Rates and CTR’s Evaluate yourself.  How did you do yesterday or last week, or last quarter?

What kind of content wins on LinkedIn? Nick Cegelski, Founder of 30 Minutes to President's Club and a Top Voice on LinkedIn says you must understand the intent of why your audience shows up on any given channel. On LinkedIn, it is “I want to get better at my job.” Therefore your content should be designed, structured, and formatted to EDUCATE. Save the entertainment for platforms like YouTube. And don't forget to check out Nick's new book, Cold Calling Sucks (And That's Why It Works) available on Amazon.

What kind of content wins on LinkedIn? Nick Cegelski, Founder of 30 Minutes to President's Club and a Top Voice on LinkedIn says you must understand the intent of why your audience shows up on any given channel. On LinkedIn, it is “I want to get better at my job.” Therefore your content should be designed, structured, and formatted to EDUCATE. Save the entertainment for platforms like YouTube. And don't forget to check out Nick's new book, Cold Calling Sucks (And That's Why It Works) available on Amazon.

What Are The 4 Types of Marketing Strategies? And which is the most risky? Caroline Mercurio, Agency Group Director at Jump 450 walks us through them... Product Development = selling a new product to an existing market Market Development = selling an existing product to a new market Marketing Penetration = selling existing products to existing markets Diversification Strategy = expanding into new products and new markets Marketing Penetration is the least risky of the 4 and usually works best if the market is growing OR if you alter the promotional efforts within the marketing channels. The Diversification Strategy is considered the most risky or likely to fail BUT it can also have the highest up-side potential. 

No ring light to shoot UGC? Try this instead… In most cases natural daylight will outshine any light you may have at home. You are aiming for nice even light on your face. Film facing a window. Want to get fancy? Place yourself with the window at a 45 degree angle to create soft shadows and depth on your face. This instruction may sound simple but the devil is in the details and bad lighting is often the thing to degrade decent UGC to gritty. Thanks Calvin Swaim, Director of Motion Graphics at Jump 450.